Social Tables

MARCH 23, 2023

What comes to mind when you hear the phrase “corporate event?” While images of boardrooms and expensive suits likely appear, you might be surprised to learn that there are many different types of corporate events, each with a unique purpose and atmosphere.

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Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Today, Rakuten owns more than a dozen different companies and hosts events for many of them throughout the year. For marketers, this is a must-attend conference. PI Live Advanced.

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Bizzabo

AUGUST 1, 2019

But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Source: IBM. Source: YouTube. IBM Is Making. Source: IBM.

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Bizzabo

JANUARY 8, 2020

Learn how tech giant Qualcomm hosts such amazing events and marketing initiatives. And for those involved in B2B event marketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate event ideas and/or hosting a noteworthy conference.

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Bizzabo

DECEMBER 11, 2018

These 20 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization. As a business owner or marketing professional, you're always looking to reach more people with your brand's message, products and services. Make Your Event Exclusive - Radius. Source: TRO.

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Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. A few summers ago, The Wall Street Journal partnered with The MAG for this tasty experiential marketing campaign.

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Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit, a popular magazine that shares tasty recipes, entertaining ideas, and wine reviews, was first published in 1956. Bite Me" Marketing Activation.

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Bizzabo

FEBRUARY 27, 2020

Learn how the Walt Disney Company produces top-notch events and marketing activations in various cities around the world. Each Disney Live event is well-produced and a ton of fun — exactly what you'd expect from a leading entertainment company like Disney! Source: Ethical Marketing News. DreamBigPrincess Campaign.

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Bizzabo

SEPTEMBER 12, 2019

But Oracle is more than software, it's also an incredible event host. In this article, we'll look at 12 of its best conferences, virtual gatherings, and corporate event ideas and tease out the things that make them so great. That way you can use the information to improve your company's events. Sound like a plan?

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Bizzabo

JUNE 19, 2019

Want to host amazing and imaginative events like Apple? Each of these 10 corporate event ideas listed in the article will teach you how. Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.

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Bizzabo

MARCH 19, 2020

Hybrid events have grown in popularity over the past decade or so because they allow event organizers to reach a wider audience, improve event ROI, and give companies access to valuable data points they otherwise wouldn't have. This information can then be used to improve event details in the future. Hybrid Event Ideas.

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Bizzabo

AUGUST 16, 2019

Cisco is also a leader in the events space. The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. In this article, we'll look at 12 of them and analyze the corporate event management tactics that make them so successful. The event's content is totally up to you.

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Bizzabo

SEPTEMBER 26, 2019

They also create some pretty amazing experiential marketing moments, some of which we'll dissect in this article. 12 Imaginative Events from Intuit. Quickbooks is one of Intuit's flagship products and Quickbooks Connect is the company's largest annual event. The entire event was free to attend. Quickbooks Connect.

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Bizzabo

MAY 8, 2019

The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. What can you do to make your event bigger, better, and more fun than last year?

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Bizzabo

NOVEMBER 13, 2019

Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. The New York Times Travel Show is the largest event of its kind. Source: TravelPulse.

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Bizzabo

JULY 3, 2019

It's also known for hosting incredible events and experiential marketing. In this article, we'll look at 12 imaginative event marketing examples from Salesforce (and its subsidiaries) and discuss the key takeaways we can learn from each. Key Takeaway: Consider partnering with another company for your next event.

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Bizzabo

DECEMBER 27, 2018

Most people don’t always associate enjoyment with this event type, but there’s no reason why you can’t plan a fun staff meeting with high levels of event engagement. Internal Meeting Ideas. Plum Organics is an excellent example of how corporate event ideas can include an element of fun in any internal meeting.

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Bizzabo

JANUARY 29, 2019

Build relationships, provide real value, and help attendees achieve their most important goals with these workshop event ideas. Workshop events allow businesses to target a variety of specific audiences in order to gain or maintain their patronage quickly and effectively. What is a workshop event? Workshop Event Ideas.

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Bizzabo

FEBRUARY 7, 2019

Build your brand, showcase potential, and engage your community with these thought leadership event ideas. The goal of a thought leadership or networking event is to present a brand’s authority in a particular domain and provide opportunities for people with related business interests to meet and interact with one another.

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Bizzabo

JUNE 15, 2018

Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies.

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Bizzabo

JANUARY 3, 2019

Learn how to impress customers, prospects and other stakeholders with these impressive VIP event ideas. No matter what industry you’re in, you have certain decision-makers and clients who deserve celebration with a special event, an invite-only networking opportunity, or some other exclusive VIP gift. What is a VIP event?

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GEVME

JULY 23, 2019

Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers. Planning a trade show may be the greatest experience in an event organiser’s career. Send someone from your marketing team to manage the event booths. You should b egin planning months before the event.

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Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Bizzabo

JULY 13, 2018

This allows event goers to familiarize themselves with fellow attendees, while simultaneously increasing your online event presence. Salesforce’s event planners use social media as a b2b event marketing strategy for their annual Dreamforce SaaS conference. Talk about a win-win.

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Bizzabo

JUNE 5, 2019

Capture the hearts and minds of your attendees with 10 event ideas straight from Facebook. Learn how Facebook uses experiential marketing to produce impactful events that deepen connections. Workplace is Facebook’s B2B collaboration and communication tool. billion monthly active users. Flow by Workplace.

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Bizzabo

NOVEMBER 30, 2018

All B2B event types are usually centered around a concerted effort to achieve common business goals. These types of events are defined by their target audience. If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair.

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Bizzabo

DECEMBER 11, 2019

In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own event marketing efforts. Adweek Elevate is an event series that has covered diverse topics such as creativity, artificial intelligence, and influencer marketing.

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Bizzabo

FEBRUARY 25, 2021

We’ve created a list of 19 virtual gift ideas across 4 distinct categories that you can feel confident about sending at your virtual event. And if you’re looking for some examples to get you inspired, check out these virtual event ideas. Tactile Marketing Solutions. Source: Marketing Land. Cocktail Kit.

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Bizzabo

APRIL 7, 2020

When VICE and its numerous subsidiaries aren't producing top-notch print and digital content, they're probably hosting a stellar live event or planning the next great marketing activation. Plus, themes make event marketing much easier. VICE Night Market. August 6, 2016. Source: Twitter. Source: Pulsd.

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Bizzabo

DECEMBER 5, 2019

Learn how the PTC events team implements its winning event strategy through these top 12 conferences, trainings, and experiential marketing initiatives. They also happen to have a killer event strategy , which we'll analyze and explore in this article. It was a perfect example of experiential marketing.

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Bizzabo

APRIL 26, 2020

Tactile Marketing Solutions. Try a tactile marketing solution from Sendoso , Thnks , or Alyce. These platforms each operate a bit differently, but all feature tools that allow event planners to give gifts to their conference attendees via cutting edge technology. Source: Marketing Land. Source: Diginomica. April 14, 2020.

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Bizzabo

NOVEMBER 6, 2019

Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. Create 2019.

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Bizzabo

OCTOBER 10, 2019

SAP has mastered experiential marketing and creative event production. Everyone knows that successful events are usually hosted in desirable venues and feature amazing, well-known speakers. But what else can your company do to push its event marketing game to the next level? NBA Ultimate Training Camp Experience.

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Bizzabo

OCTOBER 24, 2019

But did you know that Intel is also a leader in the live events space? In this article, we’ll explore 12 Intel events and experiential marketing activations and tease out the key takeaways from each. It’s event marketing at its finest. Source: Event Marketer. The Visual Cloud Conference.

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Bizzabo

MAY 22, 2019

Let's take a look at 12 of their most imaginative events and see what we can learn. Whether you're hoping to boost your B2B event marketing game, nail your event branding , or something else, Atlassian is here to show you the way. 12 Imaginative Events from Atlassian. But that's not all. Atlassian Summit.

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Bizzabo

MARCH 15, 2019

Get neck-deep in valuable events industry resources. We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more. Plus they always have a fun, new take on event ideas. Event Marketer. Event everything! Event Farm.

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Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. Event Roadshow Ideas. Make Your Event Complimentary. Why shouldn't they be?

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