Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events
Smart Meetings
FEBRUARY 15, 2022
So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”. Hybrid is Hard. What’s Next?
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