Event Marketer

NOVEMBER 1, 2021

There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. Ipsy’s social media community named top 10 finalists and awarded each with a paid creator contract and trip to be honored at the event in New York.

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Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby. Open Sept.

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Fashion Retail Entertainment Social Media 84

Ins'Tent

DECEMBER 21, 2016

Marketing events have become the standard to launch products, generate buzz and get press mentions for brands. The thrill of the chase and the social media posts that ensued got people talking and Snapchat saw a marketing success. The SXSW conference in Austin, TX has become the benchmark for experiential marketing.

2016 53

2016 Marketing Social Media Wireless 53

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

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Event Marketer

JULY 31, 2023

The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. The brand has its sights on activating The Hill in other markets. broadcast audience. Agency: TXG (The Experiential Group).

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Sponsorships Sports Social Media Marketing 86

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. DR. MARTENS.

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Smart Meetings

JULY 28, 2023

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. Margaux Helm Margaux Helm Helm steps in as marketing manager for meetings at Visit Seattle , the city’s tourism and promotion bureau. She earlier worked at Visit Seattle and WE Communications.

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Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. podcast and a play-along game. What is: Alex would be proud?”

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Sponsorships Insurance Sports Banking 86

TicketBud

FEBRUARY 8, 2016

Did you know that Instagram is the fastest growing social network? Instagram is the perfect marketing channel for events. In this post, I'll walk through the steps on how to use Instagram for marketing your event. Before using Instagram for marketing, you need to get in the flow of publishing awesome photos. This is key.

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Event Industry News

FEBRUARY 19, 2020

Oveit , the fintech company headquartered in Austin, Texas, USA, is exhibiting this year at International Confex. Experiential marketing. They are more and more connected on social media outlets and share important moments in their lives. Here’s what they have to say…. Festival goers favour experiences over goods.

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Banking Social Media Financial Technology 112

Planning Pod

JANUARY 25, 2017

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. And what if your logo and design look dated or your marketing materials aren’t up-to-date? Website marketing. Email marketing. Social media marketing/mentions.

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Event Marketer

APRIL 17, 2023

James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming A pub inspired by “Star Trek: Picard” drew long lines of fans looking to snag a custom mule cocktail. Paramount+ employed social media and digital marketing tactics to get the word out about The Lodge, as well as joined with SXSW as an official event partner.

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TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. She dives into event marketing, visual direction and creative design, ticket pricing, programming, promotions and gaining traction in the media.

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TicketBud

MAY 3, 2019

Lacy Roesler from Austin Chamber of Commerce Overview Gain a deeper insight on event planning for a large Chamber of Commerce membership based organization. Lacy Roesler, Manager of Partner Events and Engagement at the Greater Austin Chamber of Commerce, talks to us about the wide range of events and initiatives she manages for the chamber.

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Food and Beverage B2B Social Media Advertising 60

Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Let’s look at the intersection of the B2B marketing funnel and event marketing.

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Event Marketer

DECEMBER 18, 2023

left) Event Marketer: You just hosted AfroTech Conference last month. We hosted AfroTech Conference in Austin, TX, the first week in November, with 20,000 attendees citywide. We also use the traditional marketing channels like social media. Simone White, SVP-AfroTech and Live Events at Blavity Inc. How did it go?

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TicketBud

APRIL 19, 2018

The resulting Microsessions has proved to be a great success, with shows in Austin, New York, and soon other locales. In this episode Paul talks about what tactics work best for building a following for each social media platform. Leveraging the artists following, and effective social media advertising.

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Social Media Advertising Contracts Speakers 60

TicketBud

MAY 17, 2018

Abby Sandlin is the Vice President of Marketing and Communications and Forefront Networks in Austin, TX. Updating The Austin Ice Cream Festival For 2018. The Austin Ice Cream Festival brings in 10-20 different frozen treat vendors for attendees to sample. Rely on social media and website to tell the story of the event.

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Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. A year later, the brand is on the road activating its original tour concept across the U.S.,

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Retail Healthcare Social Media Marketing 110

Social Tables

JUNE 22, 2022

Request auction items from local businesses and organizations and start marketing the event well in advance. . Organize monthly regional mega-markets. Host mega-market events to drive shoppers, tourists, and passersby to your city center. Some places are known for their culture, such as Austin, TX is for its art scene.

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Event Ideas Entertainment Social Media Tourism 147

Event Marketer

AUGUST 29, 2022

8 on the Honda Stage at Austin City Limits. We wanted to think differently about the Civic Tour and look at trends in music and how the younger multicultural audience is engaging with different music experiences, whether it’s in-person or it’s virtual,” says Jessika Laudermilk, senior manager-Honda Marketing. “We

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Plan Your Meetings

DECEMBER 3, 2018

The internet landscape continues to make drastic changes as new technologies are developed, artificial intelligence (AI) is implemented and social media expands beyond its existing boundaries. Google’s algorithm is the main reason marketing on social media is exploding right now. How will they find yours?

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2019 Social Media Trade Shows Retail 58

Smart Meetings

JUNE 16, 2021

That is why we asked Chase Brunson, CLE, Austin Bar Association sections and events manager, who is serving as director of marketing for Texas Hill Country Chapter and is a member of MPI’s Diversity Equity and Inclusion (DEI) Committee for tips on how to show support in ways big and small.

Travel 116

Travel Social Media Financial Consulting 116

Stova

MARCH 20, 2023

This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.

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2023 Conference Healthcare B2B 52

Event Industry News

JUNE 8, 2021

Working on a super secure platform, ETL US & Canada content is equally strong and seamless, wherever you are watching it apparently – certainly according to the ‘Quebec tuning in’, ‘NYC here’, ‘Hello from Austin!’ We were early adopters of social media and it took off. Find the full agenda and latest news at: [link].

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Event Tech Tech 2004 Wireless 62

Bizzabo

SEPTEMBER 13, 2018

Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern event marketing with drones and augmented reality. For added buzz, social media influencers dressed up as favorite foods and raced against each other through the water park’s “cycles.”. Photo source: Eventive Marketing.

Corporate Events 131

Corporate Events Social Media Airlines Events 131

Smart Meetings

NOVEMBER 8, 2021

Huther is general manager and de Tessan is director of sales and marketing at Hyatt Centric Downtown Denver. Huther has held various positions in sales and marketing with the Grand Heritage Hotel Group and, from there, went on to become vice president of asset management for Thayer Lodging Group. Monica Coleman and Alecia Zackery.

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Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Social Media 60

Social Media Marketing 2014 Speakers 60

Event Marketer

FEBRUARY 21, 2022

Leading up to the chocolate box activations, Godiva teased its geographic locations on social media. Attendees could sip on Casey Barber’s Rose Gold Rosé, snack on macarons from We the Birds and snap photos in front of Austin-based artist Steffi Lynn’s mural wall.

Retail 111

Retail Social Media Transportation Hotels 111

TicketBud

JUNE 27, 2018

Unfortunately, this assumption often makes its way into event branding and event marketing. Branding and marketing can become stale or fail to resonate because they are targeted at the lowest common denominator, instead of at specific audiences. Google Analytics is practically a prerequisite for effective marketing purposes.

Advertising 61

Advertising Social Media Marketing Events 61

PCMA Convene

AUGUST 22, 2018

At digitalNow — a Fusion-produced program for association leaders — in Austin in May, Lee shared how one of his daughters views data collection. “My Having grown up with businesses requesting their email addresses and access to their social media accounts, they’ve developed what Lee calls a “cynical trust.”

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Social Media 2012 2018 Government 49

Canadian Special Events

FEBRUARY 20, 2017

Nick is an award-winning marketer and the first Digital Strategy Chair for ILEA (International Live Events Association). Follow Nick for his travels to various speaking engagements across North America and the latest tips on how to leverage social media. Why Follow Nick: Because it’s Nick Borelli! Okay, I’m done fangirling.

Event Tech 71

Event Tech Social Media Tech Travel 71

PCMA Convene

OCTOBER 29, 2016

Our social-media feeds and email inboxes are overflowing. Around the world, emerging markets in Mexico, Indonesia, and the Persian Gulf region are experiencing significant growth. TECHNOLOGY   It’s no surprise that social media and online sharing services are on the rise. Information. There’s no shortage of it.

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TicketBud

MAY 23, 2018

This topic is not a perfect science, so what I’ve done is I’ve taken quotes and research from organizers and marketers that have made significant changes in their event’s structure. They are the ones who will be on the ground, checking in attendees, setting up event systems, and engaging with attendees on social media.

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Social Media Fashion Events Education 60

Bizzabo

OCTOBER 17, 2018

On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. Whenever a ticket is sold, the buyer can be prompted to share a special link via their social media or email. Retargeting is a huger boon for event marketers.

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Social Media Marketing Event Marketing Events 70

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.

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Event Marketing Marketing Social Media Advertising 179

Event Marketer

DECEMBER 12, 2022

In a bid to inspire an “I’ve got to see this for myself” sentiment among their audiences, marketers poured their efforts into designing peculiar, often culinary-based, experiences that leaned into never-been-done-before territory. And the trend is going strong. Agency: Civic Entertainment Group). CAP’N CRUNCH. Agency: Industria Creative).

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