A Bird’s Eye View on Twitter (X), Threads, and the Social Media Landscape
The Castle Group
OCTOBER 23, 2023
Last December, Castle did a deep dive into Twitter , the platform now known as X, including a synopsis on the state of the platform, its transition of ownership to Elon Musk, and our recommendations on how users and advertisers should approach the situation. He’s since threatened to sue the ADL for advertising being down 60%.
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