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A Bird’s Eye View on Twitter (X), Threads, and the Social Media Landscape

The Castle Group

Last December, Castle did a deep dive into Twitter , the platform now known as X, including a synopsis on the state of the platform, its transition of ownership to Elon Musk, and our recommendations on how users and advertisers should approach the situation. He’s since threatened to sue the ADL for advertising being down 60%.

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How to Create Buzz With Social Media Event Marketing

Planning Pod

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. Choosing a social media platform. When it comes to social media, it’s pretty much impossible not to talk about Facebook. Creating the buzz.

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Social Media Best Practices for Meeting Planners

Connect Your Meetings

In 2019, organizations across the board, from non-profit to high-tech, will undoubtedly continue their focus on hosting meetings and conventions. Social media is a key aspect, and one of the most efficient and effective ways to elevate attendee experience at events of all sizes.

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Navigating the Top Challenges of Corporate Event Marketing

Attendease

Unlike cut-and-dry statistics, such as email click-through rate or social media engagement, measuring corporate event marketing ROI can be difficult as it’s not always clear where attendees come from. With a little planning, research, and tech-savviness, you can achieve your goals and achieve sustainable growth.

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Activate Your Event Branding: 5 Top Strategies for your Onsite and Digital Brand

Eventmobi

Activate your brand across your marketing tactics, like: Social media campaigns Email campaigns Website design Web and in-person advertisements Media spotlights Signage Swag Brand activation events When your brand identity is solid, marketing should feel easy! Take The Word on the Street as an example.

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6 Social Media Marketing Strategies to Help Grow Your Following

SmartMeetings

Social media continues to be one of the greatest marketing tools. From your company to yourself, social media allows not only for promotional materials, but the ability to track how well that promo is performing. If you want a better ROI on your posts, follow these six social media marketing strategies.

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Tag Digital supports Event Tech Live US & Canada

Event Industry News

Paid media agency Tag Digital is sponsoring Event Tech Live (ETL) USA & Canada, which takes place in June. Familiar with the ETL brand, Tag Digital has worked with UK & Europe show since 2016, this partnership will see Tag manage the retargeting and social media campaigns for the inaugural Event Tech Live US & Canada.