Event Industry News

JULY 23, 2019

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and Holly Moore, founder of Make Events, discussed the developments in advertising. Traditional advertisements, such as TV or radio adverts, are short-lived in a prospect’s memory.

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Event Industry News

NOVEMBER 28, 2019

It provides event organisers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. If you would like to be featured in one of our Event Tech spotlights, please see here. Event Tech.

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Attendease

MAY 9, 2023

With a little planning, research, and tech-savviness, you can achieve your goals and achieve sustainable growth. Advertise the event’s unique activities or theme. For instance, if you’re advertising a corporate golf event , mention that it has a $500 prize pool or other special activities to encourage more signups.

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Event Marketer

JANUARY 23, 2023

As an official CFP sponsor for the last nine years, AT&T upped the ante in 2023 with a tech blitz executed across a variety of sponsored events and experiences. A highlight was the 360-degree XR scanning tech the brand brought to its sponsored Fan Bowl, a 4,000-square-foot activation zone. 6-9, in Los Angeles. 6-9, in Los Angeles.

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Event Industry News

OCTOBER 23, 2020

Advertising Feature. By utilising 2Heads award-winning collective of creatives and digital specialists to power their EventHive VX platform, brands such as Disney and Vodafone are now delivering immersive experiences that merge the possibilities of live and online. Want to know more?

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Event Industry News

OCTOBER 26, 2023

Tag Digital is a leading paid advertising agency focused specifically on the events industry, specialising in data-driven paid advertising campaigns to increase ROI for event organisers and event tech suppliers worldwide. Growth […]

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Event Technology Technology 2023 Advertising 57

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing is a leading US-based advertising agency. Hanapin Marketing. Meet the Person Behind the Magic. Event Goals.

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Eventmobi

NOVEMBER 2, 2023

An event tech stack Whether you’re hosting an in-person, virtual, or hybrid conference, tech’s going to play a crucial role. Choose the right event tech tools to help you streamline different aspects of planning and executing your conference, like registration, check-in, networking, panel discussion, and more.

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Bizzabo

OCTOBER 12, 2020

From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading event agency. One clear benefit to this event tech is the sheer amount of insight and analysis you have access to, in addition to the branding and sponsorship opportunities. Audio reality.

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Event Industry News

NOVEMBER 4, 2019

Global event industry PPC specialist firm, Tag Digital , has been announced as the first ever sponsor of Event Tech Live’s (ETL) new MarTech Stage. It supports event organisers using digital advertising to drive more attendees to their events, secure sponsors, delegates, ticket sales and gain exhibitor leads.

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Event Industry News

DECEMBER 18, 2018

Video streaming/production company First Sight Media introduced ultra high definition to Event Tech Live (ETL) 2018’s content platform this year. Event Tech Live has amplified the positives for live streaming in the last couple of years. I encourage other organisers to switch on and see the benefits for themselves.”.

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Event Marketer

JANUARY 25, 2024

With more than 16 billion posts and comments, it’s a unique content hub powered by conversations in active and vibrant communities, and the next frontier for brands looking to tap into the power of contextual and interest-based advertising.

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Eventmobi

JUNE 5, 2023

Activate your brand across your marketing tactics, like: Social media campaigns Email campaigns Website design Web and in-person advertisements Media spotlights Signage Swag Brand activation events When your brand identity is solid, marketing should feel easy! advertises the event’s date and location right at the top of the website.

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MeetingPool

MAY 28, 2022

She encouraged me to “SHIP IT,” as Seth Godin would say, so I submitted Snöball to the IMEX Startup Competition, the Event Technology Awards and the IBTM World Tech Watch Awards, and we were finalists in all of them,” she said. What are the biggest trends currently defining event tech and event marketing in particular?

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Tech Marketing 2001 Advertising 52

Conferences that Work

NOVEMBER 13, 2022

And make sure your room signage advertises these spaces to attendees walking by. On a recent weekly Event Tech chat led by Brandt Krueger , we discussed the knotty problem of getting online presenters to do technical checks before the event. To minimize no-shows, put the requirement for a tech check in presenter contracts.

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Meetings Tech Contracts Trade Shows 156

Expo Pass

NOVEMBER 30, 2018

5 Quick Tech Tips to Upgrade Your Exhibitor Packages. (3 Technology changes constantly, so what better way to upgrade your event’s exhibitor packages than through tech? Just like your check-in screen, your event app home screen is another great advertising opportunity giving your exhibitor(s) direct access to attendees.

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Event Marketer

OCTOBER 9, 2023

Throughout the month of August, Shipt visited The University of Alabama, Georgia Tech, Purdue University, Ohio State, Florida A&M University and an event for the Atlanta University Center Consortium, which includes HBCU member institutions Clark Atlanta University, Morehouse College, Morehouse School of Medicine and Spelman College.

Social Media 109

Social Media Advertising Retail Banking 109

Event Industry News

DECEMBER 17, 2019

Marketing teams will leverage event data to inform everything from content marketing to email campaigns, demand generation, digital advertising and more. As a tech entrepreneur, Brecht co-founded mobile app company TapCrowd, which Aventri acquired in the summer of 2015. Conclusion.

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2020 Event Tech Tech Event Apps 96

Audience Partners

JANUARY 29, 2018

Traditional digital advertising is at a crossroads. Major tech companies — namely Apple and Google — have recently begun to roll out ad blocking systems that will severely restrict the effectiveness of cookie-based digital advertising.

Advertising 28

Advertising 2016 2017 Technology 28

Audience Partners

SEPTEMBER 7, 2016

8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data. As media consumption habits become increasingly fractured, advertising through broadcast television and mail alone is no longer sufficient to sway public opinion.

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Advertising 2008 2013 Government 28

Event Industry News

NOVEMBER 6, 2020

Tel-Aviv based Booth Guru’s hybrid matchmaking solution for organisers, exhibitors and visitors won the coveted Gold Award, and a £5k marketing budget plus, at Event Tech Live’s Startup Pitch competition. Adam Parry, co-founder of Event Tech Live, comments: “Big congratulations to the three winners and many thanks to the judges. “I

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Event Marketer

MARCH 4, 2024

With AI rapidly advancing—and scammers using the tech to make their cons more believable—it was an apropos time for the organization to finalize its Impersonation of Government and Businesses Rule. According to Business Insider , and other reports, tickets to the experience went for $44 U.S.

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Government Advertising Trade Shows Sponsorships 102

Audience Partners

SEPTEMBER 7, 2016

Political advertising is expected to hit $6 billion for the 2014 midterms, with only half of that going to television, according to an industry estimate. With so much money flowing into digital advertising, Audience Partners hinted it would seek to enforce its patent.

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Endless Events

NOVEMBER 4, 2019

All tech aficionados out there know that foldable devices have been advertised as the next big thing for a while now. Press play, it’s time for Event Tech Podcast! For anyone who’s been slightly distracted or not paying much attention to the world of tech, Will has the breakdown for you.

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Bizzabo

SEPTEMBER 17, 2018

Since then, PLAY has become a powerful event brand that exemplifies how tech companies can leverage in-person experiences to achieve business goals and establish themselves as industry thought leaders. At the time, it was an exclusive invite-only event directed at educating and delighting Brightcove customers.

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SmartMeetings

JUNE 29, 2020

Prepare to Advertise Your Event’s Mission, Speakers and Partnerships. Once you’ve nailed down the basics for your event, you’ll also want to advertise the venue. Take Advantage of All Advertising Channels. You should also take advantage of newer advertising methods. Have a Serial Content Strategy Ready.

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Event Marketing Marketing Advertising Social Media 131

Eventmobi

JUNE 16, 2023

Sell ad space Provide opportunities for vendors to advertise their products or services during events. This doesn’t just mean traditional paper advertising—instead, give vendors opportunities to promote their business through your event website, event app, digital signage, programs, and more.

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Sponsorships Financial Social Media Conference 195

Event Marketer

JUNE 13, 2022

More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. Another popular draw for advertisers is Twitter’s comprehensive data—and how it can power brand decision-making. Twitter’s Candy Store Pop-up Highlights Users’ Sweet Impressions of the Platform.

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MeetingsNet

OCTOBER 2, 2023

Two conference leaders have announced new tech resources that meet attendees’ changing expectations and communication styles. In addition to conferences and trade shows, the video studio expects to create work for advertising, documentaries, destination marketing organizations, and more.

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Picatic by Eventbrite

FEBRUARY 19, 2019

To accurately track every dollar you spend advertising your event, use tracking pixels. And if you don’t know which event promotions are driving ticket sales, you could be wasting a lot of money — and missing out on a larger return on investment (ROI). These tiny, 1×1 images placed into […].

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Advertising Events Event Tech Tech 207

GEVME

JULY 11, 2018

Here are some foolproof ideas for last-minute marketing that you can embed in your back-up plan: Advertising via Google AdWords. Advertising via Google AdWords requires some spending, which is why there is a tendency to avoid this activity, especially with a tight event budget. Quality is king. Promoting on social media.

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GEVME

MARCH 15, 2019

To all the online life devotees (aka social media professionals), this is a chance to visit San Diego and associate with individual web-based life advertisers. We simply cannot miss this gathering for splendid tech brains that will be held in Hong Kong this year. advertisement industry. Social Media Marketing World 2019.

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GEVME

OCTOBER 1, 2019

Event Tech Podcast. This is a podcast that is somewhat similar to the Event Tech Podcast. These podcasts will be interesting for beginners and experienced event organisers alike, including PR and SMM professionals, event promoters, and anyone who wants to understand the complex features of advertising and organising events.

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Connect Your Meetings

SEPTEMBER 14, 2016

Chicago-based Ricker shares her approach to the tech-heavy event, which took place in August in Hollywood, Florida, plus lessons she’s learned in her 22-year career. We now have a moderator for our online participants, plus advertising and entertainment between sessions. How has your app evolved?

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Event Industry News

JULY 17, 2019

Google has suspended Viagogo from advertising after claims touts resell tickets at inflated prices on the site. This is why we have strict policies and take necessary action when we find an advertiser in breach.”. Event Tech. It has yet to release a statement or respond to requests for comments. Areas of interest. Brand Events.

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Event Industry News

MAY 30, 2022

The super targeted paid advertising campaigns delivered by Tag Digital support event organisers to reach objectives that include but are not limited to: Event attendance Paid ticket sales Exhibitor/sponsor leads Brand awareness Lead generation Build new data And more. What can Tag Digital support event organisers with?

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Advertising Sponsorships 2022 2021 104

Nunify

JANUARY 4, 2022

Top 3 challenges APAC region faced with virtual events were lack of engagement, tech issues and lack of knowledge with the format or tech ( AMEX , 2022). 7 in 10 B2B Marketing professionals learn during pandemic tech tools for collaboration. Source: Demand Metric ). Bizzabo , 2020). Virtual Event Platform & Feature Usage.

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