Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Indeed, as we rang in 2021, uncertainty loomed. How Six Sponsors Served up Fan Experiences at the 2021 US Open. STORY OF THE YEAR #3.

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Event Industry News

OCTOBER 29, 2021

presented by Abi Cannons of RX Global together with Rachel Stephan from Snöball Event Marketing. All the event tech hotspots. Event Tech Live 2021 will be in-person at the Old Truman Brewery on 3-4 November and online from November 1-5. The waiting is done. The future starts on Monday!”.

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Event Marketer

NOVEMBER 8, 2021

“As we have all adapted and have learned to connect in new ways during these unique times, there are definitely advantages to the virtual format,” says Kate Biancamano, director-events and experiential marketing at Sephora. “It Well played, Sephora—attendee attrition at virtual events is very real. “In

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Bizzabo

JANUARY 22, 2021

Event Trend: The Rise of Hybrid Events. 97% of event professionals believe we will see more hybrid events in 2021. That’s why hybrid events will become the new normal, combining the best of digital and live experiences. It’s hard to predict but here are some ways hybrid events could emerge in 2021.

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Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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Event Birdie

JANUARY 26, 2021

Even with the possibility of a vaccine in the coming months, predicting how the events industry will forge forward in 2021 is a tricky task. Despite that uncertainty I still hold a lot of hope and optimism for the events market in 2021. Did you hear there’s an abundance of lobster on the market?

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Bizzabo

DECEMBER 22, 2020

The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. Note: As 2021 goes on, we plan on updating this post regularly.

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Event Industry News

NOVEMBER 1, 2021

Event Tech Live 2021 (ETL21) landed with a massive splash today. The first of two fully virtual days, ahead of the in-person event on Wednesday 3 Thursday 4 November, saw 557 connections made, 740 meetings accepted and 3,274 messages exchanged. This one was steered by Joe Atkinson who’s co-founder at ETL partner Lineup Ninja.

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Event Industry News

DECEMBER 22, 2022

At the end of 2021, we set the goal of becoming net-zero from 2022 onward. This journey of decarbonizing our company expanded into our new company vision – “decarbonizing the event industry” based on our mutual belief that we can change the world by taking action. We are proud that our efforts have been recognized […].

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Bizzabo

JULY 20, 2021

Along with our partners at Cramer, we produced an immersive event all about hybrid to cut through the noise and get down to business so event planners can confidently strategize for the hybrid era. Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022.

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MeetingsNet

FEBRUARY 21, 2023

Founded in 2021 in the midst of the pandemic, ECA is aiming to secure the full return of international attendees at U.S. events, a strong future workforce, and a more sustainable industry. We know that if we expect our industry to transform, we need to lead that transformation, and ECA provides a critical platform to do so.”

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Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. Event professionals pivoted learning about virtual events and safety. According to our Evolution of Events Report , 80.2% Further Reach.

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Event Marketer

JULY 31, 2023

Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.

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Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Event Technology: A Worthy Investment. Higher Food and Beverage Costs.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action.

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Event Marketer

JANUARY 24, 2022

Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What’s cooking at the best events this year? What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods.

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Event Industry News

AUGUST 23, 2021

Adam Parry , Co-Founder of Event Tech Live, shares the stage with other event technology experts to discuss the future role of virtual and hybrid events and how the rapidly emerging technologies can improve the engagement and value of live events. 10:30am – BIG EVENTS, SMALL FOOTPRINTS.

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Event Industry News

SEPTEMBER 29, 2021

Hundreds of international and UK destinations, hotels, venues and event suppliers will be present while more than 40 hours of education can be accessed during the show, which continues on 1 October, both live at ExCeL, London and virtually on the Swapcard platform. Spotlighting sustainability. Education, education, education.

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Event Marketer

SEPTEMBER 20, 2021

Another cause marketing component: Attendees could write postcards to out-of-work concerts workers and pin them to a wall featuring the brand’s “Love, Tito’s” tagline. Sustainability. The post Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season appeared first on Event Marketer.

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GEVME

FEBRUARY 18, 2022

Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. That said, are virtual events here to say? Organise events that awe. The answer is yes.

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Event Marketer

FEBRUARY 8, 2022

SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground. The worlds incorporate themes important to the future of the BMW brand, including the circular economy, electric mobility, urban mobility and sustainability. And early adopters are reaping the benefits. More on This Topic: . TIMBERLAND.

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Prestige Events Magazine

DECEMBER 5, 2022

But, even though event professionals have had it rough these past couple of years, we’ve proven to be an incredibly resilient and versatile community, not willing to let a £70 billion industry disappear. In fact, according to a report by Allied Market Research, the global events sector is expected to reach $1,552.9

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Event Industry News

DECEMBER 9, 2022

During this year’s celebration, which took place at The Forest of Arden Birmingham after ESSA’s Annual Conference, awards were presented across eight categories including Unsung Hero and Innovation of the Year as well as a new Sustainability accolade acknowledging its rising importance. SUSTAINABILITY Sponsored by BeMatrix UK.

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SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms.

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SpotMe Blog

AUGUST 30, 2021

Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. Event organizers realized that this broadened their market reach, giving them access to an audience and customer base that might not have been able to attend. It’s good for the planet.

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Event Marketer

OCTOBER 19, 2021

The brand also invited attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience. More B-to-B Event Strategies: Eight Tips and Takeaways for Pivoting From Virtual to In-person Events. We will never look back. Johnson, New York City.

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PCMA Convene

OCTOBER 1, 2021

This session with industry expert, Mia Masson, was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the best in business. The State of Virtual & Hybrid Events in 2021: An entire industry underwent a digital revolution over the past 18 months.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . The good auto shows present a really rich opportunity for marketers because of the audiences they attract–increasingly young, female and culturally diverse,” he says.

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Expo Pass

FEBRUARY 1, 2023

Studies from 2001 to 2021 have shown that more than 50% of Americans are concerned about the environment. Sustainability isn’t just a trend, it’s an ever-present value in our culture. More and more companies are prioritizing sustainability, and as they look for ways to do that, you can be the one who shows them the light!

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Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

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Event Industry News

MARCH 16, 2022

Venues of Excellence (VoE) has hosted its first members Annual Conference under its new ownership with Mandy Jennings who took the helm of the award-winning consortium in May 2021. Sustainability at the conference was a ‘hot topic’ to ensure VoE members are abreast of the importance this has on conference and event buyers decision making.

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Event Marketer

OCTOBER 17, 2022

The free event for cosmetics lovers was hosted in a 3D “home” featuring seven rooms to explore and access to nearly 40 brands. And for the first time, the event expanded into global territory, allowing beauty fans in Canada, France, Spain and Italy to participate. LOOKING AHEAD.

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Eventsforce

DECEMBER 7, 2021

Want the lowdown on all things events? After the initial blow of the Covid-19 pandemic, there is little doubt that 2021 continued to disrupt the world of meetings and events. And what should you, as an event professional, be considering for your plans next year? Events must be conscious…transformative…worthwhile.

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Event Marketer

APRIL 3, 2023

Patrick’s Day Revelers to Move for a Cause appeared first on Event Marketer. By participating in the activation, paradegoers contributed toward the effort. Guinness’ outdoor footprint included the energy-harvesting kinetic tile installation and a live dj to get revelers moving.

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Event Marketer

JANUARY 24, 2022

The program, which initially launched in 2020 and was extended into 2021 in Los Angeles and quickly sold out, covered 400,000 square feet at LA’s mixed-use historic district Skylight ROW DTLA. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

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Hubilo Blog

JUNE 10, 2021

Today, at the dwindling end of the pandemic in 2021, virtual events have proven their significance and their applicability more than ever. Event planners, organizers, marketers, associations – anyone who wanted to bring a community together – witnessed and quickly understood the potential of virtual events.

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