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Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. Like the venue, they must agree with your compliance protocols before you sign the contract. Planning the event layout.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Olympics Crisis and Hotels’ Pain Provide Event Contract Lessons

MeetingsNet

Understanding things like event-insurance fine print and which areas of operation hotels get group revenue from will help planners become better at contracting and negotiating. With the Summer Olympic Games in Tokyo postponed to 2021 , some of the biggest insurance firms in the world are breathing an enormous sigh of relief.

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4 Questions that may save your hybrid event

Attendease

Because hybrid formats will likely be more costly to produce than a straight-up virtual event, it creates yet another barrier for event professionals to solve when hosting meetings and events in 2021 and beyond. You can have sponsorship packages that leverage both virtual and in-person components. Set yourself up for success.

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How to Host a Hybrid Event in 2021

Bizzabo

According to expert predictions on hybrid , hybrid events truly are the future and a critical strategy for organizers to adopt in 2021. Hybrid Event Sponsorship. Here’s a glimpse at what the hybrid events team will look like in 2021. Hybrid Event Sponsorship. And there’s a good reason for that. Hybrid Event Examples.

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Looking Back On 2021: A Year in Review for ELI

Event Leadership Institute

In 2021, ELI continued to lead the way in helping the event industry adapt to the constant changes being thrown at us, by curating new resources, sharing key insights and strategies, and developing training content to drive the upskilling needed to continue to prove the value of our events, our jobs, and our teams.

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