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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Conference Planning: A Step-by-Step Checklist for Success

InitLive

Conferences are an important part of professional development and business networking for all industries. A successful conference can come in all shapes and sizes, from 200 people over a weekend to 15,000 for a week. InitLive has had the privilege of working with many conferences, some of which are the largest in their industry.

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Looking Back On 2021: A Year in Review for ELI

Event Leadership Institute

In 2021, ELI continued to lead the way in helping the event industry adapt to the constant changes being thrown at us, by curating new resources, sharing key insights and strategies, and developing training content to drive the upskilling needed to continue to prove the value of our events, our jobs, and our teams.

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Conference Planning: A Step-by-Step Checklist for Success (Backup - Aug 2022)

InitLive

Conferences are an important part of professional development and business networking for all industries. A successful conference can come in all shapes and sizes, from 200 people over a weekend to 15,000 for a week. InitLive has had the privilege of working with many conferences, some of which are the largest in their industry.

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Hybrid Event Best Practices: A Virtual-First Approach

Eventmobi

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. Planning Hybrid Events in 2021. Physical event attendance will continue to face limitations in terms of venue capacity and travel restrictions for at least the first of half of 2021.

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Eventbase booming with return to live events

Event Industry News

Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% The Magic of Live Events. Preparing for a Busy Fall Events Season.

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Eventbase booming with return to live events

Event Industry News

Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% The Magic of Live Events. Preparing for a Busy Fall Events Season.