Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Velvet Chainsaw

OCTOBER 14, 2020

It will be interesting to see how virtual CES 2021 addresses these challenges! Up Your Sponsorship Game. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Limit the number of sponsors at the Premier level to 4 – 6.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Event Marketer

FEBRUARY 14, 2022

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.

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Velvet Chainsaw

SEPTEMBER 22, 2020

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. Exhibitors? Not this time around. Join us on Wednesday, September 30, from 12 noon to 1 p.m.

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Event Industry News

SEPTEMBER 28, 2021

The Event Supplier and Services Association (ESSA) has announced details of its schedule for the ESSA Conference and Award Dinner, at Arena MK on December 2, 2021, in conjunction with its headline sponsors, BeMatrix and JL Live. Members can also check the ESSA website regularly as we update the conference schedule with additional content.

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Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the sponsorship criteria. Find companies with the resources for sponsorship.

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Velvet Chainsaw

SEPTEMBER 23, 2021

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Davis is the Director, Exhibits & Sponsorships for the Society for Human Resource Management (SHRM) and leads the sales, client experience, and operations for all SHRM events. Space is Limited.

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Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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Velvet Chainsaw

OCTOBER 1, 2021

Most Q3 and Q4, 2021 conferences are reporting attendance numbers that are 40 – 60% below 2019. Sponsorship revenue, however, is holding its own–and in some cases–growing. If you have not adjusted your sponsorship menu to include more thought leadership and attendee-experience elements, make it a high priority.

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GEVME

JANUARY 4, 2022

In 2021, GEVME ‘s internal research showed that respondents who believed in paying for a virtual event has gone up by 27%, compared to 2020; with the majority of people being happy to pay for tiered pricing. . Dimash Kunayev highlights the importance of designing different sponsorship packages with different tiers based on gamification.

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Event Marketer

OCTOBER 18, 2021

More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. Take a photo tour of what’s new and different this year at New York’s homegrown festival.

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Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?

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Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. Smaller brands are making a big splash in 2021. Show people what an in-person event looks like in 2021. Think local. Which should be a lot!

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Event Marketer

JANUARY 12, 2022

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Check out all of the 2021 Ex Award-winning campaigns here. The post Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’ appeared first on Event Marketer.

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ePly

AUGUST 30, 2021

With so few hours in the day, it’s been impossible to attend all the webinars you may have wanted to, so that’s why we gathered together some of our best webinars of 2021. Association Event Trends for 2021. Effective sponsorships and revenue-generating ideas. And we aren’t done yet for 2021, not even close.

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Event Leadership Institute

APRIL 21, 2021

If you are interested in learning about sponsorship opportunities, please contact us. For more information about the 2021 Summit, sign-up to stay up-to-date with the latest announcements and follow us across social media @eventleaders. Note: This is not a sales opportunity. Submit Your session idea.

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Event Leadership Institute

APRIL 15, 2021

Key Takeaways: Sponsorship models need to look completely different for virtual events. If 2020 was a black diamond, 2021 is a double black diamond,” said Nico van Praag, senior vice president at Freeman Company. Virtual is something new, and you need to rethink sponsorship packages. But there are solutions.

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Socio Events

JUNE 22, 2021

Taking your event to the virtual space can also be valuable if you want to conserve funds, open up more digital sponsorship opportunities, and cast a wider net to reach more attendees with your content. If attendees are still concerned about gathering in person, virtual events may be necessary. How to Plan a Virtual Event.

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. All of these options and more are easy to authorize and restrict depending on the level of sponsorship agreement on platforms like Swapcard. Allowing them the option to upgrade halfway through the event or the year is another virtual event sponsorship idea that can show great returns.

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Socio Events

JUNE 7, 2021

Read on to learn what you need to know about hybrid event success by looking at five successful hybrid events in 2021. Here are some of our favorite hybrid events from 2021! Winter Workshop 2021. If you’re looking for a one stop solution for your in-person, virtual, and hybrid events in 2021 and beyond, Socio has you covered.

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Event Industry News

JULY 15, 2021

· RLWC2021 organisers have confirmed that they will deliver the biggest and best ever Rugby League World Cup in October and November 2021. · Organisers have successfully delivered record sponsorship deals, a domestic broadcast deal which means all matches will be live across BBC platforms and have sold significant overseas broadcast rights.

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. All of these options and more are easy to authorize and restrict depending on the level of sponsorship agreement on platforms like Swapcard. Allowing them the option to upgrade halfway through the event or the year is another virtual event sponsorship idea that can show great returns.

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Nunify

JANUARY 4, 2022

By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021). By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021). Markletic , 2021).

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SmartMeetings

AUGUST 31, 2020

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

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InGo

JANUARY 4, 2021

The good news is that these challenges don’t have to become major obstacles in 2021 if you take action now. Many have doubled their audience size, reach and influence, significantly boosting the sponsorship value of their products. For super-charged event growth in 2021, book a short ten-minute demo with InGo now.

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Velvet Chainsaw

FEBRUARY 8, 2021

The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going. Whether hybrid is self-funding or not, associations should strongly consider making portions of their annual conference available virtually through the end of 2022.

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SpotMe Blog

MAY 25, 2021

Where to Apply Event Production Techniques in Your 2021 Hybrid Events. A remarkable event experience will create a deeper engagement with your audience, gain more buzz online and in the press, demand a higher sponsorship price, and boost your ROI. . Check out the Top 10 Hybrid Event Production Companies of 2021.

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Eventmobi

JULY 13, 2022

In the 2021 Otus Assocation Exchange (OAX) survey , nearly half of association respondents said they have experienced a decline in membership numbers and associated revenue since March 2020. By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line.

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Event Leadership Institute

JANUARY 14, 2022

In 2021, ELI continued to lead the way in helping the event industry adapt to the constant changes being thrown at us, by curating new resources, sharing key insights and strategies, and developing training content to drive the upskilling needed to continue to prove the value of our events, our jobs, and our teams.

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Guidebook

JUNE 14, 2021

As the events landscape continues to evolve – so must sponsorship opportunities. Our flexible platform allows organizers to tailor sponsorship packages that support event goals. Guidebook offers event organizers a variety of built-in sponsorship opportunities to drive value from partners. June 27, 2021. Sound useful?

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Event Marketer

APRIL 4, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Covid was the spark that led to this PGA sponsorship,” says Berry. The living room-inspired lounge featured long tables for community-style seating and televisions streaming live broadcasts of the tournament.

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Exhibitor Magazine

JUNE 14, 2021

ARLINGTON, VA - Exhibition and Convention Executives Forum (ECEF) announced that Freeman has renewed its commitment as the exclusive Gold Sponsor.

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Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Nunify

APRIL 14, 2021

More Event Sponsorship, More $$$. More the registrations, more the leads, more the time, more the opportunity, and more the space, more the sponsorship. Hybrid event sponsorship will be the solution that competes not just with traditional marketing, but also with digital marketing budgets.

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Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. Planning Hybrid Events in 2021. Physical event attendance will continue to face limitations in terms of venue capacity and travel restrictions for at least the first of half of 2021.

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CadmiumCD

DECEMBER 29, 2020

To help you get the most out of 2021, we put together a PDF calendar to help you keep your year in order. This year will be a big one and we’re so excited to see what you do with your events in 2021. ” Do yourself a favor and review all the pieces of your 2021 events platform. Review Your Software Needs. Get a Demo.

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