Taking Meetings and Exhibitions on the Road

PCMA Convene

But organizers wrestled with the fact that their members “needed to feel closeness to their colleagues engaged in the ongoing health emergency,” said Gaia Santoro, project manager and head of the sponsorship unit at AIM Group International. “It

2021 92

The Day Of: Things to Do to Prepare for Your Virtual Event


The post '5 Strategies to Improve Your Online Event Experience' already outlines a few steps to take your events to the next level, including building brand consistency, getting sponsorship and using music as a mood setter. Virtual events are part of today’s new normal.

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How to Monetize Engagement for Virtual Sponsors and Booths

All Seated

Creating a valuable sponsorship package – and successfully showing monetization – has long been a challenge for both organizers and sponsors. The good news is sponsorship opportunities don’t disappear because events have gone virtual.

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Top Apps for Events

Event Industry News

Here we profile some of the best apps to take your 2021 events to the next level…. Complete with registration, built in live streaming, networking and sponsorship capabilities, native engagement features and multi-device functionality – Socio is built for events, not webinars.

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Top software platforms for events

Event Industry News

Built to withstand the rigors of delivering large, security-focussed events the platform includes several features that are being harnessed to help organisers plan events in 2021. To access this offer, you’ll need to register your interest before Friday, 26 th March 2021. Introduction.

2021 73

Virtual Conferences: The 2021 Guide


Welcome to your guide for virtual conferences in 2021. Sponsorship Opportunities. An important component of many virtual conferences is event sponsorship. Sponsorships can provide much needed financial support.

2021 70

Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

It will be interesting to see how virtual CES 2021 addresses these challenges! Up Your Sponsorship Game. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Virtual Expo Truths.

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[WEBINAR] What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual

Velvet Chainsaw

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round.

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Your Guide to Events This Year: 12 Ways to Get Your Conferences and Trade Shows Right


To help you get the most out of 2021, we put together a PDF calendar to help you keep your year in order. This year will be a big one and we’re so excited to see what you do with your events in 2021. Don’t Start 2021 without This Toolkit.

Podcast: Spelfie app makes space for branding

Event Industry News

With a BBC contract confirmed and several other big sponsorship names in the frame for 2021, in this episode Spelfie CEO, Chris Newlands, details the design and development behind the tech, how it works and what an effective, cost-efficient space shot means for micro-influencers.

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Why Expos Don’t Convert Well to Virtual

PCMA Convene

It will be interesting to see how virtual CES 2021 addresses these challenges in January. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship.

2020 75

‘An Unbelievably Smart Way to Drive Revenue’

PCMA Convene

Robust content will both engage a virtual event audience and attract sponsors with a variety of opportunities, said Meg Fasy of fazeFWD Sponsorship Marketing during her session at the recent PlanetIMEX virtual event.

2020 64

Don’t Miss Out On Generating Leads During Your Hybrid/Virtual Event!

Endless Events

So much so that I purchased festival tickets to Outside Lands 2021 the day they came out. OSL’s production team, Another Planet Entertainment, perfectly selected a lineup that included performers that will be on the 2021 roster to get people looking forward to next year’s event.

2020 74

Planning for Virtual Participation and Revenues

PCMA Convene

My association event is in March 2021 and we are investigating several scenarios, including virtual, of course! You still have to get your audience in front of your sponsors though, so we created a virtual event sponsorship guide with strategies to do just that.

2020 74

What Goes Into Producing Virtual + Hybrid Events? We’ll Show You

Endless Events

More Events Going Virtual: CES 2021 Is Going Virtual! I mentioned in my newsletter last week that the Consumer Electronics Show is going completely virtual in 2021! Event Brew – CES 2021 Is Going Virtual!

2020 82

Event Prof Stories: Having A Human Response To The Pandemic

Endless Events

Our company has undergone quarterly reviews, set company rocks, and is predicting what 2021 will look like. Additional articles and resources: Creating Year-Long Sponsorships & Establishing Partnerships.

2020 81

A Personal End of Year Note From Sandy

All Seated

It’s high quality, it’s packaged with incredible innovation and imagination but most importantly, it will allow for new opportunities in networking, sponsorships, production, and planning. Our future is looking good for 2021.

2021 47

Turning an In-Person, One-Off Event to Online All the Time

PCMA Convene

21-25, and United Fresh Start Foundation’s FreshStart Conference and United Fresh’s BrandStorm Conference in 2021. It will also play a large role in the 2021 Convention & Expo, which will reconvene in-person in Los Angeles next April.

2020 73

From the Fields celebrates major new expansion

Event Industry News

has been unveiled as the latest client for From the Fields Partnerships, announcing a new multi-year agreement with Kendal Calling to bring its popular festival store to the Lake District festival from July 2021. The addition of Chris to our team marks an exciting new era for From the Fields, allowing us to service a wider range of clients with a full complement of services from online and online sponsorship delivery, activations, curation, marketing and production.

2021 46

Eventist Group calls for sponsors for ‘Thank you to the Heroes’ events for over 1 million NHS staff

Event Industry News

And while Christmas may seem the ideal time to celebrate, we’ll be guided by Government recommendations on social distancing and will postpone these events until the spring of 2021 if necessary.”. The hospitality company is targeting sponsorship from major corporations and institutions with a view to creating this country wide series of world-class parties to thank and recognise the significant contribution and sacrifices currently being given by the NHS.

2021 40

2018 40 Under 40: Jim Clapes

Connect Your Meetings

Impressive stats: I noticed a significant interest in and lack of sponsorship support for my 2015 conference, compelling me to completely overhaul our entire sponsorship prospectus. I worked with and consulted a number of industry colleagues for several months before developing a re-imagined piece, which generated an 80 percent increase in overall sponsorship revenue for the 2017 conference.

2018 64

Here’s Some Hybrid Event Inspiration For You!

Endless Events

Event Brew – CES 2021 Is Going Virtual! EventIcons – Creating Year-Long Sponsorships & Establishing Partnerships. ?? ?? The Best of the Best: Hybrid Inspo: 5 Hybrid Event Examples To Inspire Your Process. ?

2020 86

Industry switch to hybrid and virtual events propels ExpoPlatform to a new level

Event Industry News

The partnership will continue for Reed UK’s premium event ILTM in November; Reed Midem’s show Propel NYC in December; and Reed Exhibitions US’ event, the PGA Merchandise Show in January 2021. ExpoPlatform gives organisers not only an easy solution to keep their event programme on track but the ability to turn a profit using the platform’s virtual sponsorship capabilities.

2020 77

Virtual/Hybrid Exhibitor Experiences Don’t Have To Suck!

Endless Events

Event Brew – CES 2021 Is Going Virtual! EventIcons – Creating Year-Long Sponsorships & Establishing Partnerships. ? ?? The Best of the Best: Virtual/Hybrid Exhibitors: Creating Amazing Exhibitor Experiences For Virtual And Hybrid Events. ?

2020 77

Virtual Events: The 2020 Guide


Everything you need to know about hosting high-quality virtual events in 2020 and 2021. The event is open until the start of 2021 and you can drop in 24/7 to browse products from 2,000+ exhibitors. 3 Virtual Event Sponsorship Ideas. Source: 8 Virtual Event Sponsorship Ideas.

2020 62

Unwrapit makes its presents felt

Event Industry News

A global business with gifts tailored to local markets, Unwrapit is a boon to event organisers who are looking for sponsorship opportunities that will deliver value even when an event is cancelled or converted to virtual.

2020 57

Hyve agrees long-term deal to host Bett at ExCeL following blockbuster 2020 show

Event Industry News

The latest edition of the show took place from January 22 to January 25 and was the most well received edition to date, assisted by a change in configuration of the event, with the show being split across ExCeL’s north and south halls, allowing exhibitors opportunity to increase investment in stand space, venue media and sponsorship and get better use out of flexible meeting spaces. Planning for 2021 is already well underway.

2020 44

Olympics Crisis and Hotels’ Pain Provide Event Contract Lessons


With the Summer Olympic Games in Tokyo postponed to 2021 , some of the biggest insurance firms in the world are breathing an enormous sigh of relief. The International Olympic Committee has $800 million in insurance protection for the Summer Games, while other parties have $600 million in insurance for TV rights and sponsorship as well as $600 million in insurance for travel and hospitality programs.

Hybrid Events: A New Slice of Heaven

Hubilo Blog

According to an AIM Group survey , 80% of large corporations are willing to sign sponsorship checks only for events that are hybrid in its DNA. With the number of permanent remote workers set to double in 2021, the best place to reach people is on their laptops and mobiles.

2020 63

Engaging Two Audiences Can Be Tricky – Here’s What To Do

Endless Events

Some big names have gone virtual or are planning to, and it seems like that might be a viable option for them with only a few small kinks to sort out: CES, for example, is going virtual in 2021. EventIcons – Creating Year-Long Sponsorships & Establishing Partnerships.

2020 82

Two Ways to Diversify Your Association’s Events to Increase Member Retention

Expo Logic

While members and association leaders have come to expect virtual events in 2020, many association leaders are preparing for 2021 to include a combination of virtual, hybrid and in-person events.

2021 36

10 events that have pivoted to virtual

Gallus Events

Back at the start of March (which seems like a lifetime ago) with the travel ban to the US in place, Social Media Week highlighted that attendees could pass on their entry to someone not affected by the ban or shift to other events in 2021. But with all income coming from sponsors and exhibitors, their’s will be a very interesting case study from an exhibitor and sponsorship perspective. Ten events that have pivoted to digital!

2020 136

ELI Virtual Event Profile: CloudBees DevOps 2020

Event Leadership Institute

Forty-nine sponsors paid to participate, with benefits varying based on sponsorship level. With a successful completely virtual event on the books, CloudBees is already planning for a virtual DevOps World for 2021, and a more robust hybrid approach for 2022.

2020 68

ELI Virtual Event Profile: Shannon Angelakis, KPMG

Event Leadership Institute

The virtual exhibit hall featured vendor booths, which weren’t paid sponsorships. Start Date: January 5, 2021. For the past 31 years, KPMG has hosted its Annual Insurance Industry Conference in New York.

2020 78

Out of this world! New #eventtech allows you to take selfies from space!

Event Industry News

CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites. More in 2021…. Spelfie is the first-of-its-kind selfie app that allows users to capture images taken from space.

2021 66

How Will Events Change Post-COVID-19? Experts Chime In On #MeetingsChat


I have also been helping local nonprofits get sponsorship. 2021: New and improved practices.”. Mutual support and optimism was trending during a joint #MeetingsChat Twitter Chat discussion on Thursday moderated by Smart Meetings and Meetings Mean Business. Industry professionals showed the true definition of #HospitalityStrong in 280 characters or less to continue the #GMID20 conversation started on Tuesday. Here are the highlights.

2020 57

Top Takeaways From Global Virtual Events Day

PCMA Convene

Unlocking Opportunities: Create Value with Virtual Event Sponsorships. Just because your event is virtual doesn’t mean your sponsorship opportunities are limited, said PSAV’s Roy Benear, vice president of exhibits and specialty events, and Mike Potter, group creative director. Here are some takeaways from their session: Think Beyond Traditional Sponsorship Opportunities “There are all sorts of options here,” Potter said. “I

2020 57

AIM Group International manages 3,000 event experiences in 2019

Event Industry News

Thinking out of the box and supporting associations and corporate clients achieve their goals with new event formats, knowledge sharing, participant engagement, event marketing and communication, bespoke sponsorship opportunities are just some of the ways that our talented staff has delivered over and above expectations with the kind of enthusiasm and professionalism that we are immensely proud of.

2022 40

Reinventing an Annual Meeting Twice During a Global Pandemic

PCMA Convene

Putting the conference on pause and starting over again in 2021 was not an option. “We You have to reset your expectations on what is appropriate for a sponsorship” when you move to a digital platform, Hepp said, because what works in a face-to-face event — like distributing a Wi-Fi password — doesn’t always translate. The COVID-19 pandemic forced the the American Society of Neuroradiology to recreate its already reimagined 2020 Annual Meeting as a digital event.

2020 69

8 Well-Executed Virtual Events from Publishers


What’s even better is that the company is also leveraging these relationships to drive sponsorship revenue. The New York Times launched its first food festival last year but had to sideline this year’s event until 2021.

2020 62