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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Podcast: Spelfie app makes space for branding

Event Industry News

With a BBC contract confirmed and several other big sponsorship names in the frame for 2021, in this episode Spelfie CEO, Chris Newlands, details the design and development behind the tech, how it works and what an effective, cost-efficient space shot means for micro-influencers.

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Looking Back On 2021: A Year in Review for ELI

Event Leadership Institute

In 2021, ELI continued to lead the way in helping the event industry adapt to the constant changes being thrown at us, by curating new resources, sharing key insights and strategies, and developing training content to drive the upskilling needed to continue to prove the value of our events, our jobs, and our teams.

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Hybrid Event Best Practices: A Virtual-First Approach

Eventmobi

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. Planning Hybrid Events in 2021. Physical event attendance will continue to face limitations in terms of venue capacity and travel restrictions for at least the first of half of 2021.

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The Complete Step-by-Step Festival Planning Guide for 2021

InitLive

Once you have found that perfect venue, you need to set a date, sign a contract, stay within budget, and make payments. In 2021, there are so many marketing channels to choose from and it's up to you to determine what channels are best to reach your target demographics. Step 4) Book your festival’s lineup and vendors.

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Eventbase booming with return to live events

Event Industry News

Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% The Magic of Live Events. Preparing for a Busy Fall Events Season.

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Eventbase booming with return to live events

Event Industry News

Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% The Magic of Live Events. Preparing for a Busy Fall Events Season.