Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” While Delta Flight 1218 sold out in 24 hours, the brand is promoting a number of other flights that will catch a view of the eclipse as well.

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Sponsorships 2024 Banking Education 90

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. Formation: Keith Austin launched EMS in Cheshire in 2000 after 15 years of running an agency focussed on providing dealer support programmes for Peugeot and Nissan. Leadership: Keith Austin.

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Event Leadership Institute

APRIL 2, 2018

Meeting & Event Job Openings | April 2018. Marketing Internship | Wow! Marketing Event Coordinator | Barefoot Networks | Santa Clara, CA. Special Event Planner / Marketing Manager | Saks Fifth Avenue | Boca Raton, FL. Event Marketing Coordinator | Viking Services | Grand Rapids, MI. Learn More. Aurora, CO.

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2018 Event Management Events Event Design 40

Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. During SXSW 2018, Uber Eats used skywriting above Austin reading, “Hungry for More? But coming up with fresh, creative product launch ideas takes effort.

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2024 Event Ideas Social Media Events 195

Floktu

DECEMBER 10, 2018

With 2018 being no exception, we wanted to highlight some of our favourite events that took place this year. After season one of HBO’s Westworld reboot took television by storm in 2016, SXSW brought the fictional town of Sweetwater to life to promote the second season during the annual multi-media festival in Austin, Texas in March.

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2018 2016 Events Event Management 40

Cvent: Event Marketing

JULY 12, 2018

The LINE Hotel in downtown Austin, Texas, is a clear reflection of this evolution. These are new kinds of spaces that match the new kind of thinking that creative and innovative businesses are doing in 2018 — and a welcome relief from the stuffy, low-fi boardrooms of old.

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Hotels 2018 Venues Meetings 28

Event Leadership Institute

FEBRUARY 28, 2018

Marketing Internship | Wow! Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator / Event Marketing | Mammoth Marketing | Denver, CO. Senior Marketing Events Manager | Hennessey Industries | Bonita Springs, FL. Event Marketing Coordinator | Viking Services | Grand Rapids, MI.

2018 40

2018 Hospitality Hotels Event Management 40

Event Leadership Institute

JANUARY 31, 2018

Meeting & Event Job Openings | February 2018. Marketing Internship | Wow! Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Senior Event / Fields Marketing Manager | Jobvite | San Mateo, CA. Senior Event Marketing Manager | McDermott Will & Emery LLP | Chicago, IL. Learn More.

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2018 Hospitality Trade Shows Hotels 40

Event Leadership Institute

DECEMBER 31, 2017

Meeting & Event Job Openings | January 2018. Marketing Internship | Wow! Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Senior Event / Fields Marketing Manager | Jobvite | San Mateo, CA. Event Marketer | Kitchen Magic, Inc. Director, Event Marketing | Entrust Datacard | Shakopee, MN.

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2018 Trade Shows Entertainment Event Management 40

TicketBud

MAY 17, 2018

Abby Sandlin is the Vice President of Marketing and Communications and Forefront Networks in Austin, TX. Updating The Austin Ice Cream Festival For 2018. The Austin Ice Cream Festival brings in 10-20 different frozen treat vendors for attendees to sample. Topics: Challenges Of Working In A City Park.

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Social Media Sponsorships 2018 Marketing 60

Smart Meetings

SEPTEMBER 6, 2022

Hyatt Regency Maui Resort and Spa named Baer director of sales and marketing. Before joining Hyatt Regency Maui, Baer was director of sales and marketing for Hyatt Regency Indian Wells Resort and Spa in California. Catherine is director of sales and marketing for Hyatt Centric Old Town Alexandria in Virginia. Jason Baer.

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Food and Beverage Hotels Hospitality 2015 52

Eventory

SEPTEMBER 19, 2018

With the end of 2018, we naturally seek to find out what will 2019 have for us. The area is, without a doubt, a wide one and covers topics that may concern not only those working in marketing departments. Among participants, you can find marketers, leaders, Social Media enthusiasts and influencers, business developers and so on.

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Social Media 2019 Conference 2018 79

Smart Meetings

DECEMBER 10, 2021

A twenty-year hospitality veteran, Casserly was most recently director of marketing in Baltimore, Maryland for Four Seasons. He has worked in various leadership roles at Four Seasons since 2000, such as assistant food and beverage manager, director of sales in multiple locations and director of marketing, among others. Glaucia Canil.

Food and Beverage 52

Food and Beverage Hospitality Advertising Hotels 52

Smart Meetings

JULY 8, 2022

Espina has spent over 20 years in hotel operations and food and beverage management, having held leadership roles such as director of restaurants at Four Seasons Resort Whistler in Canada, and director of food and beverage at Four Seasons Hotel Austin. Brock Hochhalter. Ron Bracco. Destination DC appointed Bracco board chairperson.

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Food and Beverage Hospitality Hotels Travel 52

Connect Your Meetings

JUNE 5, 2019

In a 2018 report published by Giving USA, Americans gave $410 billion to charity in 2017, breaking $400 billion for the first time. In 2018, the bookstore unveiled a new 4,000-sq.-ft. In a time where Americans seem to be fiercely divided on multiple topics, they seem to agree on giving back to those in need. Amala Foundation.

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Venues 2017 2018 Events 72

SmartMeetings

MARCH 28, 2017

“Hotels have become increasingly focused on developing more meeting and event business, and as such, have become more sophisticated in competing for the most lucrative opportunities for their respective venues,” said Kevin Fliess, vice president of marketing for Cvent’s Hospitality Cloud. JW Marriott Austin. Last year’s top U.S.

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Hotels 2017 Meetings 2016 40

Event Industry News

MAY 9, 2019

The 2019 event was held in partnership with Visit Austin and Austin Convention Centre. Fassano & Company, Greater Philadelphia Chapter; and Meagan Prescott, CMP, assistant vice president of conference and events, Securities Industry and Financial Markets Association (SIFMA), New York Chapter.

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2019 Global Events Tourism Sponsorships 61

PCMA Convene

AUGUST 22, 2018

At digitalNow — a Fusion-produced program for association leaders — in Austin in May, Lee shared how one of his daughters views data collection. “My And how they feel about Facebook doesn’t bode well for event organizers who use the platform as a go-to vehicle for attendee-marketing campaigns. And they probably can.”.

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Social Media 2012 2018 Government 49

Bizzabo

NOVEMBER 29, 2018

Austin, TX. The Most Powerful Women in Network Marketing. At this event, over 20 individual women will present living proof that it is not only possible for them, but possible for all women to succeed in Network Marketing. Marketing to Women Conference. Austin, TX. Austin, TX. 2018 Women in Tech Conferences.

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2019 Tech Conference Education 147

SmartMeetings

JULY 28, 2017

In fact, 39 markets have average hotel-supply growth forecast for greater than 2 percent. The cities with the most growth in supply on the horizon (more than 6 percent) are: Austin, Texas. markets in 2017. “It It is a buyer’s market, particularly for upper-priced hotels,” he said. A total of 200,000 sq. Shop Around.

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Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016. Source: Twitter.

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Sponsorships 2019 Entertainment Speakers 77

Event Industry News

JULY 13, 2018

Eventbase’s software is an integral part of their clients’ sales and marketing stack,” says Dr. Gerri Sinclair, Managing Director at Kensington Capital. “By Eventbase Data Stream was piloted in March 2018 at the massive South by Southwest® (SXSW®) festival and conference in Austin, Texas.

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Event Apps Banking Tech Technology 49

Eventbase

NOVEMBER 14, 2017

The editors of Event Marketer magazine recently announced the winners of the 2017 Experience Design & Technology Awards , the world’s largest and only recognition program celebrating the best-designed live event experiences and digital event engagement worldwide.

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Event Apps 2017 2018 Technology 56

Connect Your Meetings

APRIL 30, 2018

Hammons Convention Center Northwest Arkansas and the Alpharetta Conference Center, home of Connect Georgia 2018. Hotel Van Zandt in Austin, Texas, got the love from Kat Sanford, chief fun officer at Kat Sanford Events. Also receiving votes were John Q. Joe’s Clubs & Resorts in Panama City Beach, Florida.

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Venues Meetings Hotels 2016 40

Eventory

FEBRUARY 22, 2019

This is why managers more often don’t skip the event attendance when planning a marketing strategy and their team activity throughout the year. What to expect: Canada’s biggest retail, marketing and technology event.This SaaS conference brings together not only industry profs but also is open for the beginners. Where: Austin, TX, US.

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2019 Conference Technology Marketing 67

Eventbase

JULY 12, 2018

Eventbase's software is an integral part of their clients' sales and marketing stack," says Dr. Gerri Sinclair, Managing Director at Kensington Capital. "By Empowering event organizers at SXSW 2018 Eventbase Data Stream was piloted in March 2018 at the massive South by Southwest® (SXSW®) festival and conference in Austin, Texas.

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Event Apps 2018 Tech Banking 40

Bizzabo

APRIL 18, 2019

No matter what areas of SaaS you work in — sales, marketing, customer service, IT — this conference is for you. INBOUND is a marketing conference by HubSpot that takes place in Boston, MA every year. This three-day conference will take you deep into the world of marketing as you learn from some of the brightest minds in the industry.

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2019 Conference Speakers 2018 64

PCMA Convene

JANUARY 15, 2019

In August 2018, when Mark Addicks was in the midst of planning his first-ever event, the MANOVA Global Health Summit, he was determined to make it a dramatic departure from the typical medical conference. “We billion to health-care start-ups in the first half of 2018.

Medical Meetings 81

Medical Meetings Meetings 2018 Insurance 81

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

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2019 Marketing Conference Social Media 81

Bizzabo

MARCH 12, 2019

This month we spoke with Maddie Vesey—the events lead at InsightSquared—about scaling a company conference, launching an event roadshow, account-based marketing and Boston. In that time she's worked her way from a supporting marketing role to the head of InsightSquared's event strategy. Sales and marketing alignment.

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Event Industry News

DECEMBER 17, 2018

Eurosonic Noorderslag (ESNS) is like Europe’s version of SXSW, while still retaining the discovery vibe of the early days of the Austin festival. For four days every January, the small Dutch city of Groningen becomes the centre of the European music scene with Eurosonic – the festival that has its 33rd edition in 2019.

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2019 Conference Social Media Venues 59

Bizzabo

OCTOBER 17, 2018

On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. Retargeting is a huger boon for event marketers. Start by having a firm grasp on your event data (this is where your event marketing software will really come in hand).

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Social Media Marketing Event Marketing Events 70

Bizzabo

AUGUST 16, 2019

The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. June 11, 2018. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Cisco is also a leader in the events space.

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Social Media Telecommunications Technology 2019 48

Bizzabo

MAY 10, 2019

Modern Customer Experience, a conference produced by Oracle, brings together marketing, service, sales, and commerce professionals to power the future of customer experience. June 22, 2018. Content Marketing World. And there's no bigger content event than Content Marketing World. Modern Customer Experience.

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2019 Conference Speakers 2020 53

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. ALLY FINANCIAL.

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2022 Entertainment Tech 2001 125

Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Let’s look at the intersection of the B2B marketing funnel and event marketing.

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Marketing Trade Shows B2B Sponsorships 68

SpotMe Blog

MAY 4, 2021

Influencer Marketing Conference. Influencer Marketing World. Influencers have quite an impact on consumers today, and businesses eager to tap into this trend can learn valuable insights at the Influencer Marketing Conference. Speakers include marketing leaders from Universal Music, Lancome, Colgate-Palmolive, and Dove Global.

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2021 Conference Social Media Healthcare 130