Event Industry News

OCTOBER 10, 2018

Multi award-winning event organiser CloserStill Media welcomed a record attendance with over 12,000 business leaders and industry experts at Technology for Marketing, eCommerce Expo & ad:tech London 2018. Over 1,500 delegates are expected to flood through the doors at Marina Bay Sands on the 10 – 11 October 2018.

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Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. For an example of just how extreme event personalization can get, consider the C2 Montréal 2018 event – attended by more than 7,000 participants.

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Evvnt

SEPTEMBER 13, 2018

Inland Chicago Sept 2018 from Richard Green. The latest US service we are rolling out from October 2018 includes our premium Event Distribution, Featured Placement on an Event Calendar, Reverse publishing to a print calendar and lastly direct feed in to Voice Search. Premium Event Marketing that Sells itself.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

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FoodStorm

JANUARY 31, 2018

Check out some of the biggest catering trends for 2018…. With this in mind, 2018 will be the year of experiential catering , in which clients can immerse themselves in the experience of an interactive catering station. Positive word of mouth is the best kind of advertising you can have, so the more you can tap into this the better.

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Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

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Connect Your Meetings

FEBRUARY 19, 2018

It’s time to diversify your marketing plan. During a breakout session, Austin Johnston executive director of AKJohnston asked a packed room, “How many of you usually click away or scroll past advertisements on the web?” The post Takeaways from Connect Diversity 2018 appeared first on Connect Association.

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Certain

APRIL 4, 2018

In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. Putting ABM into Action. says Alexander.

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Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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GEVME

APRIL 30, 2018

Especially for the world of events where meetings and conferences are organised in advance, GDPR doesn’t actually start on 25 May 2018. Example: If you plan to throw an epic party in the summer of 2018 and want to invite attendees from the Netherlands, you’d better start learning more about GDPR right now.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

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Conferences that Work

AUGUST 20, 2018

. — JonNYC (@xJonNYC) November 8, 2017 Another @americanair flight, another time being woken up with exactly 40 minutes left in the flight by the annoying @BarclaycardUS credit card pitch #pleasejustletmesleep #ialreadyhavethedangcard — Andy’s Travel Blog (@andystravelblog) May 9, 2018 It’s awful on @AmericanAir.

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Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. She was the first hire at the Omni Hotel at Battery Atlanta and was on the property’s opening team in 2018.

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Python Events

JUNE 5, 2020

Simplify your marketing and ticket selling strategies with Seatedly. In 2018, the size of the global eSports industry was valued at nearly USD 865 million. The market is expected to exceed $1 billion in 2020 , even with fewer public events. It is a lucrative market for event promoters and organisers. What is eSports?

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Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. This intriguing aerial advertising builds pre-launch curiosity! During SXSW 2018, Uber Eats used skywriting above Austin reading, “Hungry for More?

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Event Industry News

JANUARY 4, 2019

But 2018 is a very different world. In fact, the IT depart-ment was still in the basement, data managers looked at spreadsheets and event technology sourcing and purchasing decisions were made by the events teams. Click here to continue reading this story in The Exhibition Buyer’s Guide.

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Event Industry News

SEPTEMBER 16, 2019

Tag Digital support events organisers using digital advertising campaigns on ? PPC is highly trackable, one of the only marketing channels that tells you with certainty how much it costs to get one attendee or sponsor. search, social, display and video platforms ? Tag Digital ?

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EventBank Insights

MAY 16, 2019

//blog.eventbank.com/wp-content/uploads/2018/12/EventBank.png A successful event is one where your audience is engaged and where this engagement translates into the kind of conversions you want to see. Once you’ve got the perfect scheme, you can inform people about it as part of your pre-event marketing and during your event.

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Hubilo Blog

MARCH 11, 2020

If you want to generate more engagement and connect better with your target market, then you do not have to be so shy of showing your face. Instagram Story ads have been introduced in early 2018 to businesses and brands that are using the platform. You could also use them to encourage them to share their opinion about something.”.

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Event Industry News

JULY 15, 2020

HYPERVSN has been the recipient of numerous awards including Top 3 British Innovations of the Year, the AV Awards in 2018 and 2019 and was also named among the World’s 10 Most Impressive Technologies by Mashable and USA Today. Traditional visual advertising and digital signage are becoming less relevant and less impactful.

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Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

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Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Smart Meetings

DECEMBER 10, 2021

A twenty-year hospitality veteran, Casserly was most recently director of marketing in Baltimore, Maryland for Four Seasons. He has worked in various leadership roles at Four Seasons since 2000, such as assistant food and beverage manager, director of sales in multiple locations and director of marketing, among others. Glaucia Canil.

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Canadian Special Events

JANUARY 18, 2018

This exciting and groundbreaking awards program is designed to showcase, recognize and celebrate outstanding achievements in event venue management, innovative venue design, venue marketing, in-house catering, planning and customer service. Win HUGE Marketing banks ($) with Canadian Special Events Magazine to market your venue.

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Certain

APRIL 10, 2018

It’s official, spring marketing event season has begun! Oracle’s Modern Customer Experience – April 10-12, 2018 – Chicago, IL. Certain’s VP of Marketing, Kristen Alexander, at the 2018 MCX booth tour. MarTech West – April 23-25, 2018 – San Jose, CA.

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Smart Meetings

JANUARY 1, 2019

A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management.

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Event Industry News

NOVEMBER 4, 2019

The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for event marketing. It supports event organisers using digital advertising to drive more attendees to their events, secure sponsors, delegates, ticket sales and gain exhibitor leads.

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GEVME

JUNE 25, 2018

This is why it’s true to say that effective email marketing tactics can take your event strategy to the next level. Reasons to use email marketing in your event planning campaign. While the modern landscape of marketing tools gives you a wide choice of options for how to promote events, using email is still inevitable—and critical!

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Event Industry News

DECEMBER 18, 2018

Video streaming/production company First Sight Media introduced ultra high definition to Event Tech Live (ETL) 2018’s content platform this year. Far from jeopardising attendee numbers, it’s shown to be an invaluable marketing tool and proven to build momentum and may have encouraged people previously undecided to actually attend.

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Event Industry News

OCTOBER 3, 2019

Cvent, a market-leading meetings, events and hospitality technology provider, today announced the hiring of Graham Pope as head of European sales for its Hospitality Cloud platform, which offers hoteliers digital advertising and software solutions for their MICE business.

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GEVME

APRIL 9, 2018

The statistic s reveal that corporate event planners will spend 22% more on product launches in 2018 than the previous year. Email your contact base, create an attention-grabbing story that can be wrapped into social media posts or other marketing materials, and start promoting. Business dinners.

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Event Industry News

MAY 10, 2019

With an extra 218 million mobile users in Europe between 2017-2018, WiFi demands are ever-increasing. Events benefit from providing WiFi in regard to customer satisfaction, marketing and event interactions. Attendees can tag, like and ‘check-in’ to an event, offering organisers an abundance of free advertisement.

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Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event. Co-host the event.

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Connect Your Meetings

JUNE 7, 2019

He was a member of Connect Corporate’s 40 Under 40 in 2018. With experience inside the industry, mixed with a newbie’s fresh eyes, may make Bezdjian the ideal candidate to take the MICE market mainstream. Marketing in today’s digital age is the overarching theme of one program following popular influencers.

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TicketBud

DECEMBER 13, 2017

I’ve been in the internet marketing space for a long time, and I’ve seen a lot of times where Google has stepped in, usually for the better. So, as I mentioned earlier, Google stepped in and disallowed all advertising related to them. Ticket resellers need to start verifying their business in early January 2018.

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