Are you looking for a way to sell more eSports tickets? Simplify your marketing and ticket selling strategies with Seatlab.

What is eSports?

eSports is a type of sport competition involving video games. Most eSports events include multiplayer video game competitions between professional players competing individually or in teams.

First-person shooters (FPSs), fighting games, real-time strategy (RTS), and multiplayer online battle arenas (MOBAs) are some of the most common video game genres in electronic sports. Players compete in-person or virtually while fans watch from home or physically attend the events.

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Organised competitions have existed in the video game industry for decades. However, the rise of eSports competitions and events started in the late 2000s. eSports first gained popularity in China and South Korea before spreading around the rest of the world. The International Olympic Committee has recently discussed potentially including eSports in future Olympic events.

A surge in popularity led to major companies sponsoring competitions and professional players. eSports is now a significant part of the video game world. There are eSports leagues, sponsors, global tournaments, and various major events.

eSports Is One of the Fastest Growing Industries

If you are not already involved in the world of esports, now is the time to consider investing. It is a very fast-growing industry with a global audience of over 335 million people.

Even the coronavirus has not stopped eSports from continuing to grow. As with other industries, the pandemic has affected eSports. Many public eSports events have been cancelled due to restrictions on public gatherings. 

Luckily, eSports is well-suited for the virtual world. Many of the competitions occur entirely online. Moving forward, many eSports promoters and organisers may choose to focus more on online events instead of physical events.

In 2018, the size of the global eSports industry was valued at nearly USD 865 million. The market is expected to exceed $1 billion in 2020, even with fewer public events.

It is a lucrative market for event promoters and organisers. However, one of the challenges is deciding how to sell eSports tickets.

Many of the platforms that support live streams for eSports events do not natively support ticket sales. You can stream an event on a popular streaming platform, but you need to find another solution for selling tickets.

Advantages of Using Seatlab to Sell eSports Tickets

Why should you consider using our ticket selling platform? We simplify the way you sell tickets, leaving you with more time for planning your next event. 

We offer ticket sales for both physical events and online events. You can sell tickets to people who want to attend physically, as well as tickets for pay-per-view (PPV) customers, increasing your potential revenue for every public event.

Additional benefits of choosing our platform include:

• The most cost-effective way to sell eSports tickets
• 100% customisable dashboard to match your branding
• We accept all major currencies from around the globe
• You gain access to analytics to review important data
• We use secure payment processing with SSL
• You can host unlimited events with just one account
• Automated emails and reminders for your customers

Our innovative event ticketing platform is the perfect choice for your eSports events. Whether you organise physical events, PPV events, or a combination of the two, we have you covered.

For those that have only organised physical events in the past, offering PPV access to the same event can significantly improve your profits. Instead of limiting yourself to customers in the same geographical region, you can promote your event to eSports fans anywhere in the world. 

Affordable Solution for Selling eSports Tickets

You will not find better value for handling payment processing and ticket sales; you simply pay a small commission for each ticket sale. 

By charging a commission instead of upfront fees, the costs associated with our service are completely predictable. You can include the commission when calculating ticket prices, meaning cash flow forecasting becomes effortless.

Superior Safety with Secure Payment Processing 

We also provide you with a secure solution for processing payments for eSports tickets. We use SSL encryption certificates to ensure the security of your transactions.

With a secure payment option, you give customers greater peace of mind in knowing that their billing information is not being sold to third parties or is easily accessible to hackers. This security can add credibility to your events and brand.

Multiple currencies are accepted. When planning a virtual event, you have the chance to sell eSports tickets to people all over the world. We support currencies from all major countries. Some of the supported currencies include GBP, USD, EUR, SEK, NOK, DKK, PLN, CZK, and many more. Increase your reach with foreign ticket sales.

Easily Review Detailed Analytics for Each Event

Our platform gives you access to useful analytics for reviewing the success of your events. You can view event reach by city or specific dates, total sales, and other data that can help you improve your next event’s marketing campaign.

You retain ownership of the data and can use it to determine how to improve your marketing efforts. For example, you may find that most of your sales come from a specific geographical region. This helps you decide which regions to target with advertising to boost sales.

How Do Online Ticket Sales Work?

We offer a platform for selling tickets to your events that gives you complete control over the entire process. After creating an account, you can use the user-friendly organiser dashboard to start managing your events. You control the price, event details, and all other variables needed to sell eSports tickets.

You need to handle the logistics of the event yourself. However, allowing us to handle ticket sales is incredibly convenient. For online PPV events, when a customer purchases a ticket, we send them a unique link or login information which grants them access to the live stream when it takes place. For physical events, customers receive an e-ticket with a scannable barcode. 

We also provide a variety of additional features to help improve the quality of your event, including:

• Automated emails
• Seat selection
• Discount codes
• Check-in apps

Automated emails are sent when a customer purchases a ticket. Our system also provides the option to send a reminder email several hours before the event, reducing the risk of a customer forgetting about the start time and providing you with a chance to reinforce your brand presence. 

With the seat selection option, you can set up interactive seat mapping for public events that have assigned seating. You can even set different prices for different areas of the arena, such as the balcony or front row. This flexibility can help increase your profits and gives customers the freedom to select their own seats.

We also provide the chance to use electronic check-in for your event. You can use our check-in app on mobile devices to electronically check guests in and out. You can also set up discount codes; use discounts to promote your upcoming event and save your loyal customers money.

How to Get Started Selling eSports Tickets

If you want to start using the most cost-effective eSports ticketing solution on the market, the next step is to request a demo.

You can also get in touch with the team here at Seatlab if you have any further questions, or if you’ve seen enough already and want to partner with the leading eSports ticketing provider ASAP.

We’re looking forward to hearing from you.

Start selling tickets online today!

Schedule a 30-Minute product demo with an expert Q&A