Attendease

FEBRUARY 7, 2022

It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 billion in 2018, having increased from $57.7 What is “experiential marketing” and why does it matter? billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Event Industry News

JANUARY 4, 2019

In fact, the IT depart-ment was still in the basement, data managers looked at spreadsheets and event technology sourcing and purchasing decisions were made by the events teams. Event technology was often seen as a ‘nice-to-have’, justifying spend was a struggle and it was constantly under threat from budget cuts.

Event Technology 96

Event Technology Technology Advertising 2018 96

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Hubilo Blog

MARCH 11, 2020

If you want to generate more engagement and connect better with your target market, then you do not have to be so shy of showing your face. Instagram Story ads have been introduced in early 2018 to businesses and brands that are using the platform. You could also use them to encourage them to share their opinion about something.”.

Event Marketing 52

Event Marketing Marketing Events Social Media 52

Attendease

DECEMBER 20, 2023

Learn more : 8 Tips for Your Hybrid or Virtual Event Marketing Strategy Mass Mystery Mailing Send cryptic, unlabeled mystery boxes or envelopes containing teasers about your upcoming launch to industry mailing lists and existing customers. This intriguing aerial advertising builds pre-launch curiosity!

2024 195

2024 Event Ideas Social Media Events 195

EventBank Insights

MAY 16, 2019

//blog.eventbank.com/wp-content/uploads/2018/12/EventBank.png A successful event is one where your audience is engaged and where this engagement translates into the kind of conversions you want to see. There are so many ways to boost your event conversions , but a lot of people forget that one of the best is their current website.

Social Media 128

Social Media Advertising Marketing Events 128

Certain

APRIL 4, 2018

In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. Putting ABM into Action. says Alexander. says Alexander.

2018 26

2018 Marketing B2B Advertising 26

Event Industry News

NOVEMBER 4, 2019

The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for event marketing. It supports event organisers using digital advertising to drive more attendees to their events, secure sponsors, delegates, ticket sales and gain exhibitor leads.

Event Tech 68

Event Tech Tech 2019 Banking 68

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. When it comes down to it, advertisements and social media strategy simply aren’t enough in today’s evolving world of marketing.

Marketing 167

Marketing Social Media Retail Advertising 167

Connect Your Meetings

JUNE 7, 2019

That experience remains fresh enough in his mind—he left Goldman Sachs in 2016—that Bezdjian still considers himself a bit of an outsider in the events industry. He was a member of Connect Corporate’s 40 Under 40 in 2018. The two shows he visualizes focuses on different facets of travel and events.

Site Selections 65

Site Selections 2016 Advertising Financial 65

Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerrilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

Marketing 80

Marketing 2018 2010 Social Media 80

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

2019 150

2019 Food and Beverage B2B Social Media 150

Attendease

FEBRUARY 7, 2022

It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 billion in 2018, having increased from $57.7 What is “experiential marketing” and why does it matter? billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Eventory

OCTOBER 23, 2018

When you think that about 44% of Millennials are more likely to trust experts’ opinions than a regular advertisement , it’s clear that to market this target you should base your actions on authenticity. A post shared by Red Bull (@redbull) on Oct 18, 2018 at 6:53am PDT. #2 Still, you need to rack your brain a little bit.

Marketing 94

Marketing Social Media Advertising 2018 94

GEVME

JUNE 25, 2018

Whether it’s a business event invitation or a party update email, your subject line should be catchy, relevant, and informative. To see how it works with different email formats, check out the study from Optinmonster, which collected the top 164 examples of email subjects that will work best in 2018. Conclusion.

Marketing 120

Marketing Events Advertising 2018 120

Showclix

SEPTEMBER 11, 2018

Attribution is important to every event marketer, but what’s the best way to go about quantifying the value of your online marketing efforts? Our marketing experts highly suggest using Google Analytics’ robust UTM (Urchin Tracking Module) parameters for all your online marketing campaigns! What are UTM parameters?

Social Media 53

Social Media Advertising Marketing 2018 53

Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

Marketing 48

Marketing 2018 2010 Social Media 48

Eventory

FEBRUARY 12, 2019

In times of customers immunized to traditional advertising methods brands look for new ways to catch people’s attention. When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Events – the new way to promote the brand . How did it go?

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Bizzabo

JULY 3, 2018

This is called list-based retargeting or CRM retargeting , which is particularly useful for event organizers who can utilize the lists of attendees from past events, as many event planners use a CRM platform to manage their contacts. Examples of Event Retargeting Ads 1) Facebook Newsfeed Ad. 3) Email Retargeting.

Advertising 50

Advertising Ecommerce Social Media Events 50

Eventory

MARCH 13, 2018

Reading Time: 8 minutes Every single day we are being surrounded by million kinds of advertisement. Whenever we do it on purpose or not, this became a new challenge for marketing and advertising departments. With the development of Google, Yahoo and mobile phones marketers gained more and more possibilities.

Advertising 112

Advertising Marketing Social Media Event Marketing 112

Hubilo Blog

DECEMBER 3, 2018

That’s why we have come up with a few guidelines to ace the game of event marketing. A persistent issue in case of event marketing is the use of Facebook to promote on-site activities. Don’t overthink it: Use keywords associated with your event. You can go for banner advertising on blogs or sponsored posts.

Social Media 93

Social Media Speakers Advertising Marketing 93

Endless Events

FEBRUARY 2, 2018

Here are a couple more tools to reduce your event stress: our helpful event planning checklist and our handy event production guide. Stats All Event Professionals Should Know This 2018. Did you know that 77% of marketers say experiential marketing is already a key component in their advertising strategy?

Social Media 54

Social Media 2018 Travel Marketing 54

Eventmobi

SEPTEMBER 12, 2018

Now, with the popularity of event apps and their vast array of functionality, the new problem event marketers and planners have to worry about is synchronizing attendee data and event information across multiple event software tools, each built by a different vendor. . Advertisement.

Event Management 150

Event Management Management Event Apps Negotiating 150

Eventmobi

SEPTEMBER 12, 2018

Now, with the popularity of event apps and their vast array of functionality, the new problem event marketers and planners have to worry about is synchronizing attendee data and event information across multiple event software tools, each built by a different vendor. . Advertisement.

Event Management 150

Event Management Management Event Apps Negotiating 150

Cvent: Event Marketing

APRIL 8, 2019

In 2018, the Events team at Paragon Events took over the newly rebranded Global Tourism Summit from a previous organization. “When we took over, they were using multi-products on a different platform,” explains Manager of Meetings and Events Katherine Stokoe. This year it went up to about 85%,” notes Katherine. “We

Tourism 59

Tourism Advertising Sponsorships Technology 59

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. When it comes down to it, advertisements and social media strategy simply aren’t enough in today’s evolving world of marketing.

Marketing 60

Marketing Social Media Retail Advertising 60

Hubilo Blog

FEBRUARY 14, 2019

With apps being designed for all the events, conferences, business meetings, and exhibitions; attendees tend to initiate communication through the features of the event apps. The priority of attendees attending corporate events in 2018 is networking (82%), learning (71%) and entertainment (38%).

Event Technology 74

Event Technology Technology Social Media Event Apps 74

EventMB

MAY 22, 2022

A post shared by Exhibit Studios (@exhibitstudios) on Mar 2, 2018 at 3:34pm PST. Cape Wine Expo 2018 in South Africa created pre-manufactured stands made from Xanita, a material that is both recyclable and made from recycled cardboard. At CES 2018 Google had a huge presence showcasing their products and cool tech.

Trade Shows 167

Trade Shows 2022 2017 2018 167

Eventbase

DECEMBER 4, 2019

billion in 2018 and that figure is expected to grow by more than 30 percent in the next five years. Using event gamification helps make events more personalized, immersive, and memorable. It’s a win for attendees who have a better time and for event managers overseeing events that go from strength to strength.

Sponsorships 52

Sponsorships Advertising 2018 Technology 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Bizzabo

FEBRUARY 11, 2019

You can also watch the 2019 Event Trends video for the full discussion. Aleksandra Panyukhina, Head of Event Marketing, SEMrush. Aleksandra manages everything from budgeting to reporting for SEMrush’s event marketing strategy. She managed over 35 events across five continents in 2018. ELIJAH: Yes.

2019 48

2019 Technology Advertising B2C 48

Eventsforce

JULY 9, 2019

Read: The Event Planner’s Guide to GDPR Compliance. Since May last year, we have seen three approaches to the GDPR and updated Data Protection Act 2018. Most worryingly, only 12% of respondents said that they had stopped buying lists of data post May 2018. GDPR Q&A with Hellen Beveridge, Privacy Lead, Data Oversight.

Meetings 76

Meetings 2018 Advertising Contracts 76

Eventory

SEPTEMBER 13, 2018

A post shared by PKO Bank Polski (@pkobp) on Aug 30, 2018 at 3:38am PDT. #2 This point applies not only to promotion of the event itself but also to your Employer Branding activities during it. How hosting a charity event helps in creating a bond ? cel, na który nasza Fundacja przeznaczy #10tys z?otych nia #badzcieznami.

Events 151

Events Advertising Venues Education 151

Endless Events

FEBRUARY 21, 2018

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 85

Marketing Event Marketing Apparel Events 85

Expo Logic

DECEMBER 27, 2019

Be sure you request promotional material from your speaker — including headshots, video clips and a short biography — as soon as possible so you can use the content in your advertising and event marketing campaigns. During the Event. Make sure you have a plan for communicating with your speaker during the event.

Speakers 36

Speakers Social Media Advertising Conference 36

PCMA Convene

MARCH 25, 2019

And if they’re writing scripts, we don’t necessarily know whether it was because of our conference or another conference or direct-to-consumer advertising.”. At the 2018 conference, Competitive Edge also selected three exhibitors for a new, best-of-show award. For smaller exhibitors, ATS added four “guru bars” to its 2018 conference.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89