Special Events

JANUARY 11, 2022

When you recognize that Pinterest is not an “alternative” to any social media site but rather a one-of-a-kind marketing entity, you can adjust your strategy to take advantage of the 40+ million people planning their wedding on Pinterest (The Knot, 2016).

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Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. A Look Back at My 2016 Predictions. How does this list stack up to the list of event planning industry trends I originally put together back in March 2016?

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2019 Event Planning 2016 2018 375

BizBash

OCTOBER 17, 2016

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Social Media 2016 Marketing Meetings 80

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Sent: 9/8/2016. Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on social media. To: InfluentialEventProf@InfluentialEventProfDomain.com.

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Marketing Social Media Site Selections 2014 120

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. November 11, 2016.

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Conference Event Marketing Marketing Social Media 100

PCMA Convene

SEPTEMBER 29, 2016

Zumba Instructor Convention 2016 July 28–31, 2016 Orange County Convention Center and Hyatt Regency Orlando. We had tons of traction on social [media] and excitement at the event.”. INITIATIVES  Another goal for Perlman’s team was to celebrate a big anniversary: the Zumba Instruc tor Network (ZIN) turned 10 in 2016.

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2016 Social Media Marketing Events 40

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting. Anticipation.

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Event Marketing Marketing Social Media Trade Shows 83

SmartMeetings

DECEMBER 28, 2016

It’s fitting, then, that the top Vegas property on the list is the one that markets itself to the younger party crowd. A photo posted by The Cosmopolitan of Las Vegas (@cosmopolitan_lv) on Sep 20, 2016 at 4:33pm PDT. A photo posted by ZAIN زين (@i_zainahmed) on Dec 23, 2016 at 12:19am PST. Vegas sunsets are our favorite color.

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2016 Hotels Social Media 2014 44

Connect Your Meetings

JUNE 25, 2018

On July 4, 2016, Baton Rouge, like most American cites, celebrated Independence Day with cold beer, hot dogs and fireworks. As a result, VBR’s visitor inquiries jumped nine percent in 2017 over 2016’s total, while its website hits rose by a third from the previous year.

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Marketing Tourism 2016 Social Media 75

SmartMeetings

DECEMBER 29, 2016

During MPI’s 2016 World Education Congress, industry experts discussed the future of meetings and events, offering up several trends for the near and far future. Dan Berger, CEO of Social Tables, shared 20 predictions based on technology, the economy and the evolution of live events. The Evolving Role of Speakers.

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2016 Meetings Social Media Hotels 58

Event Industry News

JUNE 1, 2021

Familiar with the ETL brand, Tag Digital has worked with UK & Europe show since 2016, this partnership will see Tag manage the retargeting and social media campaigns for the inaugural Event Tech Live US & Canada.

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Event Tech Tech Social Media 2016 70

PCMA Convene

MARCH 1, 2019

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. The economic verdict in Davos, according to Bloomberg ? 30 — is that the U.S.

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Marketing Meetings 2007 2017 102

Nunify

FEBRUARY 28, 2024

Global Wedding Market Size Growth Is Expected To Reach $219.8 Billion In 2024 The market size of the wedding industry has increased quickly in recent years, and this expansion is predicted to continue in the next few years. It is better for wedding planners to optimize their website or social media handle and increase online presence.

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SmartMeetings

SEPTEMBER 22, 2016

Coming off of two wins for Best eNewsletter and Best Trade Publication (for our October 2015 issue) at the Western Publishers Association’s 2016 Maggie Awards in June, Smart Meetings has racked up two more trophies at the 2016 Digital Nichee Awards, which were announced during the Niche Digital Conference 2016, held Sept.

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2016 2015 Meetings Social Media 40

Event Marketer

MAY 19, 2023

cities, supported by a dedicated social media strategy and cause marketing efforts. In 2019, we sat down with Oscar Mayer’s senior experiential marketing manager and two Hotdoggers to get the inside scoop on how the Wienermobile fleet has been used as a big, juicy awareness play and what mobile tours typically entail.

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2011 Social Media 2016 Hotels 64

Hubilo Blog

MARCH 7, 2020

Helen’s marketing and events career span of over 20 years. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry social media influencer. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy.

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Trade Shows Social Media Consulting B2B 119

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms ! Gamification Ideas.

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Social Media Events Trade Shows 2016 127

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Photo credit: Poupay Jutharat Featured photo: Courtesy of Ricola The post The Brief: Karaoke Gondolas and AI Experience Centers appeared first on Event Marketer. 17 through Feb.

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Food and Beverage 2024 Social Media 2016 113

Guidebook

DECEMBER 9, 2015

App use is evolving, and to get the most out of yours you will need to change the way you think about marketing, how your attendees interact, what you can learn from the data, and much more. Shared photos, social media, live RSS feeds and other features may also require a solid (and sometimes expensive) wifi connection.

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Event Apps 2016 Social Media Education 92

Eventmobi

JUNE 20, 2019

On the other hand, the return on technology sponsorships, which can include interactive digital signage, mobile applications, games, social media activations, and other digital platforms, is highly measurable. Social Photo Booths. Sponsors post guest photos on social media sites. Twitter Vending Machines.

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Sponsorships Technology Social Media Event Apps 150

Event Farm

OCTOBER 10, 2016

At our series of small, educational events that we'll be hosting throughout the month, attendees will hear from experts about the future of event and experiential marketing, and will have the opportunity to network with industry peers. Jen Reddy, VP Marketing at IdeaPaint. Rebecca Linder, CEO and founder, Linder Global Events.

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2016 B2B Social Media Marketing 100

PCMA Convene

DECEMBER 2, 2019

Nicolaidis reached out to international associations, events, and publications to develop partnerships and promote the IDP among key influencers in top markets. As a result of the program, IBIE 2019 attracted 23 delegations compared to 13 at its last event in 2016. Sweetened Experience. Learn more about IBIE 2019 at ibie2019.com.

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Marketing Retail 2007 2019 52

Planner WIre

NOVEMBER 5, 2022

There is also talk that Vine, which was discontinued in 2016, may come back and be integrated in to the Twitter app. The question we look at is, how will this affect event industry marketing? There are plans for layoffs, changes to the verification blue tick pricing and a proposal to allow the return of banned users.

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Marketing 2016 Advertising Conference 36

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

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Social Media Speakers B2C Event Marketing 117

Prestige Events Magazine

MAY 21, 2021

Being appointed Executive Director to the consortium in 2018, Jennings has worked with a dedicated team of professionals to deliver sales, marketing, social media, training and membership services to Venues of Excellence, also managing the Venue Find Team who work with clients to place business within member venues and UK venues.

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Hospitality Venues Financial 2021 98

Endless Events

FEBRUARY 22, 2019

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. having 50% more social media impressions than your previous event). What is gamification for events?

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Social Media Event Apps Events Speakers 124

Meeting Application

JANUARY 26, 2017

Email marketing might be your best friend in completing this task. Here are 10 tips on email marketing for events: Create a targeted email list. Ask them to support you and spread the news via social media or email. Your recipient has to realize a networking, knowledge sharing or marketing advantage.

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Marketing Social Media 2016 Conference 60

Event Industry News

OCTOBER 22, 2019

programme/agenda, networking, interactive floor plan, audience engagement, gamification Digital Marketing: ? website and SEO, video animation, social media, e-shots. Last year, at the Event Technology Awards, we won silver for the “People’s Choice Award – Favourite Event Technology Supplier” (and bronze in 2017 and 2016).

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Event Tech Tech Social Media 2016 66

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Marketing Event Marketing Apparel Events 85

Capterra Event Management

AUGUST 8, 2017

Each year the event market changes, sometimes for good and other times not so good. Social media is the most effective way to spread the word about an in-person event (Source: Marketing Charts ). As of June of 2016, the event ticket sales market had seen a 4.8% in June 2016 to $129.12 in June 2017.

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2017 Event Management Management Social Media 74

Event Marketer

DECEMBER 18, 2023

Simone White, SVP-AfroTech and Live Events Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., left) Event Marketer: You just hosted AfroTech Conference last month. A lot of times, it’s a kind of homecoming for the tech folks.”

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2024 Tech 2023 Conference 105

Quickmobile

JANUARY 4, 2018

This post was originally posted on October 26, 2016. You can also spread this content via social media channels, or other promotion methods as suits your event marketing plan. It has been edited for updates and accuracy. The show floor is no longer the only place where attendees can and should be inspired to engage.

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Event Apps Social Media Speakers 2016 168

Event Marketer

MARCH 27, 2023

What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. We want to make sure we’re creating platforms to engage members.

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Sports Sponsorships Retail Hotels 74

Meeting Application

JANUARY 26, 2017

Email marketing might be your best friend in completing this task. Here are 10 tips on email marketing for events: Create a targeted email list. Ask them to support you and spread the news via social media or email. Your recipient has to realize a networking, knowledge sharing or marketing advantage.

Marketing 48

Marketing Social Media 2016 Conference 48

Endless Events

APRIL 1, 2022

For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines. Do some market research. Check out some great co-branding partnership examples. . Who has sponsored events similar to yours?

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Sponsorships Financial Airlines Social Media 118

Event Industry News

MAY 20, 2021

Being appointed Executive Director to the consortium in 2018, Jennings has worked with a dedicated team of professionals to deliver sales, marketing, social media, training and membership services to Venues of Excellence, also managing the Venue Find Team who work with clients to place business within member venues and UK venues.

Hospitality 67

Hospitality Venues Financial 2021 67

EventBank Insights

SEPTEMBER 4, 2017

By December 2016, the network had over 1,300 young professionals and 1,000 women attending events throughout the year. Lily Rogers, Co-Chair of the Healthy Living Series In the beginning of 2016, we established the Leadership Council and each member was assigned as a co-chair to one event series that would run throughout the whole year.

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2016 Social Media 2015 Technology 60