Event Industry News

JUNE 1, 2021

Familiar with the ETL brand, Tag Digital has worked with UK & Europe show since 2016, this partnership will see Tag manage the retargeting and social media campaigns for the inaugural Event Tech Live US & Canada.

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SmartMeetings

DECEMBER 29, 2016

20 Event Industry Trends Shaping the Meetings Landscape. During MPI’s 2016 World Education Congress, industry experts discussed the future of meetings and events, offering up several trends for the near and far future. Social media, content creation and event marketing are weaving their way into the speaker role.

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Event Marketer

MAY 19, 2023

cities, supported by a dedicated social media strategy and cause marketing efforts. In 2019, we sat down with Oscar Mayer’s senior experiential marketing manager and two Hotdoggers to get the inside scoop on how the Wienermobile fleet has been used as a big, juicy awareness play and what mobile tours typically entail.

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2011 Social Media 2016 Hotels 68

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

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Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event. The New York City Galaxy Experience Space will be open Jan. 17 through Feb.

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Food and Beverage 2024 Social Media 2016 117

Hubilo Blog

MARCH 7, 2020

Helen’s marketing and events career span of over 20 years. She is passionate about events and values the power of live events and cares about how event makers create and deliver. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy.

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Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.

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Social Media Events Trade Shows 2016 127

Event Farm

OCTOBER 10, 2016

Tomorrow we’re kicking off our Tour D’States roadshow on the east coast, hosting our first event on our home turf in Washington, DC, before we head to NYC and Boston. Interested in learning more about the speakers and panelists who will be at the Tour D’States event this week in your city? Jen Reddy, VP Marketing at IdeaPaint.

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Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. The media company, under Blavity Inc., Simone White, SVP-AfroTech and Live Events at Blavity Inc.

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Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook. I’m glad you asked.

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Quickmobile

JANUARY 4, 2018

This post was originally posted on October 26, 2016. And that means opening up your event to include participation during, post, and pre-event. You can also spread this content via social media channels, or other promotion methods as suits your event marketing plan.

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Event Apps Social Media Speakers 2016 168

Event Marketer

MARCH 27, 2023

What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. We want to make sure we’re creating platforms to engage members.

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Sports Sponsorships Retail Hotels 78

Capterra Event Management

AUGUST 8, 2017

Event managers are confronted with the same reality when making decisions for their future events. Each year the event market changes, sometimes for good and other times not so good. Flight and hotel prices fluctuate, new event technologies spring onto the scene, and other technologies get updated or become obsolete.

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2017 Event Management Management Social Media 74

Endless Events

FEBRUARY 22, 2019

What is gamification for events? To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. having 50% more social media impressions than your previous event).

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Social Tables

JANUARY 2, 2019

Make the City Part of the Event. To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Here’s a simple example from Emma.

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Bizzabo

NOVEMBER 25, 2019

Event planners and professionals are turning to podcasts to keep a pulse on thought leadership, event technology, and best practices. After all, it takes a lot less effort to listen to a podcast than it does to scroll through a newsfeed or event watch a video. The Best Event Planning Podcasts. Turn Of Events.

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Capterra Event Management

NOVEMBER 29, 2016

Whether you fit the description of the busy event planner or you are looking for event industry news on your downtime, these are the eight event professional podcasts you should be listening to. PlannersPod goes all in on every event industry related, from planning and marketing tips, to hiring talent for your event.

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2016 Event Tech Social Media Tech 40

PCMA Convene

JANUARY 5, 2019

According to the most recent IACC “Meeting Room of the Future” report, 90 percent of event planners say their job requires more “experience creation” than it did two to five years ago. And one way to create experiences is event technology.

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Event Farm

MAY 24, 2017

This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. The custom-created photos will likely be shared all over social media and serve as memory merchandise from the event.

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Event Tech Tech Healthcare Technology 153

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Plan Your Meetings

NOVEMBER 30, 2016

Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Viral Video.

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Marketing Entertainment 2013 Social Media 28

Nunify

DECEMBER 10, 2022

A sponsor can be a brand, non-profit, agency, or individuals such as social media influencers. Event sponsorship is a win-win strategy for both parties; the organizer gets financial or some other kind of support while the sponsor gets more visibility. One of the greatest examples is Coca cola’s sponsoring 2016 RioOlympics.

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Hubilo Blog

MAY 14, 2018

For a time it has been realized that tech is not just limited to social media presence and Microsoft office but it is a collection of innovative systematic ideas. Event Industry is not left behind in incorporating all the latest technoventions to increase the event ROI.

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Event Management Management Tech Social Media 83

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. She has been instrumental in the exponential growth that we’ve experienced since beginning in 2016. 17 years on, Kemosabe still run all of their European marketing. Case Study: Nippon Airways.

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Airlines Social Media Retail Automotive 61

Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

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Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

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Speakers Healthcare Consulting Financial 98

Endless Events

JUNE 28, 2018

Before we talk about the importance of having a purpose for your event party and the overall theme of your event, we want to focus on why these additional events and parties matter for your brand. It all rolls down to marketing and building brand awareness. Ideas for Your Next Conference Events.

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Conference Entertainment Social Media Marketing 81

Bizzabo

AUGUST 16, 2019

Cisco is also a leader in the events space. The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. In this article, we'll look at 12 of them and analyze the corporate event management tactics that make them so successful. The event's content is totally up to you.

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Social Media Telecommunications Technology 2019 48

Capterra Event Management

JANUARY 17, 2017

Take event technology trends from 2016. We’ve seen virtual reality, wearable technology, the use of event management software , and live streaming on the rise. Looking forward to 2017, we’ve distilled which event technology trends event marketers should actually care about. Virtual Reality/Augmented Reality.

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2017 Event Technology Technology Social Media 40

PCMA Convene

NOVEMBER 30, 2016

We’ve been increasing our social-media presence over the past few years,” Wulfekuhle said. He partnered with CNTV for a new initiative, selecting three young attendees to attach GoPro cameras to their chests and walk the show floor at IWF 2016, with CNTV sending the footage directly to IWF’s Facebook page. “It With more than 1.7

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2016 2014 Trade Shows Social Media 40

PCMA Convene

NOVEMBER 30, 2016

We’ve been increasing our social-media presence over the past few years,” Wulfekuhle said. He partnered with CNTV for a new initiative, selecting three young attendees to attach GoPro cameras to their chests and walk the show floor at IWF 2016, with CNTV sending the footage directly to IWF’s Facebook page. “It With more than 1.7

2016 40

2016 2014 Trade Shows Social Media 40

Floktu

FEBRUARY 25, 2019

On the bright side, it’s never too late to learn the ropes of social media, and the features these platforms offer are improving all the time. In 2016, Instagram added the Stories feature which allows users to post a series of slides and 15-second videos which remain on their profile for 24 hours. Create Your Free Event Now.

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Eventbrite UK

SEPTEMBER 20, 2019

In the Netflix documentary, Billy called it “the best coordinated social influencer campaign ever” And he wasn’t wrong. In December 2016, Fyre Festival […]. The post The Fall Out After Fyre – Can Influencers Still Have influence? appeared first on Eventbrite UK.

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2016 Social Media Entertainment Event Marketing 60

Capterra Event Management

JULY 19, 2016

Update: 7/19/2016: This piece has been updated to reflect comments and new software options since the article first went live. You’re an event planner. Your clients, your staff, your friends looking for favors – they all turn to you for help pulling off a fantastic event that everyone will be talking about for years to come.

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Trade Shows Consulting Social Media 2007 40

Bizzabo

SEPTEMBER 5, 2019

In the event marketing world, promos and discount codes work in the same way. They break down barriers to a potential sale, build momentum, and ultimately drive registrations for events. From the event organizer’s perspective, creative promotions are essential for driving registrations. Social Media Promotion Campaigns.

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Speakers B2B Social Media 2019 65

Nuila Events LLC

MARCH 30, 2016

Well, here we are, careening through early 2016 and so many of you have fresh new budgets for the year, our phones have stayed busy answering questions about how we can help you handle just about any event you can think of. Funny thing, Nuila Events, LLC really does do it all! bucketofhopemsia.com. Hello friends! Sound silly?

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Negotiating Social Media 2016 Sponsorships 40

MeetingPool

APRIL 5, 2017

In fact, according to the 2016 Ericsson Mobility Report, video will account for 70% of all mobile traffic by 2021. It’s probably a pretty big understatement to say that online video consumption has grown by leaps and bounds over the past decade and it’s definitely no surprise that there’s no sign of it slowing down.

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