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8 Lessons 2016 Taught Us About Meeting Planning

SmartMeetings

Brexit will, eventually, have a substantial impact on European travel, but that’s not to say it will halt meetings there. In fact, London is more equipped than ever to handle high-tech meetings, marketing itself as the Silicon Valley of Europe. percent increase over the same time last year.

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Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. You should too!

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Convene’s 27th Annual Meetings Market Survey

PCMA Convene

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. and those that travel to international markets. Here are some highlights of the results: Size of 2017 convention/meeting budget vs. 2016 convention/meeting budget — -1 percent compared to +1.7

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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Sent: 9/8/2016. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

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Corbin's November/December 2016 TechTalk Newsletter - Layton

Corbin Ball

Corbin's November/December 2016 TechTalk Newsletter. Prime the pump with some easy-to-adopt marketing strategies before you get there. 18 LINKS FOR MEETINGS, BUSINESS AND FUN. Or helpful business or meeting planning links? 6 Meeting Industry-Related Sites: ebook from Julius Solaris: The Future of Event Marketing.

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Top 7 Event Tech Stories of 2016

SmartMeetings

2016 was a great year for innovation and advancement in meetings technology. Mobile apps for events are more powerful than ever, event management software does more than you can imagine, and new tools and gadgets for planners are entering the market each day. 7 Must-Have Apps for Meeting Planners.

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Smart Meetings Wins Big at 2016 Digital Nichee Awards

SmartMeetings

Coming off of two wins for Best eNewsletter and Best Trade Publication (for our October 2015 issue) at the Western Publishers Association’s 2016 Maggie Awards in June, Smart Meetings has racked up two more trophies at the 2016 Digital Nichee Awards, which were announced during the Niche Digital Conference 2016, held Sept.

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