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Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

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2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.

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Which meeting design books should I buy?

Conferences that Work

In 2013, Eric de Groot and Mike van de Vijver published this unique, extraordinary, and important book on meeting design. Conferences That Work: Creating Events That People Love ( ebook , paperback , or both ). In Conferences That Work I lay out four key assumptions that lurk behind the traditional meeting format.

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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

Rachel in her wide career of journalism and events has mastered Trade Shows. Helen’s marketing and events career span of over 20 years. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. She is currently the EVP of business development at the Tarsus Group.

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

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Event lead management company Akkroo acquired by Integrate

Event Industry News

Akkroo, market leaders in the emerging B2B event lead capture space, today announced that it has been acquired by US-based Integrate , the global leaders in B2B demand orchestration, in a deal worth $34 million USD. . Accounting for the largest area of B2B marketing spend at 18% , face-to-face events have become the No.

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Job opportunity: Vice President Business Development – North America Open to candidates globally.

Event Industry News

Konduko is seeking several experienced, senior sales professionals with extensive experience of the event sector to join our global sales team and aggressively expand our market share within the North American market. Established in 2013, Konduko is a global event technology supplier headquartered in Biel, Switzerland.