Your Trade Show Attendees: What Do They Really, Really Want?
Velvet Chainsaw
JUNE 28, 2016
A key takeaway from Part One of CEIR Attendee Retention Insights study, is the schism between what show organizers think is motivating their attendees, versus what the attendee says he or she really, really wants. Event organizers take heed: It appears that your tech exhibitors continue to be important to your show floor mix.
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