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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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Agenda Unveiled: The 2024 Experiential Marketing Summit in Las Vegas

Event Marketer

Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.

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Hybrid Events: One Event, Two Experiences

TicketBud

Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts. But more recently, the format has expanded to include seminars, trade shows, career fairs, conferences, and more.

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Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

Event Marketer

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.

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22 Reasons to Love the 2024 Experiential Marketing Summit

Event Marketer

This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.

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Mandalay Bay announces $100M remodel of 2.1 million-square-foot convention center

Event Industry News

Recognized as one of the country’s preeminent meeting and trade show destinations, Mandalay Bay Resort & Casino unveiled details today around the $100 million remodel of its 2.1 million-square-foot convention center.

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ExhibitDay

Event Industry News

ExhibitDay is a free Trade Show Project Management and Collaboration tool for Event Managers and Trade Show Teams. ExhibitDay lets you track and manage your trade shows, exhibit booths, travel reservations, sponsorships, shipments, schedules, tasks, and budgets — all in one place. Brand Events.