Attendease

DECEMBER 27, 2023

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide. Because of the pandemic, events had to become more virtual.

2024 370

2024 Event Planning Social Media 2023 370

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Align messaging across all channels for consistency in your pharma marketing strategy.

Social Media 130

Social Media Event Apps Education Technology 130

Attendease

FEBRUARY 13, 2020

Whether you have a physical product or an online one, you want to make sure you create enough buzz to generate interest and increase your sales. But you don't need to be Apple to rip the benefits of product launch events. Product launch event types to consider. Product launch event types to consider.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Eventmobi

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Social Media 195

Social Media Event Apps Management Marketing 195

Expo Pass

JANUARY 9, 2024

From AR to AI, it’s a whole new world for event planners. You’ll be familiar with some players, like Generative AI and virtual reality, but other strategies might be new. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Social media has created more than selfies.

2024 136

2024 Event Marketing Marketing Social Media 136

Attendease

AUGUST 15, 2023

In this blog, we’ll explore the power of webinars and how you can incorporate them into your events strategy! Are you seeking to educate your audience and drive sign-ups to your product or service? Even with the best equipment, it’s always important to test your tech before the event day to avoid issues!

Tech 364

Tech Education Social Media Management 364

GEVME

APRIL 6, 2022

Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events.

Social Media 296

Social Media 2022 Technology Events 296

Attendease

AUGUST 30, 2022

Corporate Social Responsibility (CSR) includes business-driven charitable activities that associate your brand with beloved nonprofits changing the world while getting your name out in the community! If you’ve never worked with the nonprofit sector and are not sure what type of events to host, don’t worry. What is CSR?

Events 370

Events Education Sponsorships Government 370

Eventmobi

JULY 26, 2023

From events to perks to special resources, here are 15 unique member appreciation ideas to show gratitude and drive meaningful results for your organization. Showing member appreciation isn’t just an act of kindness—it’s also a business strategy. Why Does Member Appreciation Matter?

Social Media 195

Social Media Education Advertising 2022 195

Planning Pod

APRIL 12, 2023

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Follow for endless inspiration for your upcoming events.

Social Media 147

Social Media Education Event Planning Event Marketing 147

Attendease

FEBRUARY 20, 2024

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Consider asking questions like: What is the primary purpose of this event? Educational?

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Attendease

FEBRUARY 28, 2022

The importance of a great product launch cannot be overstated. Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. In today’s e-commerce driven environment, reviews are valuable social currency. Momentum is everything! Plan Early.

Social Media 195

Social Media Retail Automotive 2021 195

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Velvet Chainsaw

AUGUST 3, 2022

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events. that bundles the post-event experience.

Conference 195

Conference 2022 2019 Marketing 195

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. How can event organizers utilize technology to enhance promotions? “As

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

The Castle Group

MARCH 28, 2024

In short, they need a PR strategy as compelling as the products they’re bringing to market. Events, both celebratory and policy-oriented: There’s no substitute for person-to-person interaction in building buzz among stakeholders. It’s also an effective platform for executives to exhibit thought leadership.

Social Media 52

Social Media Government Technology Marketing 52

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Healthcare 246

Healthcare 2002 Education Consulting 246

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Event Farm

JANUARY 5, 2023

A new year is here and event planners everywhere are looking ahead to the future of the event industry. Here are the top trends that I’m predicting will shape the future of 2023 event experiences. 1) Experience-First Events. 1) Experience-First Events. Where possible, pick sustainable products.

2023 234

2023 Banking Sustainability Social Media 234

StraussCA

MARCH 7, 2024

In these uncertain economic times, associations tasked with organizing events encounter significant hurdles. However, here are some practical strategies and three essential tips for building resilience and adaptability. By offering these as paid add-ons, associations can generate additional income even after the event has concluded.

Event Planning 52

Event Planning Social Media Financial Sponsorships 52

Event Marketer

DECEMBER 21, 2023

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. The result was a technology-infused, music-centric launch event that cranked up the volume on shareable content and product immersion.

Fashion 97

Fashion Banking Tech Technology 97

Social Tables

NOVEMBER 2, 2023

Event venue owners understand that pricing is one of the most critical factors to consider when it comes to attracting clients and increasing revenue. The big question, however, is how can event venue owners determine the perfect pricing structure to attract clients while ensuring profitability?

Corporate Events 78

Corporate Events Venues Hotels Food and Beverage 78

Smart Meetings

OCTOBER 6, 2023

Smart Meetings spoke with one of our 2022 Meeting Professionals of the Year , event psychology advisor Victoria Matey , to learn more about the role that behavioral health plays in the lives of busy meeting professionals and their attendees. On the contrary, quality social connection drastically improves people’s sense of well-being.

Meetings 98

Meetings Social Media Consulting 2022 98

Prestige Events Magazine

JANUARY 18, 2024

Diversity, Equity and Inclusion (DE&I) have become cornerstones of progressive workplaces in the events industry, and this exclusive project is set to transform the way organisations approach DE&I in the workplace, offering invaluable insights into employee engagement, retention, and productivity.

Consulting 102

Consulting Social Media Events Management 102

Smart Meetings

DECEMBER 21, 2023

Breaking down the company’s recent sustainability strategy International exhibition and convention center ExCel London is a carbon-neutral venue and an advocate for the path towards green meetings. soon to debut over 25,000 more—and hosting around 400 events and 4 million visitors per year, it is the largest event venue in London.

Sustainability 102

Sustainability Meetings 2030 2025 102

Management Events

APRIL 22, 2024

Management Events understands the importance of this tailored approach. Building a Value-Oriented Outreach Strategy When attempting to connect with C-level executives, it’s imperative to communicate the value you bring to the table. At Management Events, we recommend crafting a concise and compelling value proposition.

Social Media 40

Social Media Management Events 40

Event Marketer

MARCH 21, 2024

Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show. By the end of its run at South by, Shipt had bypassed its in-person and digital KPIs, and determined that at least 50 percent of its SXSW social content was user-generated. “We We tried to approach this nimbly,” Stadd says.

2024 94

2024 Marketing Technology Event Marketing 94

Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

2024 99

2024 Social Media 2022 Entertainment 99

Smart Meetings

NOVEMBER 2, 2023

Seeking calm via mindfulness strategies In today’s fast-paced corporate environment, stress and burnout are widely experienced yet rarely discussed. As a corporate meeting and event industry professional with over 25 years of experience, I have witnessed first-hand the negative impacts of work-related stress.

Meetings 98

Meetings Corporate Meetings Trade Shows Management 98

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

Event Marketing 59

Event Marketing Marketing Social Media Advertising 59

Planning Pod

JANUARY 2, 2024

Are you an event pro struggling to stay organized? It’s crucial to incorporate a strategy like brain dumping into your routine to organize your thoughts, complete projects on time, and keep your business moving forward. Brain Dumping is meant to be a 10-15 minute writing strategy for organizing your professional and personal life.

Social Media 128

Social Media Events Management Event Management 128

Social Tables

OCTOBER 20, 2022

But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike.

Advertising 158

Advertising Social Media Marketing Speakers 158

Event Marketer

OCTOBER 10, 2022

8, the brand hosted a press launch, followed by an evening influencer event produced in partnership with NYFW that served as the annual show’s official kickoff soiree. More Audiovisual Strategies: Audio-centric Activations: Five Strategies Worth a Listen. Following the tunnel was the product reveal moment.

Fashion 98

Fashion Social Media Technology Event Marketing 98

Event Marketer

MARCH 18, 2024

To celebrate an exclusive partnership with the resort as its official 2024 SPF Partner, Kiehl’s popped up a two-day activation designed to get its skincare products into the hands of adventure-seekers by blending “extreme sports and extreme skincare innovation.” Consumers could drop by for product sampling and education.

2024 88

2024 Apparel Insurance Retail 88

Prestige Events Magazine

MARCH 1, 2024

Live events and experiential experts TRO have partnered with sustainability consultancy, The Bulb, to help create a comprehensive sustainability strategy across the agency. The Bulb will work with TRO to assess and improve the environmental and social impacts of its daily operations.

Sustainability 52

Sustainability 2013 Consulting 2022 52