Event Marketer

OCTOBER 31, 2022

Wyman’s recruited two former Hotdoggers to serve as brand ambassadors this year. Every event campaign yields lessons learned, something frozen fruit brand Wyman’s, which just wrapped its second-ever mobile tour, can attest to. Five Ways to Nurture a Dedicated Brand Community. Read about it here.). Take baby steps.

Retail 92

Retail Education Marketing Sports 92

Event Marketer

AUGUST 2, 2021

ounce sample of Wyman’s Just Fruit Cups product. Maine-based frozen fruit brand Wyman’s is on a mission to change that with help from two alumni of the Oscar Mayer Hotdogger and Planters PeaNutter brand ambassador programs. says Colleen Craig, former Hotdogger and current brand manager at Wyman’s. “We

Marketing 133

Marketing Sustainability Education Travel 133

Event Marketer

JUNE 15, 2021

F&B brands offer next-level ambassador gigs to superfans, nature photographers—and canines. The everyday brand ambassador plays an important role in connecting brands with audiences, from educating them on a company’s products and services to delivering samples. MILLER HIGH LIFE.

Social Media 139

Social Media Healthcare Education Marketing 139

Event Marketer

AUGUST 21, 2023

“A festival like Bonnaroo that’s so iconic and features such a great lineup is great synergy for where we see our brand. Festivals really are the ultimate dehydration occasion, and they capture all of the brand’s usage occasions.” Brittany Shaw, Senior Brand Director, Liquid I.V. distributed 47,000 samples.

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2023 Banking Education Travel 78

Event Marketer

AUGUST 1, 2022

In a departure from the standard food truck, cart or kitchen, JUST Egg is dropping a colorful, neon “sampling lab” on music festival grounds across the country, inviting hungry artists and attendees to experience a culinary escape with its plant-based egg product. The summer sampling program debuted at Broccoli City in Washington, D.C.,

Hospitality 98

Hospitality 2022 Marketing Event Marketing 98

Event Marketer

DECEMBER 21, 2023

Luxury Event Strategies You Might Like: How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing The event’s first night was invite-only with press, celebrities, influencers and brand ambassadors flooding the Lab-Grown Diamond District.

Automotive 123

Automotive Fashion Marketing Event Marketing 123

Event Marketer

DECEMBER 11, 2023

Sleek mobile tours and sampling pop-ups are on fire. It’s making sure that everybody sees themselves in beauty and that it is not a velvet-rope environment where it’s being dictated to the people by the brands,” says Michael Barclay II, evp-experiential at Essence Ventures, which owns Beautycon.

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2023 Financial Marketing Events 99

Event Marketer

SEPTEMBER 18, 2023

First and foremost, with all of her experience and what she’s been through in her career and after, she brings a lot of authenticity to the brand, and she’s a great way for us to engage with our target audience.” More Floating Activations: The Secret Sauce for These CPG Brands? She’s been a great partner for evian.

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2024 Sustainability Education Marketing 105

Event Marketer

MARCH 13, 2023

The brand activated a multisensory pop-up, Feb. Sipping a hot cup of tea is commonly seen as a mindful practice and mental wellness boost, and that’s exactly what Tetley leaned into when it came to crafting its new product line. From there, visitors could explore the Instagrammable pop-up on their own and, of course, sample the teas.

Education 80

Education Marketing Event Marketing Management 80

Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. It could be the catalyst for an imaginative activation where the climate inspires deep engagement with your product. Serve (Branded) Warm Snacks.

Apparel 134

Apparel Education Transportation 2017 134

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. So, strap on your seatbelt. What a difference a year can make.

Education 119

Education Marketing Retail Social Media 119

Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13.

Retail 100

Retail Social Media Marketing Education 100

Event Marketer

JUNE 14, 2021

Aimed at meat eaters, the sampling activation is available as a walk-up or drive-up experience. As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands.

Food and Beverage 95

Food and Beverage Retail Social Media Marketing 95

Event Marketer

SEPTEMBER 5, 2023

Denise Vitola, VP-Brand Integration P.R., The pharmaceutical brand invited consumers to race alongside NASCAR driver Frankie Muniz, the former actor who starred on “Malcolm in the Middle,” as part of the one-day-only springtime Claritin Clear 500 event. “We “These kinds of experiential events create quite a lot of buzz and stir.

Social Media 96

Social Media Hospitality Sports Marketing 96

Event Marketer

AUGUST 23, 2021

Earlecia Richelle, St-Germain’s national brand ambassador, created three signature cocktails for the pop-up—“Rose Spritz,” “The Ballerino” and the “The Fleurita”—with input from Kim and Whiteside. More Strategies for Spirits Brands: Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience.

Fashion 140

Fashion Event Marketing Marketing Events 140

Event Marketer

JULY 31, 2023

Brand partner Barclays dished out a frozen version of Wimbledon’s famous strawberries and cream treat. The Hill is a garden experience where fans watch the finals live on a big screen from the comfort of their picnic blanket on a patch of grass, noshing on summery-fresh strawberries and cream, a proper gin and tonic in hand.

Sponsorships 86

Sponsorships Sports Social Media Marketing 86

Event Marketer

NOVEMBER 1, 2021

The experience offered everything from samplings and mini beauty services to a build-your-own Glam Bag station. Featuring activations by more than 15 partnering brands, the experience offered samplings and mini beauty services to a build-your-own Glam Bag station with bags held in an oversized gumball machine.

Social Media 91

Social Media Fashion Contracts Events 91

Event Marketer

APRIL 17, 2023

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. For the dance party selection, GuacBot grooved, waving its arms around and leaning back and forth.

2023 74

2023 Food and Beverage Marketing Tech 74

Event Marketer

DECEMBER 14, 2021

Swag bags delivered to students while they waited in line included a range of partner samples. 18, the brand launched a mobile pop-up tour for collegiate crowds to revel in partner samplings and touchpoints that brought the show to life. HBO Max knows that perhaps no one appreciates free swag more than a college student.

Social Media 101

Social Media Transportation Sustainability Marketing 101

Event Marketer

JANUARY 9, 2023

Perhaps it was a nod to a psychedelic-inspired design renaissance on the horizon, or brands’ efforts to grip the attention of the quirky crowd that the affair (hosted last Nov. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. 29 to Dec. Ready to tackle 2023 in style?

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2023 Automotive Technology Travel 102

Event Marketer

OCTOBER 17, 2022

The layout of the Urban Cenote pop-up included a top floor with an open bar and a ground floor offering sampling and interactive experiences. Sean Yelle, senior category director-white spirits at Campari Group, says the brand aimed to create a space that consumers wouldn’t normally see in downtown Manhattan. For the U.S.

Social Media 87

Social Media Marketing Event Marketing Conference 87

Event Marketer

OCTOBER 18, 2021

YSL timed the launch of its NU collection of minimalist skincare products to Fashion Week with its sights set on courting Gen Z. The luxury beauty brand highlighted the new line with a consumer-centric activation that gave attendees their 15 minutes of fame (Industria Creative, New York City, handled).

Fashion 120

Fashion Consulting Event Marketing Marketing 120

Event Marketer

AUGUST 28, 2023

Sonic Drive-in’s brand purpose is to add a “little oasis to your daily routine,” and the fast-food chain lived up to its word at Bonnaroo with the Sonic Drive-in Range, a music-inspired mini golf course and sampling experience that served as a respite for weary festivalgoers. We didn’t require any of that.”

Food and Beverage 73

Food and Beverage 2023 Contracts Marketing 73

Event Marketer

DECEMBER 20, 2021

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.

Fashion 106

Fashion Social Media 2022 2020 106

Event Marketer

FEBRUARY 13, 2024

15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. Experiential was the play, and brands went big to engage the more than 330,000 visitors brought in by the Chiefs and 49ers rematch on Feb.

Food and Beverage 112

Food and Beverage Sports Hotels Apparel 112

Event Marketer

SEPTEMBER 27, 2021

Now, slip into some of your finest couture and join us for a tour of NYFW’s most buzzed-about brand experiences. The brand kicked things off with a two-day activation in Times Square. The house was also the setting for the brand’s shop-a-thon featuring more than 20 brands. The high-profile show, which ran Sept.

Fashion 108

Fashion Retail Sponsorships Consulting 108

Attendease

FEBRUARY 13, 2024

Event planning is no small feat, especially when it comes to corporate meetings and functions. A successful event requires thoughtful organization, creative vision, and seamless execution. But dreaming up unique, inspiring themes and event ideas takes time and imagination. Let’s dive in!

Event Ideas 195

Event Ideas Food and Beverage Events Speakers 195

Event Marketer

OCTOBER 11, 2021

When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. Create a Rallying Cry.

Social Media 108

Social Media Government Marketing Management 108

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. .

Marketing 167

Marketing Social Media Retail Advertising 167

Social Tables

JUNE 1, 2023

Send out a press release for your event Build awareness for your brand and event by drawing up an event press release. Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. A press release is a short news story that provides information about your event in document form.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Marketer

MAY 1, 2023

Throngs of creators and music fans—and the brands hoping to engage with them—flooded the festival grounds at the Empire Polo Club in Indio, CA, during both weekends of the 22 nd annual Coachella Valley Music and Arts Festival, April 14-16 and 21-23, effectively kicking off the summer festival season with a bang.

2023 84

2023 Transportation Food and Beverage Marketing 84

Event Marketer

DECEMBER 17, 2022

No epicenter where brands assemble. Indeed, to any other attendee set, the journey through the myriad art fairs and brand experiences found across Art Week (Nov. Indeed, to any other attendee set, the journey through the myriad art fairs and brand experiences found across Art Week (Nov. There’s no fan village. No sponsor zone.

Apparel 95

Apparel Transportation Sponsorships Events 95

Event Marketer

MARCH 23, 2022

From the art installations, to the touchless tech, to the entertainment to the oh so many opportunities to get a tattoo, here’s a breakdown of how top brands cowboyed up in ATX. SXSW 2018: Brand Experiences From Austin’s Flagship Event. ALLY FINANCIAL.

2022 127

2022 Entertainment Tech 2001 127

Event Marketer

AUGUST 5, 2022

Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential. A standout was Meta, sporting a (relatively) new name, and offering several immersive, metaverse-inspired activations, a vivid footprint and a fresh positioning as a fully experiential brand. “We’ve

2022 81

2022 Education Advertising Transportation 81

Eventtia

MAY 31, 2023

Your goal could be to increase brand awareness, promote a new product, drive sales, build customer loyalty, or any combination of these objectives. Your goal could be to increase brand awareness, promote a new product, drive sales, build customer loyalty, or any combination of these objectives.

Retail 62

Retail Social Media Event Technology Technology 62

Event Marketer

DECEMBER 20, 2021

While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just might spark inspiration for your 2022 events. Five Ways to Leverage the Cameo Platform to Personalize Engagement. Care for a plate of roast beast?

Airlines 135

Airlines Food and Beverage Apparel Wireless 135

Event Industry News

OCTOBER 19, 2018

Event industry expert and entrepreneur David Walley has acquired well regarded staffing agency Beautiful Minds Promotions, to operate alongside experiential and production agency, Mobile Promotions as part of a move to create an integrated event business for the European market.

Hospitality 68

Hospitality Management Marketing Events 68