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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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2019 40 Under 40: The In-Crowd

Connect Your Meetings

Washington, D.C. 33 • Director of Sales & Marketing. Washington, D.C. 36 • Director of Sales and Marketing. Washington, D.C. 36 • Vice President of Marketing & Strategic Alliances. 37 • Director of Convention and Trade Show. Ogechi Anyanwu. Arlington, Virginia.

2019 76
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The Forward Thinker: Jenn Heinhold

Connect Your Meetings

In her role for the B2B media company, Heinold manages the operations team responsible for the production and planning of more than 200 events in five different markets: aerospace, health care, energy, media and marketing. Washington Convention Center in Washington, D.C. I love the business of trade shows.

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How to reset your attendee acquisition amidst a crisis

Event Industry News

By Kimberly Hardcastle-Geddes, chief marketing strategist at mdg. The event strategists at mdg have been providing ongoing guidance to producers of trade shows, conferences, meetings and corporate events about how to approach the necessary shift in planning, marketing and communications. Here are a few highlights.

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Artists of Assembly: 2017 40 Under 40

Connect Your Meetings

To most, the idea of putting together a set of dates, a venue, a program, a speaker lineup, an education schedule, food and beverage orders, audiovisual packages, marketing materials and more is overwhelming, to say the least. Washington, D.C. 35 • Marketing and Conference Administrator. Washington, D.C.

2017 85
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Washington DC open without restrictions for meetings and conferences

Event Industry News

On Friday, May 21st, Washington, DC fully reopened for in-person meetings, conventions, trade shows, groups and special events. The hospitality alliance, comprised of Destination DC (DDC), the official destination marketing organization for Washington, DC, Events DC, the Hotel Association of Washington, D.C.

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Case Study: How Can Planners Use Social Media to Leverage Events?

PCMA Convene

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Convene caught up with Innis afterwards to talk about her takeaways from the livestream, and to ask for her advice to planners.