IMG

JUNE 8, 2023

But, let’s be real, planning company anniversary celebrations for large groups of people can be a daunting task. Get ready to shower your employees with love, recognition, and a sprinkle of sparkle! Planning a company anniversary event for a big group of people is quite an exciting adventure!

Entertainment 195

Entertainment Venues Event Design Marketing 195

Event Marketer

MARCH 14, 2024

In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media announced its acquisition of award-winning mobile builder Turtle Transit. The post Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit appeared first on Event Marketer.

Marketing 52

Marketing Event Marketing Events 52

Event Marketer

APRIL 18, 2024

Pavan Pardasani, Chief Marketing Officer, TAO Hospitality Group The music festival experience today expands well beyond the gates, where offsite VIP parties and hospitality-driven mansion takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential.

Food and Beverage 91

Food and Beverage Hospitality Venues Marketing 91

IMG

JANUARY 24, 2023

Celebrating Black History Month with your team, especially with large groups of people is quite a challenge. Here are 5 event ideas to Celebrate Black History Month with Your Team (for Larger Groups and Corporations). You have to find the right venue, pick the best vendors and craft a memorable experience for your attendees.

Event Ideas 195

Event Ideas Fashion Speakers Events 195

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Smart Meetings

FEBRUARY 7, 2024

Niederman, as CEO, will work to steer expand the company’s reach as the digital events space sees growth in market opportunities like never before. He has proven himself skilled in refining products and go-to-market strategies that expand a company’s influence. We are ecstatic to welcome him aboard.”

Banking 98

Banking Consulting Technology Event Technology 98

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Smart Meetings

OCTOBER 17, 2023

Find something for everyone while absorbing the city’s culture Anticipating culinary expectations for groups can be stressful for meeting professionals, especially with more awareness of vegetarian, vegan, gluten-free and religious-based dietary restrictions or preferences. An easy solution? A food hall.

Food and Beverage 98

Food and Beverage Marketing Education Transportation 98

Event Industry News

MARCH 18, 2024

Julie Coates-Walker has been appointed as Group Head of Sales for conferences, events, and hospitality at Arena Racing Company (ARC), the UK’s largest racecourse group, which comprises 21 venues, including 16 horse racing venues.

Hospitality 104

Hospitality Conference Venues Sports 104

MeetingsNet

DECEMBER 5, 2023

At Omni Hotels & Resorts, the small-group booking process has just gotten a little easier. In the nearly two years since IHG began the first GroupSync Instant Booking pilot program at three full-service hotels in February 2021, use of the small-group booking tool has expanded dramatically.

2024 98

2024 Hotels 2022 2021 98

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 101

2024 Marketing Trade Shows Sponsorships 101

Event Industry News

OCTOBER 19, 2021

mci group is a holding and shared services group for branded portfolio agencies: black flower agency – event and experiential agency specialising in the luxury sector. insidery – consulting & market research agency specialising in marketing and sales performance. Click on the image to watch the video.

Marketing 67

Marketing Sustainability Government Consulting 67

Event Industry News

APRIL 16, 2024

The UK’s leading live events business, NEC Group (“Group”), announces that Andy Gibb will join the leadership team as Managing Director of Conventions. Andy will lead the Conventions and Conference division of the business based across ICC Birmingham, NEC Birmingham, and the Vox Conference Venue.

Conference 62

Conference Venues Management Events 62

Event Industry News

APRIL 18, 2024

The Opus Group, a global experiential agency network, today announces the promotion of Kim Kopetz as its President and CEO. Kopetz brings over 25 years of invaluable experience to this pivotal role and will lead all of The Opus Group’s brands—Opus Agency, MAS, TENCUE, and Verve—and will report directly to the Board of Directors.

Event Design 62

Event Design Event Marketing Event Management Event Technology 62

Event Industry News

APRIL 11, 2024

Broadwick Group, the pioneers behind renowned venues Printworks and Drumsheds, has completed the redevelopment of a Canary Wharf architectural icon. Hosting its first events in Spring, The Pelligon is a striking glass space amongst the city skyscrapers.

Venues 70

Venues Events Event Design Event Marketing 70

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

2024 99

2024 Marketing Food and Beverage Sponsorships 99

Event Industry News

JUNE 19, 2023

Hilton Birmingham Metropole and NEC Group, the UK’s leading live events business, have announced a partnership that will further develop the customer experience for exhibitors, organisers and visitors on the Group’s campus.

Events 104

Events Event Design Event Marketing Event Management 104

Hubilo Blog

JULY 26, 2018

One of the best ways to do that is to expand their overall professional network and make the most out of the event tech tools that now dominate the market. Delving into the topic of building a professional network through LinkedIn, let’s explore one of LinkedIn’s most popular feature, LinkedIn Groups. all with their own purpose.

Event Tech 192

Event Tech Social Media Tech Event Management 192

Event Industry News

SEPTEMBER 20, 2021

An integrated communications group has launched with the aim of providing event and marketing buyers with real expertise and innovation to solve their creative, events, marketing, venue, and logistical challenges. Asembl Group is the brainchild of Gavin Farley, Group CEO.

Marketing 67

Marketing Management Global Events Event Marketing 67

Event Industry News

MARCH 2, 2023

hivr.ai, a travel technology start-up that automates meeting and group sales processes for conference hotels, today announced an integration partnership with Cvent, a market-leading meetings, events and hospitality technology provider. The new integration will allow hivr.ai

Meetings 115

Meetings Hospitality Hotels Travel 115

Exhibitor Magazine

APRIL 28, 2024

RIMINI - Held today, the Ordinary and Extraordinary Shareholders' Meeting of Italian Exhibition Group S.p.A., Italy's market leader in the org.

Management 55

Management Marketing Meetings 55

EventMB

OCTOBER 21, 2020

Hybrid events require planners to attract in-person attendees without alienating virtual attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to both groups?

Marketing 226

Marketing Events Event Marketing 226

Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect.

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Event Industry News

MARCH 5, 2024

The Association of Event Venues (AEV) is pleased to announce the appointment of Kate Bell to the position of marketing & admin assistant. Arnold commented: […]

Marketing 67

Marketing Venues Events Event Design 67

MeetingsNet

NOVEMBER 29, 2022

In the current climate where high demand for group space is driving up rates, unilateral cancellations by hotels have become increasingly common—and host organizations are often not well protected by their contracts. That ambiguity creates hassles for any group seeking compensation; it could also create ill will. “If Grimes, Esq.

Hotels 106

Hotels Food and Beverage Contracts 2023 106

Event Industry News

JUNE 20, 2022

mci group , a global next-gen platform for marketing innovation and breakthrough communication in the digital age, is launching the 2021 annual report. Deepening expertise in customer experience management, audience research, live marketing performance, and demand generation with insidery GmbH taking over FairControl GmbH.

2021 70

2021 Sustainability Marketing Technology 70

Event Industry News

JULY 1, 2022

Ashfield Event Experiences (AEE), one of the leading global event agencies with a strong focus on healthcare is becoming part of The Creative Engagement Group (TCEG), which also includes world-class experiential brand WRG. The AEE leadership team will report into Russ Lidstone, Group CEO The Creative Engagement Group.

Healthcare 89

Healthcare Global Events Events Marketing 89

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. This includes email marketing, content marketing , and search engine optimization (SEO).

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

MeetingsNet

AUGUST 15, 2022

Hint: A new meeting pattern could help groups having a difficult time at the negotiating table. This article in Hotel News Now shows that the leisure market was the primary focus of the hotel executives on those panels.

2023 106

2023 Meetings Negotiating 2022 106

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agencies: Civic Entertainment Group, studio and activation; Civic Entertainment Group PR, p.r.) 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels.

2024 115

2024 Marketing Entertainment Apparel 115

Event Industry News

MARCH 17, 2023

mci group names Sylvia Andre Chief Creativity Officer, to spearhead and advance the focus on creativity. Sylvia Andre has been leading the marketing for the mci group as Chief Marketing Officer.

Marketing 57

Marketing Event Design Event Marketing Event Management 57

Smart Meetings

DECEMBER 20, 2021

Airlines are updating their business travel programs to be friendlier for groups struggling with last-minute changes, rising costs and reporting requirements. Similarly, Southwest Business Meetings product offers discounted fares, incentives and even name changes for groups of 25 or fewer. Here is what you need to know. Saving Time.

Airlines 104

Airlines Travel 2022 2019 104

Event Industry News

FEBRUARY 26, 2024

Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.

Event Management 57

Event Management Global Events Management Sustainability 57

EventMB

JUNE 22, 2022

From a commercial standpoint, Transcend is taking a charter-only approach, meaning that it won’t be taking bookings from the public and will only work with groups that will take up the full vessel. Combine this with the ability to visit different ports, and you have an attractive option for groups.

Event Marketing 163

Event Marketing Marketing Meetings Food and Beverage 163

Smart Meetings

APRIL 28, 2023

Groups360 announced this week that Choice Hotels worldwide will be offering online instant booking for group guest rooms through their proprietary GroupSync Marketplace. Instant Group Booking at Scale Choice joins hoteliers Marriott , Hilton and IHG on the platform that allows meeting planners to direct book without the need to submit an RFP.

Hotels 98

Hotels Hospitality Entertainment Meeting Planning 98

Smart Meetings

JULY 20, 2022

Meeting planners that are bringing their groups to Europe—especially for PCMA’s Convening EMEA conference in Vienna this September—have a new set of exclusive group cruise experiences to consider in Greece-based Celestyal Cruises’ “Authentic Encounters.”. Why Greece, though? billion by 2030. Iconic Aegean. Idyllic Aegean.

2030 97

2030 Travel 2022 Hospitality 97