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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. Even properties are employing the tactic.

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Corporate Event Themes: 45+ to Choose From

Attendease

SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings.

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8 benefits of implementing contactless ordering in your ticket-purchase process

Event Industry News

Statistics show that 58% of the audience at sports events are prepared to spend more on food and beverages if they don’t have to stand in line. [1] Before the pandemic, fans showed a growing interest in using self-ordering kiosks and mobile apps to speed up the food ordering process. Improved order accuracy.

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75 Event Ideas to Inspire Your Next Event

Attendease

Interactive tech displays and demos Interactive displays and demos enable people to learn by doing. Set up immersive simulations that transport people into future scenarios enabled by the tech. Decorations, music, entertainment, photo booths, contests, and food can all match the time period.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. WILSON SPORTING GOODS. MERCEDES-BENZ.

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How to Prepare a Venue for an Event

GEVME

If you’re lucky, the event market will offer a variety of good venues. Food and beverage. Wi-Fi, tech, outlets, etc. Food and beverages. Depending on the venue chosen for the event, the type of venue, and location, sales of food and beverages may or may not be needed. Wi-fi, tech, outlets, etc.

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Smart Moves in Colorado, Florida and More

Smart Meetings

A 20-year hospitality tech optimization and sales veteran, Torrenga was previously senior vice president of sales at INTELITY, a global guest experience and management platform in the greater Miami area. Ramírez has 15 years of hospitality and food and beverage management experience at Mexican hotels and resorts. Erynn Torrenga.