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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

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Sports Sponsorship: Mtn Dew and Ruffles Bring ‘The Block’ to NBA All-Star Weekend

Event Marketer

NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its 75 th anniversary and when it came to sponsorship activations, Mtn Dew and Ruffles understood the assignment. More NBA All-Star Weekend Strategies: How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship.

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Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears

Event Marketer

Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception.

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Fashion meets technology as Epson and Richard Quinn collaborate at London Fashion Week 2018

Event Industry News

Epson – the world’s leading projector manufacturer – provided stunning high lumen laser projection mapping to support the launch of Richard Quinn’s new 2019 fashion range at London Fashion Week earlier this week (18 September.)

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Sponsorships For Virtual Events: What Path Should You Take?

Endless Events

Today we’re talking about sponsorships for virtual events! Because sponsorships and exhibitions are a huge source of revenue in the industry. Overall, is it even possible to create such a thing as sponsorships for virtual events? Overall, is it even possible to create such a thing as sponsorships for virtual events?

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Barbican partnership with Warehouse wins European Sponsorship Arts and Culture Award

Event Industry News

The Warehouse x Barbican Inside Out campaign has won the 2019 European Sponsorship Arts and Culture Award at the European Sponsorship Association Awards. The winning entry beat a number of other well-known venue and brand collaborations to secure this prestigious award.

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Introducing the 2021 Event Planning Playbook

Event Farm

The Playbook provides three valuable tools for venue scouting. . Selecting an event venue. This section suggests questions to ask venues about compliance and safety, recommends venues with GBAC STAR accreditation, and advises following CDC guidelines on ventilation and sanitization. . Event risk assessment planning tool.

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