Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 125

Tech Food and Beverage Retail Tourism 125

Event Marketer

OCTOBER 3, 2022

Italy, Australia, Mexico and Canada, made the trip to Louisiana for Tales of the Cocktail [TOTC], an event the brand views as the spirits industry’s Super Bowl. The most important thing and what stood out for me was our presence as a company,” says Steve Chasen, vp-channel and customer marketing at Campari America. “It

Hospitality 95

Hospitality Marketing Education Conference 95

Event Marketer

NOVEMBER 7, 2023

More Sampling Strategies: Reservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign SXSW 2023: Seven Brands that Gave Attendees a Taste of their Products BARILLA Barilla worked to bring a taste of Italy to U.S. Agency: Manifest.

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Event Marketer

JANUARY 30, 2023

UNDERWATER VR GREENHOUSE The Nemo’s Garden exhibit used VR to plunge attendees into the ocean off the coast of Genoa, Italy, to explore the startup’s underwater greenhouse. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer.

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Sustainability 2023 Automotive 2024 82

Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.

Hospitality 74

Hospitality 2022 Trade Shows Tech 74

Nunify

FEBRUARY 16, 2024

Duration: Can vary from a few hours to a full day or even an overnight retreat Atmosphere: Energetic, conversational and positive Examples of Event: Escape rooms, outdoor survival simulations, company retreat, holiday parties, foundation day, offsite, away day, scavenger hunt 8.

2024 52

2024 B2B Trade Shows Education 52

MeetingsNet

AUGUST 19, 2019

Image Alt Text: 02_Evolution Event Solutions.jpg Gallery Slide Headline: Evolution Event Solutions Published: 03_EventSphere.jpg. Gallery Slide description: Provides marketing, logistics, and management for events held at hotels. Koncept Events is now part of& the PRA family. Gating level. anonymous user.

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Event Marketer

OCTOBER 17, 2022

The free event for cosmetics lovers was hosted in a 3D “home” featuring seven rooms to explore and access to nearly 40 brands. And for the first time, the event expanded into global territory, allowing beauty fans in Canada, France, Spain and Italy to participate.

2021 77

2021 Sustainability 2023 Marketing 77

Bizzabo

JANUARY 7, 2019

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.

Global Events 53

Global Events Trade Shows Marketing Events 53

Event Marketer

MAY 1, 2023

Agency: Corso Marketing Group) ADIDAS X COACHELLA pic.twitter.com/yM6cKNkhd0 — ❀ BadBunnyTour ❀ (@tourbadbunny) April 11, 2023 AMERICAN EXPRESS Tailoring benefits to meet the needs of Gen Zers is at the top of American Express’s priority list, with Gen Z and millennials accounting for 60 percent of new cardmember applications in 2022.

2023 82

2023 Transportation Food and Beverage Marketing 82

Social Tables

OCTOBER 28, 2016

Their Twitter account is a treasure trove of innovative and unconventional ideas for anyone in catering, planning, or experiential marketing. NickBorelli Nick Borelli is the leading event marketing and social media expert in the game. Dahlia is an event technology evangelist, speaker and educator. ItsWillCurran.

Social Media 60

Social Media Hospitality Hotels Travel 60

Event Marketer

SEPTEMBER 27, 2021

The key to our marketing strategy in light of COVID challenges is to create programs that are perpetually flexible, mobile and scalable,” says Jean Reid, marketing director–Americas, Gruppo Montenegro. The interior of the mobile unit conjured up visions of Italy with copper accents, metal piping and dried herbs.

Travel 103

Travel 2022 Marketing Event Marketing 103

EventMB

MAY 22, 2022

This example is from a circus, but as recently as last November, X Factor Italy had an artist perform on stage and interact with competitors remotely via holograph. Check out what Columbia Sportswear did for their Omni-Heat brand debut at the Outdoor Retailer Summer Market. Make sure you have the technology available to do it.

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Event Marketer

OCTOBER 16, 2023

More Festival Activation Ideas: Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’ Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin Plant-based JUST Egg Invites Consumers to Taste the Future of Food at Music Festivals 1. Agency: G7 Entertainment Marketing) 3.

Sponsorships 109

Sponsorships Apparel Entertainment Transportation 109

Bizzabo

DECEMBER 5, 2019

Learn how the PTC events team implements its winning event strategy through these top 12 conferences, trainings, and experiential marketing initiatives. They also happen to have a killer event strategy , which we'll analyze and explore in this article. It was a perfect example of experiential marketing.

Conference 62

Conference Social Media 2019 Education 62

PCMA Convene

MARCH 2, 2020

The Haute Life magazine, handed out during the flight to Italy, offered attendees a look at their fellow participants as well as their final destination, Agriturismo Diacceroni, a farming estate in the Tuscan countryside. And 80 people did just that. The first session I went to, I had that aha moment,” she said. “I Steal This Idea.

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Speakers Conference 2015 Management 52

Eventory

AUGUST 9, 2018

In spite of the fact that the examples under scrutiny come from the cosmetics and energy beverages industry, they provide valuable lessons concerning all event marketing projects. The following article discusses various aspects of event marketing in relation to customer relationship management. Red Bull is a lifestyle.

Event Marketing 72

Event Marketing Marketing Social Media Sports 72

Event Marketer

APRIL 17, 2023

Catch up on SXSW 2023: SXSW 2023: Photos from 18 Immersive Brand Experiences Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. SANPELLEGRINO The goal of the sparkling beverage brand’s “Piazza Sanpellegrino” was to give attendees a taste of Italy via three days of unique—and at times whimsical—activities.

2023 72

2023 Food and Beverage Marketing Tech 72

Bizzabo

MARCH 7, 2019

Whether you work in healthcare, hospitality, finance, marketing, manufacturing, or some other field, this conference will give your career a boost. Start Date: September 10th - September 13th, 2019 in Siena, Italy. Description: A premier event for machine learning professionals. Network with your peers from multiple countries.

2019 63

2019 Conference Speakers Technology 63

Eventory

OCTOBER 11, 2018

In 2016, 86% of HR professionals agreed that recruitment more and more started to resemble marketing (source: iCIMS). The new Starbucks Reserve Roastery in Milan marks the arrival of Starbucks in Italy—and the culmination of a dream decades in the making. The game of getting the best publicity was afoot for all brands.

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