Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 127

Tech Food and Beverage Retail Technology 127

Event Marketer

APRIL 22, 2024

Photo credit: SweetyMommy ITALIANS DRINK FROM THE OAT MILK FOUNTAIN OF YOUTH Oatly has been on an experiential marketing spree this year, and its latest campaign is laden with its signature cheek and charm. Across nine U.S.

Travel 94

Travel Social Media Tourism Contracts 94

Event Industry News

MARCH 8, 2024

Valentina Anastasio, based in Italy, takes on the new role having previously worked at Cosmoprof Worldwide Bologna for almost 10 years.

Technology 67

Technology Event Technology Events Event Tech 67

Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.

Hospitality 77

Hospitality 2022 Trade Shows Tech 77

Social Tables

OCTOBER 28, 2016

@tojulius Julian Solaris, Editor of The Event Manager Blog, always has the low-down on attendance-worthy events and the newest event technology. She’s a stellar resource for the latest event tech news, and also shares her take on industry conferences. Dahlia is an event technology evangelist, speaker and educator.

Social Media 60

Social Media Hospitality Hotels Travel 60

EventMB

MAY 22, 2022

At CES 2018 Google had a huge presence showcasing their products and cool tech. This example is from a circus, but as recently as last November, X Factor Italy had an artist perform on stage and interact with competitors remotely via holograph. Make an Impression by Going Big in Tech. Credit: Euphoria Ladies Band.

Trade Shows 160

Trade Shows 2022 2017 2018 160

Bizzabo

DECEMBER 5, 2019

Learn how the PTC events team implements its winning event strategy through these top 12 conferences, trainings, and experiential marketing initiatives. Since that time, the tech organization has amassed an impressive resume that includes over 6,000 employees, 1,150 technology partners, and more than $1 billion in revenue.

Conference 62

Conference Social Media 2019 Education 62