article thumbnail

How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.

article thumbnail

3 tips for reinvigorating your event sponsorship program

Eventbase

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How CMOs should prep for the new event world

Event Industry News

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on.

2010 130
article thumbnail

Eventscase Monthly News Round-Up March 2024

Eventscase Blog

It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies. It was a collaboration done under the global sponsorship that unites Eventscase with AEVEA. Our entire management team was present at the Gran Teatro Caixabank Príncipe Pío in Madrid for this event.

2024 59
article thumbnail

Why You Need More Than a Mentor in Your Events Career

Bizzabo

In this article, Monique Ruff-Bell (Event Director, Money 20/20 and VP of Events at Ascential plc) shares how finding a professional sponsor can lead to success in your career. I think I’ve done every job under the sun within the events profession. Career Mentorship vs. Sponsorship. How to Get a Career Sponsor.

article thumbnail

Out of this world! New #eventtech allows you to take selfies from space!

Event Industry News

It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.

Sports 107
article thumbnail

Session Preview: Everything You’ll Learn at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.