Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends.

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Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. How is that evolving? Send us a note.

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Event Industry News

JUNE 5, 2020

The Event Technology Awards celebrate the successful development and implimentation of technology in the events industry. The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of event marketing at Userlane.

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Bizzabo

MARCH 10, 2020

I think earlier in my career I was afraid to speak up and I was afraid to participate in meetings. Trista Myers, Head of Events at Salesforce Ventures. “I Helen Stoddard, Head of Global Events at Twitter. “I Karen Merritt, Head of Owned and OperatedEvents at LinkedIn. “I I would say, ‘Don't be afraid.’

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Prestige Events Magazine

MAY 23, 2023

These exact same questions were put to an invited audience at The Hoxton, Holborn, earlier this month, when event and marcomms specialists gathered for an exclusive insights event hosted by Strata, the award-winning brand experience agency. Hambley added: “The global event space has been transformed over the past few years.

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Maritz Global Events

NOVEMBER 21, 2019

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. That left no time to review the results of recent marketing campaigns, activate new plans, or react to new opportunities.

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PCMA Convene

JULY 19, 2017

The tricky part, according to Don Neal, founder and CEO of 360 Live Media, is to pull meeting attendees off their devices and remind them that face-to-face interactions are irreplaceable. David Peckinpaugh, CMP, CIS, president of Maritz Global Events, uses journey maps to help personalize the attendee experience.

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Event Industry News

OCTOBER 14, 2019

Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Read the Event Tech Q&A here. Charlotte Hammerbeck, Director, Meetings Technology at GSK.

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Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

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Maritz Global Events

JANUARY 24, 2019

With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences. Katherine discussed with us how her team handled attendee data after GDPR took affect and how they approach marketing and registration in this new era of data protection.

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Event Industry News

JUNE 1, 2022

Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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MeetingsNet

MAY 23, 2023

Based on several hundred planner responses, MPI’s latest industry outlook finds that rising prices have strained meeting budgets, and will likely continue to do so into 2024. Even meeting space—a line item that was ripe for negotiation before the pandemic—is far tougher to get at favorable cost. The full MPI report can be found here.

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Glow Global Events

JUNE 21, 2022

Communicate what your guests can expect when coming to your event. For some attendees, this may be the first time they’ve gone to a large meeting, festival, or convention in ages. Summer events can be just as fun as the rest, but they too require a mix of planning, creativity, and attention to safety. The Great Outdoors.

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Event Marketer

JUNE 20, 2023

CLIENT LIST: Partial list: Logitech, NICE, Renesas, Red Hat, Ping Identity, Masonite, EFI, Rapid Recon CLIENT CASE STUDY SNAPSHOT: We hosted Logitech’s annual global sales conference which featured over one thousand employees from more than 50 countries. Attendee satisfaction at 97% was the highest ever recorded for a Logitech virtual event.

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Event Marketer

APRIL 17, 2024

Tennis brand ambassadors were on-site for meet-and-greets with fans, and in addition to the pop-up store, Lacoste set up two kiosks in the stands and a micro-store in the aisles of the stadium. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.

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Social Tables

AUGUST 4, 2017

Gain an edge over competitors by staying relevant with current event trends. MeetingsNet is the leader in the industry by offering high quality, engaging content for market-segmented meetings, planning meetings, and incentives. Meetings & Conventions. Event Marketer. Click To Tweet. MeetingsNet.

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Smart Meetings

JANUARY 5, 2022

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. The post Hamilton Event Agency Awarded for “Pivot” to Help Save Lives appeared first on Smart Meetings.

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Event Industry News

NOVEMBER 4, 2019

Global event industry PPC specialist firm, Tag Digital , has been announced as the first ever sponsor of Event Tech Live’s (ETL) new MarTech Stage. The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for event marketing.

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Eventscase Blog

MARCH 19, 2024

“AI Unveiled: Revolutionising Event Management” brought together more than 100 event organisers who wanted to learn about the latest trends and developments in AI. Global Events Manager at Forto, and Vice President of the Event Managers Association of Spain. The numbers can back up the success of the event.

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Hubilo Blog

FEBRUARY 24, 2022

Nevertheless, attending relevant industry events is crucial; they’re how you stay ahead of the curve and they provide the unique opportunity for you to grow in multiple ways all at once, including: . keep up with the lightning speed of change in the events industry. meet other event professionals and grow your network .

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TicketBud

OCTOBER 26, 2023

According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually. And, another study found that events contribute 2.5 These findings demonstrate why 80 percent of meeting professionals consider green initiatives when planning events.

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Event Marketer

MAY 24, 2023

It’s about how do we get the right people because we have crafted this experience that we think meets these needs. For this new generation of selective attendees, event marketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer.

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Event Industry News

MAY 31, 2022

Developed to exceed industry standards in sustainability, the new project will create additional state-of-the-art ICC convention facilities, exhibition halls and conference rooms, together with stunning outdoor spaces – all designed to put London at the forefront of the global events industry.

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Event Leadership Institute

MAY 20, 2021

Virtual Event Will Tackle Issues such as Health Passes, Destination Boycotts, and Diversity & Inclusion. The Summit is designed to provide relevant insights and timely takeaways across the evolving virtual, hybrid and in-person event landscape, including thought-provoking keynotes, tactical sessions, and impactful peer-to-peer networking.

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Event Industry News

NOVEMBER 29, 2019

It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.

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InGo

MAY 24, 2022

Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. But, challenges remain in ensuring a truly successful hybrid event.

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InGo

MAY 24, 2022

Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. Event apps. Event technology adoption. Eventcellany).

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Eventbase

JANUARY 30, 2020

However, with increased competition in the space, it’s more difficult than ever to attract and retain new event sponsors. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. The event app is a great place to start.

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Event Marketer

JULY 26, 2021

The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Event Leadership Institute

MAY 26, 2021

Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.

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PCMA Convene

OCTOBER 31, 2016

The United States will continue to outperform the global exhibitions market. And there will be growing use of cashless payments and livestreaming at meetings and events. What is one trend that meeting planners should be keeping an eye on in 2017 and beyond? Airfares will be up 2.5 percent worldwide. EXHIBITIONS.

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Eventsforce

JANUARY 21, 2022

At a time when many industry professionals are planning their event portfolios for the year ahead, and navigating a challenging and unpredictable global event environment, Eventsforce is delighted to announce the continued partnership with EVENTIT — helping them connect, inspire, and educate event professionals across the UK and beyond.

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Event Industry News

JUNE 15, 2021

In terms of the stats, attendees made 4,044 connections resulting in 2,375 meetings, 9,116 messages exchanged and 9,372 leads for the show’s 59 exhibitors. Event tech was well represented,” Kathryn Frankson, director of event marketing at Informa Connect, who was one of the speakers, said.

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Event Industry News

JUNE 27, 2018

Wales Business Events today announced a five-point plan to accelerate its growing share of the global business events market. A programme of attendance at national and international shows and events across the rest of the UK, Europe and North America.

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Prestige Events Magazine

MAY 6, 2022

A group of major event brands, led by ICE (In-house Corporate Events), is calling for event industry input into the continued development of an event sustainability measurement tool that will be free of charge and applicable for every event.

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