PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Event Marketer

JUNE 21, 2023

CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

2023 52

2023 Automotive 2022 Sustainability 52

Event Marketer

JUNE 21, 2023

With in-person events resuming after a hiatus during the pandemic, Brentford was looking for a way to spark interest in their fan forum again, which allows supporters to interact with senior club representatives and gain an understanding of the club’s strategies for the future, both on and off the field. “Why

2022 52

2022 2023 2021 Marketing 52

Event Marketer

JUNE 27, 2023

Inside the year’s best experiential marketing campaigns Event marketers landed on the other side of the pandemic poised for a renaissance when economic hurdles began threatening to rain on the industry’s parade. Congratulations to all of the 2023 Ex Awards honorees.

2023 52

2023 Negotiating Consulting Event Marketing 52

e2m.live

MARCH 2, 2021

To make the event seamless, UAK needed a user-friendly, stable and secure virtual event platform that would do more than just allow them to host sessions – it would come with a suite of networking features and customized virtual lobbies. e2m OnAir turned UAKON 2020, their 34th annual conference into a virtual event.

2020 98

2020 Education Conference Speakers 98

Eventory

AUGUST 14, 2018

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. One of such directions is Event Marketing.

Event Marketing 146

Event Marketing Marketing Advertising Social Media 146

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

Event Marketing 111

Event Marketing Marketing Advertising Trade Shows 111

SmartMeetings

MARCH 23, 2020

Why was Corporate Event Marketing Association (CEMA) created? We have more than 675 active members, who are a unique combination of senior-level event marketers, CMOs, VPs of events, experiential marketers and the suppliers that support them. We don’t do high-volume “speed-dating” events.

Event Marketing 81

Event Marketing Marketing Education Tech 81

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. How can you capitalize on this to drive attendance at your next event?

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Event Marketer

JUNE 21, 2023

With in-person events resuming after a hiatus during the pandemic, Brentford was looking for a way to spark interest in their fan forum again, which allows supporters to interact with senior club representatives and gain an understanding of the club’s strategies for the future, both on and off the field. “Why

2023 52

2023 2022 2021 Marketing 52

Event Industry News

MAY 29, 2019

A new research study from Eventsforce has found that 90% of event planners are still facing a number of challenges meeting GDPR requirements, one year after the EU data protection law first came into effect. . hotels and venues) and another 41% have implemented more transparent and efficient processes to manage event data.

Government 86

Government Tech Event Tech Management 86

Attendease

JANUARY 30, 2024

Events offer tremendous opportunities to generate leads and move prospects along the sales funnel. Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

Event Marketer

DECEMBER 14, 2021

Click Below for Q&As and Case Studies of Excellence: The post Fab 50: Q&As and Case Studies of Excellence appeared first on Event Marketer. Let’s toast to a bright future as we look at insider perspectives from some of the industry’s leading builders.

Event Marketing 52

Event Marketing Marketing Events 52

SmartMeetings

SEPTEMBER 24, 2019

Freeman, one of the leading brand experience companies in events, released additional insights into its Data Benchmark Study, in which more than 650 brand marketing executives across multiple disciplines were surveyed. The study and expanded insights are available for free on freeman.com.)

Event Marketing 73

Event Marketing Marketing Events Venues 73

Eventory

JUNE 24, 2021

Each month the company organizes dozens of events for their customers and business partners, as well as hundreds of smaller meetings. The company had to suspend all planned stationary events overnight, thus losing the ability to contact many key business groups.

Education 78

Education B2B Management 2020 78

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Like magic hour. “We There was no mention.

Event Marketing 52

Event Marketing Marketing Automotive Social Media 52

Bizzabo

DECEMBER 12, 2018

Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. Last year we emailed over 400 mid- to senior-level marketers asking for their thoughts on the events industry.

2019 86

2019 Event Marketing Marketing 2017 86

Eventsforce

MAY 28, 2019

London, UK – 28 th May 2019 – A new research study from Eventsforce has found that 90% of event planners are still facing a number of challenges meeting GDPR requirements, one year after the EU data protection law first came into effect. The study also investigated the challenges organisers still face in meeting GDPR requirements.

Government 75

Government Management Tech 2019 75

Event Farm

JANUARY 25, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? A lack of event data means a lack of event metrics.

Event Marketing 100

Event Marketing Marketing B2B Events 100

Event Industry News

AUGUST 26, 2021

The ticketing business is highly competitive and a tightly contested market, in the wake of the pandemic many companies were forced to remodel their approach to service and assess the best means of sustainability. The sector faced great hardship with the global events industry crumbling beneath the weight of unprecedented circumstances.

2014 76

2014 Sustainability Financial Sports 76

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Publish these itineraries on the website about a month before the event.

Conference 195

Conference Education Corporate Events Tech 195

PCMA Convene

FEBRUARY 26, 2019

While there is no single thing that is going to attract high-profile exhibitors, pack our aisles with quality attendees, and ensure our show is an unqualified success, there is a mindset that can drastically transform event-marketing efforts into successful results within an organization: fearlessness. Maggie Stevens.

Event Marketing 99

Event Marketing Marketing B2B 2019 99

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Eventtia

JANUARY 9, 2020

Whilst in another study by Accenture , 43% of subscribers left their current provider company when they lost trust in the brand. Customers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price.

Event Marketing 90

Event Marketing Marketing Events Event Management 90

e2m.live

MARCH 2, 2021

To make the event seamless, UAK needed a user-friendly, stable and secure virtual event platform that would do more than just allow them to host sessions – it would come with a suite of networking features and customized virtual lobbies. e2m OnAir turned UAKON 2020, their 34th annual conference into a virtual event.

2020 52

2020 Education Conference Speakers 52

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Attendease

APRIL 26, 2023

Event analytics can be found in obvious and not-so-obvious places. Buried inside your event technology platform is a whole constellation of event registration analytics just waiting for you to explore. For instance, information that can help you improve your marketing and event planning efforts. Fair enough.

Social Media 195

Social Media Events Marketing Event Marketing 195

Ins'Tent

JUNE 19, 2019

One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Social media has proven to be very beneficial when dealing with event marketing.

Event Marketing 72

Event Marketing Tech Marketing Social Media 72

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Event Industry News

APRIL 3, 2024

This success underlines BSR’s commitment to integrating sustainability into their events, addressing the need for environmental responsibility in the conference […]

Sustainability 48

Sustainability Conference 2023 Events 48

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Eventmobi

OCTOBER 25, 2018

Event budgets are constantly getting squeezed. This means that event planners are under constant pressure to deliver exceptional results but on shoestring budgets. Printing, in particular, can take a huge bite out of the event budget, as well as use up lots of valuable time and resources. The Event Goals.

Event Apps 75

Event Apps Healthcare Conference Education 75

Picatic by Eventbrite

JANUARY 24, 2019

Millions of competing events with similar promises stand between you and your attendees. If you want them to attend your event, your page needs to convince them. According to an Adobe study, 88% of consumers gather information online before purchasing a product or service. Find […]. Find […].

Events 321

Events Event Planning Event Marketing Marketing 321

Cvent: Event Marketing

OCTOBER 18, 2018

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Event Attendance.

Event Marketing 41

Event Marketing Marketing Social Media Financial 41

GEVME

JUNE 1, 2018

An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines. Study your competitors. Create a sub-brand. How do you do that?

Marketing 212

Marketing Entertainment Social Media Events 212

Event Industry News

FEBRUARY 27, 2024

Key headlines: In summer 2023, Julie’s Bicycle surveyed disabled people about access and environmental sustainability at live events and festivals. These case studies highlight […]

Sustainability 113

Sustainability 2023 Events Event Design 113