Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

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PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman. Definitely a skill for our times.

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Event Marketer

JUNE 21, 2023

CONTACT INFORMATION: Cindy Brewer, Principal connect@leoevents.com 901-766-1836 leoevents.com The post Virtual Platforms Index 2023: LEO Events Case Study appeared first on Event Marketer.

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Event Marketer

JUNE 21, 2023

CONTACT INFORMATION: Jon Mahoney Head of Sales marketing@bluejeans.com 800-403-9256 bluejeans.com The post Virtual Platforms Index 2023: BlueJeans by Verizon Case Study appeared first on Event Marketer.

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Event Marketer

DECEMBER 14, 2021

Click Below for Q&As and Case Studies of Excellence: The post Fab 50: Q&As and Case Studies of Excellence appeared first on Event Marketer. Let’s toast to a bright future as we look at insider perspectives from some of the industry’s leading builders.

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SmartMeetings

MARCH 23, 2020

Why was Corporate Event Marketing Association (CEMA) created? We have more than 675 active members, who are a unique combination of senior-level event marketers, CMOs, VPs of events, experiential marketers and the suppliers that support them. What are CEMA Study Tours and why are they important for members?

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Eventory

JUNE 24, 2021

It became much easier to run online events in the company. Thanks to the implementation of Eventory, event marketing of Ringier Axel Springer Polska is now carried out within one platform, where all information about event activities (carried out as a whole and in a specific category) is aggregated.

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Event Industry News

MAY 29, 2019

A new research study from Eventsforce has found that 90% of event planners are still facing a number of challenges meeting GDPR requirements, one year after the EU data protection law first came into effect. . The study also investigated the challenges organisers still face in meeting GDPR requirements.

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PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Photo Credit Adobe Stock/SFIO CRACHO). 1 Performance Modeling.

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Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

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SmartMeetings

SEPTEMBER 24, 2019

Freeman, one of the leading brand experience companies in events, released additional insights into its Data Benchmark Study, in which more than 650 brand marketing executives across multiple disciplines were surveyed. The study and expanded insights are available for free on freeman.com.)

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e2m.live

MARCH 2, 2021

Again a big shout out to Ergo for cooperating with us throughout the event. Let us get on a call and give you a live demo on how e2m OnAir can make your event engaging. The post Case Study – UAKON 2020 appeared first on e2m.live blog. To schedule a call, you can just click here.

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Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences.

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Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. But studies show that most millionaires in the U.S. Photo credit: iStock/ NutthasethVanchaichana The post Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing appeared first on Event Marketer.

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Event Industry News

AUGUST 26, 2021

Drawing upon key principles by which the company is run the business utilised the opportunity to get creative and reimagine its offering – choosing to embrace new technology and enter the Virtual Events market. Read Eventcube’s recent research study on How The Events Industry Has Adapted to COVID19 By Going Virtual [link].

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Event Farm

JANUARY 25, 2017

In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? As strange as it is, that's what is often happening with events. The problem isn't with events, but the metrics we use to determine event success.

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Eventtia

JANUARY 9, 2020

Whilst in another study by Accenture , 43% of subscribers left their current provider company when they lost trust in the brand. Customers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price.

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Event Industry News

APRIL 3, 2024

This success underlines BSR’s commitment to integrating sustainability into their events, addressing the need for environmental responsibility in the conference […]

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Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

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Ins'Tent

JUNE 19, 2019

One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Social media has proven to be very beneficial when dealing with event marketing.

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Hubb

SEPTEMBER 24, 2020

The Corporate Event Marketing Association promotes strategic event marketing and communications for senior-level event marketers and industry professionals. The highlight of CEMA is their annual summit held every summer for the past 30 years, that is until the COVID-19 pandemic hit.

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Cvent: Event Marketing

OCTOBER 18, 2018

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Event Attendance.

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EventMB

MAY 5, 2022

This episode of the Event Manager Podcast features Irina Graf, founder of The MICE Blog and Event Planners Talk, in a conversation about Destination and Event Marketing. Irina began her career by studying tourism and hospitality before switching her degree focus to events.

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Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers. The Game Has Changed.

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Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

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Bizzabo

SEPTEMBER 17, 2018

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

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Event Industry News

MAY 2, 2024

This episode is a deep dive into The PIE, looking at its history, its drivers and the big splash it’s made in events-world. An avowed internationalist, Clare studied […]

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Event Industry News

DECEMBER 11, 2018

As part of an overarching strategy to serve its clients more holistically and streamline the customer journey, Freeman, the world’s leading brand experience company, has acquired mdg, a full-service event marketing and public relations agency.

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Event Industry News

FEBRUARY 27, 2024

These case studies highlight […] The key findings are: A Greener Future took an in depth look at three festivals and their experience of providing accessibility for disabled people compatible with the festival’s environmental sustainability goals.

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Smart Meetings

FEBRUARY 2, 2024

“Recognizing the significance of staying at the forefront of the meetings and events industry,” he says, “I pursued the CMP certification as a strategic step in elevating my professionalism within the industry, enhancing my skills, and fostering meaningful industry connections.” The study group was a particularly meaningful way to prepare.

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SmartMeetings

MARCH 1, 2018

That is the finding of the latest Eventsforce study of 120 event planners. based event management software company showed that the new regulation has a lot of planners scratching their heads about what changes need to be made before the rapidly approaching deadline, and how they are going to abide by them.

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Hubilo Blog

JULY 31, 2018

Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle. The “personal factor” is what sets it apart from the traditional form of event marketing.

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Event Marketer

DECEMBER 13, 2023

And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.

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MPG Event Marketing

NOVEMBER 24, 2017

Today’s event marketers know that they must reach out and engage with their target audience across an ever-growing number of channels – both on and offline. To maximise your campaign’s effectiveness marketers must take an integrated and strategic approach to how they utilise the channels at their disposal.

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Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketer

DECEMBER 18, 2023

Explore some of the highest-scoring case studies from the 2023 Experience Design & Technology Awards program, including the campaigns’ winning aspects, the steal-worthy ideas and what’s next for the “feel and functionality” of events.

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