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Study Finds Event Marketers Continue to See Gaps in Event Tech

PCMA Convene

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans. The ramifications are clear,” the study said.

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2023 IT List: Agency Leaders Weigh in on Budget Challenges, Trends, Team Dynamics and Tech

Event Marketer

Get a peek behind the scenes and strategies of top shops, take a page from outstanding case studies, and grab a seat at the table with experiential marketing experts as they tackle of-the-moment challenges and opportunities.

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5 Tech Trends to Elevate Your Event Marketing Efforts

Ins'Tent

One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Social media has proven to be very beneficial when dealing with event marketing.

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Configurable Conference Journeys

Velvet Chainsaw

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Where possible, build in 30 minutes between sessions.

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Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

At the time, it was an exclusive invite-only event directed at educating and delighting Brightcove customers. Since then, PLAY has become a powerful event brand that exemplifies how tech companies can leverage in-person experiences to achieve business goals and establish themselves as industry thought leaders.

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New study reveals majority of events are still struggling with GDPR

Event Industry News

A new research study from Eventsforce has found that 90% of event planners are still facing a number of challenges meeting GDPR requirements, one year after the EU data protection law first came into effect. . The study also investigated the challenges organisers still face in meeting GDPR requirements.

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Tech Mergers Could Simplify Virtual Meeting Management

SmartMeetings

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. The two had partnered in years past on an event management product and the merger was billed as an end-to-end solution.

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