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Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns

Event Marketer

Your monthly event sustainability update S trong sustainability programs include activities your brand can talk about—and promote. From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy worthy actions.

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Gallery: Talking Business Growth and Culture at Agency Forum 2023

Event Marketer

2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.

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Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music

Event Marketer

“I’m a believer in always bringing something unexpected, a little bit of joy,” says Victor Torregroza, events and experiences manager at Intel. The inspiration for Intel Park came from Central Park in New York City, Torregroza says, where nature and spontaneous music performances are part of the experience.

Tech 97
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Holiday Activations: 14 Brands that Made Festive Season Sparkle

Event Marketer

To introduce the limited-edition perfume to consumers, the brands hosted a three-day pop-up experience in New York City’s Hudson Yards shopping center, where they could purchase the product and explore the history of the cocktail while, of course, sipping on a sample of the Absolut x Kahlúa Espresso Martini. 30 and Dec.

Apparel 106
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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 134
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Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’

Event Marketer

Case in point: Citizens spent 400-plus hours interviewing more than 5,000 New Yorkers from all five boroughs about the city’s resiliency, diversity and idiosyncrasies—then turned the content into a free 10,000-square-foot “Living Portrait” multimedia showcase celebrating everything that makes the Big Apple tick. market (say what?).

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of. Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. No hang-ups here.