article thumbnail

Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

article thumbnail

Podcast: Passion Projects—Helping Others Build Event Careers, with Sara Gorlick of Rakuten

Event Marketer

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Lesson 2: Managing an Institutional Events Program Rachel Andrews, head of global events for Cvent, presented planners with the framework of her organization’s 30-person events division that coordinates more than 700 large, mid-sized, and small in-person and online meetings each year. Everyone has help along the way.

Meetings 105
article thumbnail

Event Industry Trends & Stats

InGo

Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. But, challenges remain in ensuring a truly successful hybrid event.

B2B 52
article thumbnail

Event Industry Trends & Stats

InGo

Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. Event apps. Event management software.

B2B 52
article thumbnail

3 tips for reinvigorating your event sponsorship program

Eventbase

However, with increased competition in the space, it’s more difficult than ever to attract and retain new event sponsors. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. The event app is a great place to start.

article thumbnail

Hybrid event planning: an executive guide and 6-month practical plan

SpotMe Blog

Others watch a recording of the event online. In this type of hybrid event, cross-audience interactions are limited. Global events where a lot of attendees can’t attend the event in person or live. Educational events where participants prefer to absorb content at their own pace. Hybrid event platform.