Event Marketer

MARCH 7, 2024

Trending: Five Coffee Bar Strategies for Trade Show Exhibits Walking past the department store-style product displays and through a “vibrant vibes” tunnel, attendees found themselves in an explosion of style in a kitchen by CAFÉ in partnership with the interior designer Isabel Ladd.

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2024 Trade Shows Entertainment Event Marketing 98

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

2023 91

2023 Trade Shows Automotive Entertainment 91

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? Inside, the exhibit felt elegant and elevated, with thoughtful sendoffs to the company’s major IPs. Kong, not quite life-sized, also didn’t go unnoticed.

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2024 Apparel Entertainment Event Marketing 76

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 110

2024 Marketing Trade Shows Sponsorships 110

Event Marketer

MARCH 15, 2024

This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.

2024 52

2024 Marketing Trade Shows Sponsorships 52

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Exhibit and display solutions partner The Rogers Company acquired SCALISE Exhibits, a trade show design and fabrication company based in Erie, Pennsylvania. Submit your news here.

2027 52

2027 Healthcare Trade Shows Entertainment 52

ePly

FEBRUARY 18, 2024

Unlike other event management roles where the goal is typically to generate revenue on behalf of the organizer, corporate event planning typically works to achieve multiple objectives, ranging from customer engagement and product demos to team building and hospitality.

Corporate Events 62

Corporate Events Event Planning Trade Shows Speakers 62

Eventsforce

AUGUST 7, 2023

Storytelling through Themes When weaving experiential elements into an event, particular themes should serve as the backbone of your narrative. These should be compelling and cohesive and should guide every facet of your event — from invitations and decorations through to activities and entertainment.

Social Media 98

Social Media Entertainment Trade Shows Transportation 98

GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

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Trade Shows B2B Social Media Advertising 136

Social Tables

FEBRUARY 24, 2021

Announce your trade show. Body: Dear [name], As one of the most proficient and skilled professionals in our industry, we’d be humbled if you would join us for this year’s [trade show name]. Share information about a trade show you’re sponsoring. Subject line: See you at [trade show name] in [city].

Corporate Events 142

Corporate Events Trade Shows Conference Events 142

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? Ask them questions and have their answers to impact the design of your event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

2023 98

2023 Trade Shows Sustainability Education 98

Nunify

FEBRUARY 16, 2024

Activities: Product demonstrations, sales training sessions, keynote speeches on market trends, award ceremonies and cultural entertainment. Duration: Dealer conferences typically last for a few days, combining educational sessions with networking events. For entertainment, there are special events and social gatherings.

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2024 B2B Trade Shows Education 52

Endless Events

SEPTEMBER 21, 2018

If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Turn up Your Entertainment with These Ideas. Corporate events can sometimes be a little stiff. But with some great entertainment, you could turn them into something awesome instead.

Trade Shows 82

Trade Shows B2B Entertainment Travel 82

Event Marketer

FEBRUARY 21, 2024

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Guests enjoyed an advance look at the interactive fan experience, entertainment, light bites and cocktails.

Sports 98

Sports Trade Shows Entertainment Travel 98

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Event Marketer

MARCH 4, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. the show’s host, Joe Manganiello, and executive producer, Howie Mandel, were on hand to greet fans. Behold: The Florida Man Games.

Government 99

Government Advertising Trade Shows Sponsorships 99

Event Marketer

JANUARY 10, 2024

Build: Impact XM) Here’s a look at a product showcase for a new “Dukebox” multisensory entertainment experience product in LG’s booth. Bosch traded its signature red in an energy-themed booth experience. Additional reporting by Event Marketer correspondent, Anna Huddleston. Here is a scene from Hisense.

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2024 Sustainability Travel Technology 108

Eventbrite UK

AUGUST 2, 2017

There is a lot of information that if used correctly, can really boost sales for your event. The post Why Event Marketers Should Lean on Their Ticketing Partners appeared first on Eventbrite UK Blog. So is your ticketing partner coming to the party with insights?

Event Marketing 60

Event Marketing Marketing Events Trade Shows 60

Hubilo Blog

MARCH 7, 2020

Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered Trade Shows.

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Trade Shows Social Media Consulting B2B 119

Event Marketer

JANUARY 16, 2024

Sony As location-based entertainment gains ground around the world, Sony invited attendees to step onto the streets of New York just as the “Ghostbusters” Marshmallow Man was making his appearance. A hydrogen ecosystem is all around as you travel through an LED tunnel.

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2024 Retail Travel Tech 98

Cvent: Event Marketing

AUGUST 9, 2018

The type of event you choose to host should align with top company priorities. Goals and Types of Events. Grow Revenue: Trade Show. Decrease Organizational Turnover: Internal Team Building Event. There are a few things you have to understand before you can build out your event strategy.

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Trade Shows Technology Entertainment Events 145

Event Industry News

DECEMBER 6, 2023

The second edition of Event Tech Live (ETL) Las Vegas hits The Expo at World Market Center Las Vegas in the entertainment capital of the world next spring, and organiser EIN has put the call out for qualified speakers as it confirms the content content content plan. In step with its London sister show, ETL […]

Event Tech 67

Event Tech Tech Entertainment Speakers 67

Smart Meetings

JANUARY 11, 2024

The Middle of the Action By design, The District activations in San Diego Convention Center’s sun-bathed atrium of an Expo Hall felt more like an adult playground than a trade show floor. Visit California took professional photos and Caesars Entertainment offered digital aura reading in their lounge. People want to get involved.

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2024 2030 2025 Trade Shows 98

Event Leadership Institute

MAY 26, 2021

Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

ePly

FEBRUARY 13, 2024

Importance of Evaluating Event ROI Analyzing your event ROI is essential in keeping your organization moving forward. It can be a very valuable tool for determining the success of an event such as a conference or trade show. Many event marketing goals will be consistent regardless of industry and event type.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your trade show booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.

Trade Shows 92

Trade Shows Social Media 2018 Tech 92

The Castle Group

SEPTEMBER 26, 2023

Inquire about the number and type of events produced, the tenure of employees, and project management style. Make sure the experience matches the type of event you are seeking to host. Creativity and innovation – Creativity plays an important part in achieving a memorable and unique event.

Event Management 52

Event Management Management Sustainability Food and Beverage 52

Expo Pass

FEBRUARY 1, 2023

Get ready to dive into a sea of knowledge and leave your audience feeling inspired and entertained. Not only will it save you money by cutting down on all the logistics of hosting trade shows, but it comes with other benefits too. What’s the deal?

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2023 2001 Sustainability Trade Shows 135

Eventinterface

JULY 24, 2017

We started with a hand-picked a team of exceptional internal designers, producers and project managers, and external technical and hospitality partners who together, through precise design, coordination, planning, and management, would execute this huge event. It took more than 5 miles of cabling to supply the power.

Trade Shows 100

Trade Shows Transportation Hospitality Entertainment 100

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. We did about 200-plus trade shows a year. Panasonic is a hundred-year-old company.

Marketing 119

Marketing B2B Retail Trade Shows 119

Socio Events

MARCH 27, 2023

What type of event are you planning? Once you consider a few questions, you’ll be able to decide what type of virtual event will work best. Here are some popular options: Trade show Virtual conference Seminar Exhibition Product launch or demo Holiday party 4. Is it internal or external?

2023 52

2023 Sponsorships Social Media Entertainment 52

Socio Events

FEBRUARY 15, 2023

For each one, we’ll give you a free pre-event email template to get you started. What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. That’s where pre-event email marketing comes into play. Okay—but does it really work?

Marketing 97

Marketing Speakers Event Apps Events 97

Socio Events

AUGUST 10, 2022

A good virtual event idea can make a world of difference when it comes to attendee engagement, but it’s not always easy to think of creative ideas that will keep your attendees entertained and engaged. The truth is that there’s almost no limit to the types of events that can be hosted virtually.

Event Ideas 52

Event Ideas 2022 Trade Shows Sponsorships 52

Socio Events

AUGUST 29, 2022

For example, for a client seeking brand awareness, a sponsorship package could include webinars featuring speakers from their company, interviews with their team published on your website through blogs or videos, and a booth sponsorship with an on-site activation at a large trade show. Maximize sponsor visibility.

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Sponsorships Social Media Financial Speakers 52

Event Industry News

APRIL 27, 2020

Her impressive experience as a marketing and communications professional started after graduating from university with a Business Studies degree and further studies to gain the Chartered Institute of Marketing qualifications. Theresa will be based at Robe UK’s HQ in Northampton.

Marketing 62

Marketing Trade Shows Social Media Sponsorships 62