Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

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Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

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2015 Sponsorships Sports Sustainability 96

Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. pipeline acceleration , your marketing and sales teams will need to be.

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Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. But what are the virtual event marketing ideas that you should look at, specifically?

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Event Marketing Marketing Social Media Advertising 122

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

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Sponsorships Advertising Social Media Marketing 79

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

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Event Marketer

JANUARY 31, 2024

Agencies: Civic Entertainment Group, studio and activation; Civic Entertainment Group PR, p.r.) Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year.

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Eventbrite UK

MARCH 15, 2018

No longer content to sponsor or run activations at other people's events, branded festivals are becoming ever more popular. The post Beyond Sponsorship: The Brands Launching Their Own Festivals appeared first on Eventbrite UK Blog.

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Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

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Apparel Sponsorships Sports Entertainment 112

TicketBud

OCTOBER 4, 2023

Tease your audiences with news about what they can expect and encourage those who have already committed to refer others to your event.

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Event Planning Entertainment Sponsorships Social Media 78

TicketBud

DECEMBER 13, 2023

A clearly defined budget provides a framework for decision-making, enabling event organizers to strategically allocate resources. By delineating expenses across various categories such as venue, marketing, and entertainment, budgets help prioritize spending for maximum impact. Event budgets also act as a risk management tool.

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Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Sports 2024 Sponsorships Hotels 101

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Facilitate cross-platform event networking and fun networking opportunities for both of your attendees.

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Event Marketing Marketing 2022 Social Media 62

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Replays of classic Wimbledon matches helped entertain attendees during the day, along with surprise musical performances, like headliner Mel C of the Spice Girls on Saturday. Fans at ‘The Hill in New York’ appeared first on Event Marketer.

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Sponsorships Sports Social Media Marketing 86

Event Marketer

FEBRUARY 6, 2023

Both venues were packed with day-to-night programming and live entertainment. As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: George P.

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Entertainment Automotive Sponsorships Banking 94

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. With this approach, it’s critical to remember that consumers have different mindsets depending on the event location or venue, she said. Carve time for ideation. Think long-term.”

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Event Marketer

FEBRUARY 26, 2024

The restaurant promises 360-degree projection-mapping, limited-edition WcDonald’s menu items like Savory Chili Sauce wrapped in custom packaging, and “genre-bending” entertainment. Consumers can reserve a spot on OpenTable starting Feb. And the… –R.B.

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Sponsorships 2024 Banking Education 93

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

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Event Marketing Marketing 2019 Social Media 55

Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

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Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships. “I

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Sponsorships 2014 Social Media 2021 121

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. For virtual events, you can skip this.

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Sponsorships Insurance Social Media Food and Beverage 91

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Agencies: Infinity Marketing Team ; Zeno. The post From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events appeared first on Event Marketer. Agency: Courageous.

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Fashion 2023 Sponsorships Technology 108

Picatic by Eventbrite

OCTOBER 6, 2022

On Sundays, for example, the lifelong Minnesota Vikings fan entertains players and fans at home games, where he turns the stadium into a festival-like party. Scott Keeney — better known as DJ Skee — has collaborated with countless people and brands, including Snoop Dogg, Kylie Jenner, the NBA, and the NFL.

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Entertainment Events Sponsorships Event Marketing 195

Event Marketer

APRIL 18, 2022

“We use collaborations to strengthen Audible’s reputation as the home for premium audio storytelling,” says Katja Lindemann, director of brand activations and sponsorships at Audible. “By Agency : Civic Entertainment Group. The post Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW appeared first on Event Marketer.

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Sponsorships 2022 Entertainment Travel 105

Event Marketer

MARCH 15, 2024

Learning directly from brand-side marketers elevates the conversation and gives you the kind of business insight that can transform your events into your organization’s most strategic marketing tool. #21. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

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2024 Marketing Trade Shows Sponsorships 52

Event Marketer

MARCH 23, 2022

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. We didn’t want this to be a passive partnership.

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Hospitality Sponsorships 2021 Entertainment 104

GEVME

SEPTEMBER 24, 2019

Event revenue types. They also provide the event teams with an opportunity for staff to engage with a range of local community organisations and to gather and manage more attendees. Sponsorship packages. Events sell tons of food and drinks annually, and this brings benefits from catering and other vendor products.

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Advertising Food and Beverage Sponsorships Hospitality 120

Socio Events

MARCH 27, 2023

Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. And the good part is that you don’t need a ton of content to start sending tweets, posting on Instagram, or teasing the event on LinkedIn. Download the guide 11.

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2023 Sponsorships Social Media Entertainment 52

TicketBud

DECEMBER 5, 2023

These are events that your audiences might come to expect every year, raise the most money for your organization, or foster an important partnership with an outside organization. To keep these flagship events at the forefront, plan ahead to book venues and secure highly sought out entertainers, speakers or vendors.

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Marketing Negotiating Entertainment Sponsorships 110

Event Marketer

MARCH 4, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. Behold: The Florida Man Games. Oh yes, “the most insane athletic showdown on Earth” just wrapped its inaugural competition in St. Augustine, FL.

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Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio. “It’s

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Food and Beverage Retail 2022 Sponsorships 105

Event Marketer

FEBRUARY 5, 2024

. “Our search for fun and adventure doesn’t hibernate during the winter,” says Subaru senior vp-marketing Alan Bethke. The post First Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour appeared first on Event Marketer. Visitors can rearrange magnets on a “LOVE” sign.

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2024 Social Media 2022 Entertainment 102

ePly

FEBRUARY 13, 2024

Sponsorships – Very important in the non-profit arena, sponsorships can help to fund projects and keep programs operating. Importance of Evaluating Event ROI Analyzing your event ROI is essential in keeping your organization moving forward. Event Marketing Attribution Measuring the ROI of your event is crucial.

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Social Media Event Marketing Sponsorships Events 62

Planning Pod

JANUARY 25, 2017

” Because event sponsorships play such a significant role in event revenues – one recent study shows that 63% of event managers rely on sponsorships as a significant source of income – it’s vital that you give yourself and your events the best chance to attract the right sponsors.

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Sponsorships Social Media Negotiating Marketing 128

Event Marketer

JULY 5, 2021

But the resulting pivot to digital needed to go far beyond Zoom calls and flash sales to appeal to the event’s young, discerning target. Enter: ComplexLand, a free, first-of-its-kind virtual event held last December that sat at the intersection of gaming, commerce and entertainment. See the environment in action: SPONSORSHIP.

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Apparel Sponsorships Retail Social Media 104

Endless Events

APRIL 4, 2023

Create a spreadsheet to track every expense for the event. Create categories in the spreadsheet for food, entertainment, the venue, A/V, and anything else you’ll need to buy for the event. Use targeted pay-per-click ads, email marketing, social media, and influencer partnerships to get people talking.

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Speakers Entertainment Sponsorships Event Management 62

Eventmobi

FEBRUARY 3, 2021

In-person engagement can be pivotal for special events that engage multiple senses, such as site-specific experiences or performances. More specific examples include incentive trips or and live entertainment attractions. . Does the event revolve around a large-scale display? Sponsorship: A Way to Support Lower Ticket Costs.

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