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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Something is rotten in the state of meeting industry education

Conferences that Work

I’ll illustrate with the area where I have most experience: providing education at these meetings. Meanwhile, it’s clear from a review of industry conference programs that large numbers of presentations are accepted from employees of sponsors or trade show exhibitors.

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Temporary Fix or Permanent Change? An AV Perspective on the Evolution of Trade Shows

PCMA Convene

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding. “But

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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Trade show etiquette: Confessions of a self-proclaimed suitcaser

Plan Your Meetings

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers.

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Shaping the Events Industry in 2024: Event Professionals Share Their Predictions 

ePly

.” Exhibitor Education Will Be Essential to Drive Trade Show Success According to Richard Erschik , speaker/presenter for the Exhibitor Training Webinar , the pandemic forced many exhibiting companies to lay off their exhibit managers.

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7 Tips from Smart Meeting Northern California Speaker Eileen McDargh for Partnering at Your Next Trade Show

SmartMeetings

Want to gain added exposure at a trade show? Smart Meeting Northern California speaker Eileen McDargh says, “don’t settle for just a banner on the stage with your company’s name.” Consider sponsoring a professional speaker and get creative about partnering. Make sure the speaker is versed in your product or service.