Mon.Oct 24, 2022

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Event innovation, Disney, and souvenirs

Conferences that Work

Event innovation has to be more than giving attendees souvenirs. Seth Godin , writing about extending brands , points out that to be successful you need to create something that’s both additive and new. For example, he compares Disney’s development of Disneyland from its movies, versus Leica announcing a watch. Unlike Disneyland, Leica’s watch is “a souvenir of a feeling, not the creator “ “The crappy t-shirt you bought at your favorite musician’s concert is a

2009 227
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Sustainability in Action: Climate Tech Conference Reduces Its Own Carbon Footprint

EventMB

Skift Take: A climate tech conference in Tel Aviv introduced the events industry to a versatile new bioplastic that’s climate-positive, fully recyclable, and cost-effective. — Julie Moline Read the Complete Story On Skift Meetings.

Tech 185
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Trending Sources

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3 Formats for the Next Generation of Panel Sessions

PCMA Convene

Industry panels can make a big impact at conferences — if they are presented in new and creative ways. For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact. While keynote speakers can still be a significant attendance driver, I think 2023 is the year to resurrect the industry panel.

Speakers 116
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New U.S. Privacy Laws Will Give More Power to Meeting Attendees

Smart Meetings

Beginning in early 2023, U.S. states Virginia, California, Colorado, Connecticut and Utah, will be introducing new data privacy laws. These separate privacy acts go by different names, but they aim to accomplish the same things, namely, giving the consumer more control over what is done with their information. The new laws will bring these U.S. states’ data privacy regulations closer to the European Union’s Global Data Protection Regulation (GDPR), which passed in 2018.

Meetings 105
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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‘There’s no Obstacle Too Big’ to Derail Association’s Annual Event

PCMA Convene

In 2021, the IASA Xchange conference, scheduled to take place in person in New Orleans, faced both a COVID-19 surge and Hurricane Ida, resulting in a move to an all-digital event. (Courtesy IASA). The last time Convene checked in with Kerry Crockett, MBA, CAE, CMP Fellow, DES, the CEO of the Insurance Accounting and Systems Association (IASA), she was in the midst of finalizing plans for her annual event in a rapidly shifting environment.

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5 Key Event Marketing Strategies That Work

Event Planning BluePrint

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . Mastering event marketing is so important that, according to Harvard Business Review , 52 % of business owners claim that event marketing is THE marketing channel that drives the most ROI.

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How Four Brands are Celebrating Halloween with Metaverse Activations

Event Marketer

From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as a sensorial occasion best celebrated in the flesh. But for brands interested in scaling the reach of their campaigns and budget dollars, and testing the waters of the metaverse, digital holiday activations present a viable option. Chipotle was the first to experiment in the space with last year’s “ Boorito ” experience on Roblox.

Apparel 88
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5 Key Event Marketing Strategies That Work

Event Planning BluePrint

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . Mastering event marketing is so important that, according to Harvard Business Review , 52 % of business owners claim that event marketing is THE marketing channel that drives the most ROI.

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Hiring a Wedding Planner: Everything You Need To Know

QC Event School

When it comes to planning a wedding, there are many things that go into it – from the invitations to the food, and everything in between. For some couples, all of this planning can be a little (or a LOT) overwhelming… And this is where hiring a wedding planner comes in handy! A wedding planner can take care of all the details for you; allowing you to simply sit back, relax, and enjoy your big day.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Circular and Carbon Neutral Expo: Bringing Together More Than 1,000 Attendees

Eventtia

1,149 virtual attendees. 709 in-person attendees. + 100 speakers. Waste2Worth. Waste2Worth (W2W) is a company that helps organizations identify and bring to life an innovative portfolio of “circular” products, services, and projects that increase profitability, improve competitive advantage and strengthen business sustainability. Target Audience. Small and mid-size enterprises (SMEs).

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Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’

Event Marketer

At the close of the experience, visitors themselves become part of The Living Portrait of NYC. Authentically embedding oneself in a community requires understanding the people that comprise it. It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents.

Banking 66
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Circular and Carbon Neutral Expo: Bringing Together More Than 1,000 Attendees

Eventtia

1,149 virtual attendees virtuales. 709 in-person attendees. 100+ speakers. ? Waste2Worth. Waste2Worth (W2W) is a company that helps organizations identify and bring to life an innovative portfolio of “circular” products, services, and projects that increase profitability, improve competitive advantage and strengthen business sustainability. ? Target Audience.

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HKECIA Welcomes Measures to Support CandE Industry in the 2022 Policy Address

Exhibitor Magazine

HONG KONG - The Hong Kong Exhibition and Convention Industry Association (HKECIA) welcomes the measures of the HKSAR Government to support the conventio.

2022 71
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Episode 58: Pandemic Positives: Rethinking the Member/Sponsor Relationships for Associations with Ann Hollins from Events Outlined

Techsytalk

While the pandemic had many troubles for our industry, Ann chooses to look at the bright side – and think about how we can use this opportunity to rethink how to provide value to both sponsors and members. We talk about her work in this niche, and also how Ann has helped the techsytalk team produce several events after connecting post-pandemic!

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NEXT&, Maritz Global Events’ Signature Event, Puts Attendees Front and Center

Maritz Global Events

The team at Maritz Global Events recently executed the second NEXT&, a signature event that brings together our team, invited clients and supplier partners. And this year, one that put attendees squarely in the driver’s seat to drive content and experiences.

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The Business of Events announces Lord Kamall as keynote speaker

Event Industry News

The Business of Events has just announced that Lord Syed Kamall, Parliamentary Under Secretary of State for Civil Society, Heritage, Tourism and Growth at the Department for Digital, Culture, Media and Sport will be the key note speaker at its 2022 UK Policy Forum, which will take place on 02 November at the QEII Centre, Westminster, London. The invitation only event will comprise a series of moderated sessions, with topics including Advocacy & Government Relations and Business Events for Gr

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NEXT&, Maritz Global Events’ Signature Event, Puts Attendees Front and Center

Maritz Global Events

The team at Maritz Global Events recently executed the second NEXT&, a signature event that brings together our team, invited clients and supplier partners. And this year, one that put attendees squarely in the driver’s seat to drive content and experiences.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Recfest: A Festival of opportunity

Event Industry News

Jamie Leonard and his wife Lois Holland Leonard founded Recruitment Events determined to do better in an industry Jamie describes as ‘notorious for very bad events’. They went out to market with a series of small buyer/seller speed meeting shows in 2011 creating the brand and launched RecFest three years later – a festival-style event in a conference room, AstroTurf on the floor, attended by some 100 people.

2011 56
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EXHIBITOR Magazine Announces Winners of its 25th Annual Sizzle Awards

Exhibitor Magazine

EXHIBITOR magazine is proud to announce the following winners in its 25th Annual Sizzle Awards.

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More focus on profitable event request with Event Tech Awards nominee Please ask m

Event Industry News

Not rarely, the large customization requests end up at the bottom. The multi-day events, that often account for 60 percent of your meeting revenue. Exactly the requests you want to focus on, so missed opportunities! By using AI assistant m, there is more time for these important requests since m takes care of all the standardized work. Within the platform, created by tech start-up Please ask m, all requests can be easily reviewed.

Tech 56
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I'm Dreaming of a Pink Christmas

Special Events

How one event company took a December birthday to the next level

Events 80
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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Episode 58: Pandemic Positives: Rethinking the Member/Sponsor Relationships for Associations with Ann Hollins from Events Outlined

Techsytalk

While the pandemic had many troubles for our industry, Ann chooses to look at the bright side – and think […].

Events 52
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christmas is coming

SevenEvents

companies organize events throughout the year, internally it is a good way to encourage workers and create a team between the different departments. christmas is a good excuse to hold a corporate event for employees, it allows the company to gather its team in a relaxed atmosphere and incorporate a part of leisure that allows them to get to know each other and relate to each other from other roles than merely work, especially the companies whose employees are not in the same office can help them

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The GREENTECH FESTIVAL: London welcomes around 1,200 visitors, successfully exploring how climate crisis can be transformed into opportunities

Event Industry News

The GREENTECH FESTIVAL (GTF) celebrated the second stop of its World Tour in London, on October 13th and 14th. GTF and its partners, including this year’s Partner Country Italy, global founding partner Audi, conference founding partner Vodafone Business, Mini and e.ON, gathered at The Truman Brewery to explore bold visions, inspiring concepts, forward-looking projects and green solutions.

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7 tips to sell more tickets

Skiddle

Being able to sell more tickets is always exciting. When you’ve worked hard planning, booking acts, securing venues and marketing your event, the goal is always to get more people through the door and enjoying themselves. When you’re competing against so many other people putting on events, it can be tricky to spread the word. Ticket sales often spike when they’ve been announced, dip in the middle and spike again when the event is close to going ahead.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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THE CROSS RISES FROM THE ARCHES

Prestige Events Magazine

The Cross – the nightlife institution in York Way Goods Yard, King’s Cross between 1993 and 2007 – is back. Known across London for progressive house music, long-standing promoter residencies and well-dressed, beautiful people, The Cross has opened its doors again at last. The Cross 2.0 comprises six floors offering luxuriously designed spaces to drink, dine and dance.

2007 40
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How to… configure Re:Sell for your event

Skiddle

Skiddle’s Re:Sell feature allows customers to return and resell their tickets to other customers without risk. When customers buy through unofficial channels, they are at risk of not receiving the money from the buyer or, if they are buying, receiving fraudulent tickets. Re:Sell solves this issue. Because Skiddle is the official ticket agent, we can verify that the tickets are genuine.

Events 40
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THE BUSINESS OF EVENTS ANNOUNCES LORD KAMALL AS KEYNOTE SPEAKER

Prestige Events Magazine

The Business of Events has just announced that Lord Syed Kamall, Parliamentary Under Secretary of State for Civil Society, Heritage, Tourism and Growth at the Department for Digital, Culture, Media and Sport will be the key note speaker at its 2022 UK Policy Forum, which will take place on 02 November at the QEII Centre, Westminster, London. The invitation only event will comprise a series of moderated sessions, with topics including Advocacy & Government Relations and Business Events for Gr