Event innovation, Disney, and souvenirs
Conferences that Work
OCTOBER 24, 2022
Event innovation has to be more than giving attendees souvenirs. Seth Godin , writing about extending brands , points out that to be successful you need to create something that’s both additive and new. For example, he compares Disney’s development of Disneyland from its movies, versus Leica announcing a watch. Unlike Disneyland, Leica’s watch is “a souvenir of a feeling, not the creator “ “The crappy t-shirt you bought at your favorite musician’s concert is a
Let's personalize your content