Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

Eventmobi

MAY 19, 2021

Below is an example of a la carte sponsorship offerings, based on the event lifecycle stages. Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails. Venue Design. Post-Event.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Eventmobi

JANUARY 3, 2019

Below is an example of a la carte sponsorship offerings, based on the event lifecycle stages. Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails. Venue Design. Post-Event.

Sponsorships 256

Sponsorships Event Apps Social Media Events 256

Eventsforce

JANUARY 22, 2024

Consider the key data that you rely on in your daily tasks — i.e., that related to clients, venues, vendors, etc. — A Strategy to Effective Event Marketing: When it comes to targeted marketing, data is an incredibly powerful tool, which is why it pays to keep the data that you use to analyse your target audience well-organised.

Management 112

Management Marketing Technology Event Marketing 112

Event Farm

JUNE 21, 2017

Online interaction with your prospects and customers is, of course, an important part of the marketing and selling processes, and keeping track of how your prospects are engaging online helps you better engage with and sell to them. But what happens during events? 

. Integrate your event data with your CRM.

Event Tech 122

Event Tech Tech Marketing Events 122

Eventmobi

JULY 26, 2023

Some gift-centered member appreciation ideas include: Recipes Personal playlists Free ebooks Audiobook credits Gift cards (especially for partner businesses!) Discounts on products and events According to one survey, 63% of customers think businesses should show their appreciation by offering discounts to loyal customers.

Social Media 195

Social Media Education Advertising 2022 195

ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Event Farm

MARCH 30, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Planning an event is complicated. Digital content like eBooks, webinars, and blog posts are great, but there are an infinite number of digital distractions that can prevent your audience from fully absorbing your message.

B2B 100

B2B Speakers Education 2016 100

Eventsforce

JULY 7, 2020

On-Demand Webinar: Choosing virtual event platforms – how to get it right! Interesting news for event marketers – social media giant, Twitter, has announced that it is rolling out new ‘audio tweets’ which allow users to share thoughts in audio form inside their feeds. Industry eBook: The Event Planner’s Guide to Data Security.

Event Apps 128

Event Apps Social Media Tech Wireless 128

Event Farm

NOVEMBER 2, 2016

event marketing budget does not allow for various experiential and forward-thinking technologies, tech still likely plays a big role in your event planning, management, check-in and analytics processes. Want more tips for hosting successful events? Download our eBook, The Ultimate Guide to Successful Events. "

Technology 100

Technology Event Marketing Marketing Tech 100

Eventbase

JANUARY 30, 2020

However, with increased competition in the space, it’s more difficult than ever to attract and retain new event sponsors. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. The event app is a great place to start.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Eventsforce

FEBRUARY 10, 2020

In this month’s round up of top tech stories, we look at how important data protection and data security has become for event planners two years since the introduction of GDPR. NEW eBook: The Event Planner’s Guide to Good Data Management. MeetingsNet: 5G Broadband – What Event Planners Need to Know Right Now.

Tech 94

Tech Event Tech Hotels Banking 94

Eventmobi

MAY 27, 2019

Throughout the three event days, attendees interacted with 4 – 5 different wall installations placed throughout the venue. Take away the free-standing walls, labour, and expensive printing and replace with venue walls, posters, and sponsors! How can you incorporate this into your event experience design?

2019 170

2019 Trade Shows Sponsorships Event Apps 170

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Event Farm

MAY 24, 2017

This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. You won’t get people to fax in their event registration or stay at the venue if they can’t hear a thing.

Event Tech 153

Event Tech Tech Healthcare Technology 153

Event Farm

JANUARY 5, 2017

If attendee satisfaction is low, it may be time to change or eliminate the event all together. 

You How was the venue? Was the event’s content relevant to their needs? Did they sign up for your event right after you announced it, or was it later in your marketing campaign? Did they like the food?

Social Media 157

Social Media Advertising Events Tech 157

Event Farm

FEBRUARY 8, 2017

Think of these events as a sideshow to the main attraction. Your microevent will be separate from the conference itself, but it will take advantage of the fact that several high-quality prospects or customers from your market will likely be in the same place at the same time. Do you want more advice about how to host successful events?

Conference 100

Conference Sponsorships Social Media Hotels 100

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. Types of Events.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. They’re more likely to understand the event’s culture and tone.”.

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Event Farm

FEBRUARY 27, 2017

This gives you more opportunities to build buzz around your event, provide attendees with valuable content, and keep the conversation going long after your event has ended. But there are so many marketing channels and tactics you can use throughout the attendee journey that putting together an engagement plan can be overwhelming.

Speakers 100

Speakers Social Media Events Marketing 100

Eventsforce

SEPTEMBER 4, 2019

Stress for event planners can come in all shapes and sizes. Signing a venue contract, for example, may be more stressful for you than making a presentation to stakeholders. You can discover all sorts of personalisation ideas from this industry eBook – ‘ The Event Planner’s Guide to Personalisation’. It’s very personal.

Tech 103

Tech Event Management Technology Management 103

Eventsforce

NOVEMBER 16, 2021

Your Hybrid Event Director must be experienced with in-person events and virtual productions so that they can bring these elements together. And of course, they need to be able to synthesise the efforts of all team members and contractors to produce the event. eBook: 10 critical steps to successful hybrid events.

Social Media 97

Social Media Sponsorships Tech Events 97

Cvent: Event Marketing

MAY 22, 2018

Planning an event may seem overwhelming, but we’re here to tell you that, if you take a deep breath, you’ll see it may actually be as easy as ABC. Learn the ABC’s of event planning today. You’ve decided on the venue, the theme, the name of your event, etc. Research is the first step of event planning.

Event Planning 58

Event Planning Sponsorships Social Media Hospitality 58

Eventsforce

OCTOBER 23, 2019

New eBook: 10 Business Reasons Organisations Invest in Event Management Software. Skift: Why is Wi-Fi at Events Still So Bad? This article from Skift does a great job of explaining the common mistakes planners make when organising Wi-Fi around their events. Instead of asking venue providers, ‘Do you have Wi-Fi?’

Tech 83

Tech Event Tech Speakers Technology 83

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Today, Rakuten owns more than a dozen different companies and hosts events for many of them throughout the year. Key Takeaway: You work really hard to plan the perfect event. Digipalooza.

Entertainment 71

Entertainment Retail Education Sports 71

Socio Events

AUGUST 10, 2022

Enabled by a virtual event platform, even this type of event can be translated into an online format. For example, the High Point Market is the largest furnishings industry trade show in the world. Its host, International Market Centers (IMC), was forced to pivot to virtual in response to pandemic crowd restrictions.

Event Ideas 52

Event Ideas 2022 Trade Shows Sponsorships 52

Eventtia

NOVEMBER 17, 2022

That’s why before planning any virtual event you’ll want to know its application. A familiar tool to every marketer, a webinar is a web-based seminar. A best of both worlds scenario which offsets the disadvantages of both types of events, hybrid events allow a bigger audience that can attend in physical or virtual form.

2022 62

2022 Social Media Technology Events 62

Marketo Events

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. In fact, many events end up with long waiting lists.

Marketing 218

Marketing Travel Technology Speakers 218

Eventbase

OCTOBER 24, 2019

At the risk of preaching to the choir: event marketing works. Research from the Harvard Business Review found that 52 percent of business executives believe events drive more business value than other marketing channels. But as an event becomes more successful, there’s a risk of diminishing effectiveness.

Conference 40

Conference Event Apps Event Management Events 40

Corbin Ball

SEPTEMBER 13, 2016

NEW ARTICLE: How to Use Your Blog to Promote Events and Tradeshows. Want to make sure you attract a crowd to your next event? Prime the pump with some easy-to-adopt marketing strategies before you get there. Microsoft adds live event tool - Glisser - to PowerPoint. Microsoft adds live event tool - Glisser - to PowerPoint.

2016 60

2016 Sponsorships Trade Shows Travel 60

Bizzabo

JUNE 19, 2020

For more information on the difference between webinars and virtual events, check out the Going Hybrid Ebook. The AV Production Guide for Virtual Events. We’ve discussed what AV production is, why it’s valuable, and some common misconceptions about virtual events and AV production. AV Production and Services.

Speakers 80

Speakers Events Technology 2020 80

Cvent: Event Marketing

FEBRUARY 7, 2019

Event expenses can account for 25% or more of a company’s B2B marketing budget and internal meetings can add another 3-5%. The total costs to make events happen require a closer analysis of expenses at a granular level. These are costs most familiar to event planners. They are the costs of hosting an event.

Food and Beverage 28

Food and Beverage B2B Advertising Sponsorships 28

Eventsforce

JULY 21, 2021

To help demonstrate the value of your hybrid event and what a sponsor is likely going to want to know, we have come up with four important considerations that event planners need to bear in mind. eBook: 10 Critical Steps to Run Successful Hybrid Events. Related read: How Covid is Changing the Role of Event Data.

Sponsorships 106

Sponsorships Events Trade Shows Tech 106

Eventsforce

SEPTEMBER 4, 2019

Stress for event planners can come in all shapes and sizes. Signing a venue contract, for example, may be more stressful for you than making a presentation to stakeholders. You can discover all sorts of personalisation ideas from this industry eBook – ‘ The Event Planner’s Guide to Personalisation’. It’s very personal.

Tech 40

Tech Event Management Technology Management 40

Bizzabo

JULY 6, 2018

It is not only an opportunity that serves to personalize an individual's event experience, but now more than ever, networking events have become crucial to professional success - for attendees and organizers alike. Use it to create remarkable events that add value and motivate attendees to register to your next event.

Social Media 49

Social Media 2018 Events Conference 49

Social Tables

OCTOBER 14, 2016

You have all your ducks in a row: awesome venue booked, killer catering secured and tickets to your event are sold out. Attendee engagement is an oft-overlooked component that is just as important as the venue or food and beverage. But don’t let the social media fun grind to a halt when the event kicks off. Social Media.

2014 60

2014 Food and Beverage Social Media 2015 60

Eventsforce

JANUARY 23, 2020

We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for event marketing and how that content can be leveraged to engage audiences before, during and after an event. How to Create Content Around Your Event . Provide readers with a FAQ section .

Marketing 119

Marketing Social Media Speakers Events 119