Guidebook

JUNE 26, 2018

Set expectations and get clarity by preparing your questions for event venues, sponsors and suppliers. Ask the venue. Don’t sign a contract with a venue until you’ve searched every closet for a skeleton! Double down on questions about the wifi at the venue. How many devices can access it? Ask your sponsors.

Venues 100

Venues Insurance Contracts Events 100

All Seated

SEPTEMBER 16, 2019

Clearly, today’s buyers have changed the way they find products and services – including venues. Have you changed the way you market your venue? If you aren’t keeping up with today’s buying behavior shifts in how you market your venue, it will be a challenge to increase bookings and revenues. Create venue videos.

Venues 40

Venues Marketing Advertising B2B 40

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Eventmobi

MAY 19, 2021

Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails. Venue Design. Place the sponsor’s logo on any printed and/or digital marketing materials/signage displayed in the event registration area.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Eventsforce

FEBRUARY 18, 2020

Whether you’re looking for some fresh new ideas or want to go back to basics, have a look at our list of popular marketing activities that engage people and convince them to come to an event: 1) Create Exclusive Content . Related reading: 3 Content Marketing Tips for Event Planners. Video is a great tool for marketing events.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event.

Conference 100

Conference Event Marketing Marketing Social Media 100

Eventmobi

JANUARY 3, 2019

Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails. Venue Design. Place the sponsor’s logo on any printed and/or digital marketing materials/signage displayed in the event registration area.

Sponsorships 256

Sponsorships Event Apps Social Media Events 256

Event Farm

JUNE 21, 2017

Online interaction with your prospects and customers is, of course, an important part of the marketing and selling processes, and keeping track of how your prospects are engaging online helps you better engage with and sell to them. How your marketing team can orchestrate account-based plays for maximum attendance.

Event Tech 122

Event Tech Tech Marketing Events 122

Eventmobi

JULY 26, 2023

Some gift-centered member appreciation ideas include: Recipes Personal playlists Free ebooks Audiobook credits Gift cards (especially for partner businesses!) Holding a formal event in a classy venue tells your members that you think they’re worth some extra extravagance.

Social Media 195

Social Media Education Advertising 2022 195

Event Farm

MARCH 30, 2017

From finding a venue and caterer to inviting and engaging with potential attendees , a lot of moving parts need to come together if you're going to host a successful event—and thinking through every detail and logistic is necessary and important. Do you have some signature content that’s performed well as an eBook or webinar topic?

B2B 100

B2B Speakers Education 2016 100

Eventsforce

JANUARY 22, 2024

Consider the key data that you rely on in your daily tasks — i.e., that related to clients, venues, vendors, etc. — A Strategy to Effective Event Marketing: When it comes to targeted marketing, data is an incredibly powerful tool, which is why it pays to keep the data that you use to analyse your target audience well-organised.

Management 112

Management Marketing Technology Event Marketing 112

Eventmobi

AUGUST 22, 2019

None of them had ever been to the event venue before, but they were pleasantly surprised to see ASAE branding all over the airport, directing them to the baggage claim where a Live DJ was spinning tunes at 10am, complimentary coffee and snacks were provided, and so many volunteers were ready to help in any way possible. Venue Tours.

2019 150

2019 Meetings Event Apps Education 150

Bizzabo

JANUARY 4, 2019

In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. In fact data from the 2019 Event Marketing: Benchmarks and Trends report shows that most businesses are spending nearly a quarter of their marketing budgets on live events. Use Historical Data.

2019 61

2019 Event Marketing Marketing Social Media 61

Eventsforce

FEBRUARY 10, 2020

We also look at some cool new tech tools, including short-range projectors and a VR solution that makes venue site-inspections a lot more practical (and less expensive!). NEW eBook: The Event Planner’s Guide to Good Data Management. MeetingsNet: VR-based Venue Site Inspections Take Another Step Forward.

Tech 94

Tech Event Tech Hotels Banking 94

ePly

FEBRUARY 13, 2024

That investment can be anything from real estate to a marketing campaign or conference. While ROI goals may vary from organization to organization, a good rule of thumb is to set a goal of making more than what you spent on the event and marketing campaign. What is event ROI? This can usually be captured in a survey.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Eventsforce

JULY 7, 2020

Interesting news for event marketers – social media giant, Twitter, has announced that it is rolling out new ‘audio tweets’ which allow users to share thoughts in audio form inside their feeds. Forbes: Facebook Launches ‘Venue’ to Focus More on Live Events. Industry eBook: The Event Planner’s Guide to Data Security.

Event Apps 128

Event Apps Social Media Tech Wireless 128

Social Tables

NOVEMBER 10, 2016

F&B, A/V, and venue rental. Production costs, staffing, and attendee housing make up the next group of expenses, followed by speaker fees, entertainment and printed marketing materials in terms of the most expensive event budget items. David is the Content Marketing Manager at Social Tables. The Big Three. Event technology.

Entertainment 98

Entertainment Tech Event Tech 2017 98

Event Farm

MAY 24, 2017

This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. You won’t get people to fax in their event registration or stay at the venue if they can’t hear a thing. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience.

Event Tech 153

Event Tech Tech Healthcare Technology 153

Event Farm

JANUARY 5, 2017

How was the venue? Did they sign up for your event right after you announced it, or was it later in your marketing campaign? Download our free eBook, Using Tech to Track Event ROI. If attendee satisfaction is low, it may be time to change or eliminate the event all together. 

You Did they like the food?

Social Media 157

Social Media Advertising Events Tech 157

Event Farm

OCTOBER 25, 2016

This is a guest post by Reno Macri, the Director of Enigma Visual Solutions , a UK-based exhibition and event company that specializes in experiential marketing, event design and production, bespoke exhibition stands , and more. Download our free eBook, 50 Tips for Hosting Badass Events. Feel free to connect with him on Twitter.

Trade Shows 100

Trade Shows Venues Events Marketing 100

Eventsforce

MARCH 6, 2020

Attendees will also be able to get a copy of a new industry eBook ‘ The Event Planner’s Guide to Good Data Management’ , which helps organisers get more value from their event data. The topic will also be covered by Ian Webb, Head of Business Development at Eventsforce, in a panel session, titled ‘Is Event Tech a Hindrance or a Help?’.

2020 52

2020 Event Tech Tech Education 52

Smart Meetings

SEPTEMBER 23, 2021

The venue was perfect and the speakers top-notch. The fact is your event deserves to be successful despite all the uncertainties in the market. The fact is your event deserves to be successful despite all the uncertainties in the market. Ensure the show will go on, even if market conditions change on short notice.

Speakers 98

Speakers Travel Technology Insurance 98

Event Farm

FEBRUARY 8, 2017

Your microevent will be separate from the conference itself, but it will take advantage of the fact that several high-quality prospects or customers from your market will likely be in the same place at the same time. Instead, rent out bar space or reserve a large table at a restaurant near the conference venue. Follow up—quickly.

Conference 100

Conference Sponsorships Social Media Hotels 100

Eventmobi

MAY 27, 2019

Throughout the three event days, attendees interacted with 4 – 5 different wall installations placed throughout the venue. Take away the free-standing walls, labour, and expensive printing and replace with venue walls, posters, and sponsors! Produces additional content for your event for pre/post-event marketing and follow-ups.

2019 170

2019 Trade Shows Sponsorships Event Apps 170

Event Farm

FEBRUARY 27, 2017

But there are so many marketing channels and tactics you can use throughout the attendee journey that putting together an engagement plan can be overwhelming. For the first post in this series, we’re focusing on pre-event engagement—so keep reading to learn how to get attendees excited and engaged before they even show up to your venue.

Speakers 100

Speakers Social Media Events Marketing 100

Event Farm

NOVEMBER 2, 2016

event marketing budget does not allow for various experiential and forward-thinking technologies, tech still likely plays a big role in your event planning, management, check-in and analytics processes. Download our eBook, The Ultimate Guide to Successful Events. " Even if your. RFID (radio frequency identification).

Technology 100

Technology Event Marketing Marketing Tech 100

Guidebook

JULY 17, 2016

Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. We love this analogy originally shared on another post by Tom Spano, Head of Sales and Marketing at Goombal. There’s so much more to learn from them– download the ebook now !

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Socio Events

AUGUST 23, 2021

Over the last two decades, marketing has embraced digital practices, which have become a staple in most company’s promotional strategies. But even though digital techniques have made their way into numerous marketing campaigns, in-person events remained an integral component of marketing strategy. Let’s dive in!

Sponsorships 52

Sponsorships Speakers Travel Event Management 52

Eventbase

JANUARY 30, 2020

Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. As well as sponsorship of the entire event app, event marketers can offer in-app advertising that opens up opportunities for more than one sponsor. Image via Event Marketer.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Eventsforce

SEPTEMBER 4, 2019

Signing a venue contract, for example, may be more stressful for you than making a presentation to stakeholders. You can discover all sorts of personalisation ideas from this industry eBook – ‘ The Event Planner’s Guide to Personalisation’. eBook: The Event Planner’s Guide to Data Integration. It’s very personal.

Tech 103

Tech Event Management Technology Management 103

Eventsforce

NOVEMBER 16, 2021

eBook: 10 critical steps to successful hybrid events. For example, ensuring that speakers are in the right place for studio or side interviews, checking that the venue staff have everything under control, or being sent out by the technical team to find some kit. 7) Marketing & Social Media . 2) Logistics.

Social Media 97

Social Media Sponsorships Tech Events 97

Guidebook

DECEMBER 9, 2015

This free eBook will walk you through the process of evaluating an event app – plus provide you with the Event App Scorecard to give you an objective way to rank your options with a numerical score. What your venue can handle: Find out which features work with and without a wifi connection.

Event Apps 92

Event Apps 2016 Social Media Education 92

Eventbase

JANUARY 9, 2020

Savvy event managers can join the sustainability movement and market eco-friendly features as key differentiators of their event. Use water refill stations Sustainable event managers provide refillable water bottles to attendees and place refill stations throughout their event venue. What is sustainable event management?

Sustainability 52

Sustainability Food and Beverage 2020 Event Apps 52

Eventsforce

OCTOBER 23, 2019

New eBook: 10 Business Reasons Organisations Invest in Event Management Software. Instead of asking venue providers, ‘Do you have Wi-Fi?’ Why not sign up to our newsletter for tips, updates and research reports on all the latest event and marketing tech trends shaping the events industry today. Is it suitable?

Tech 83

Tech Event Tech Speakers Technology 83

Eventsforce

JANUARY 29, 2020

Last week, organisers of RuPaul’s first-ever DragCon UK had to apologise to fans who were unable to get into the venue – despite being ticket holders and waiting for hours outside. New eBook: The Event Planner’s Guide to Good Data Management. 2) Brief On-Site Staff, Volunteers and Security personnel .

Social Media 126

Social Media Events Speakers Management 126

Socio Events

AUGUST 10, 2022

For example, the High Point Market is the largest furnishings industry trade show in the world. Its host, International Market Centers (IMC), was forced to pivot to virtual in response to pandemic crowd restrictions. Virtual event swag may consist of items like eGift cards, eBooks, app subscriptions, or online courses.

Event Ideas 52

Event Ideas 2022 Trade Shows Sponsorships 52

Cvent: Event Marketing

MAY 22, 2018

When planning your event, before you can begin marketing and sending invites to potential attendees, you need to know who your audience is! Marketing your event to the right audience will help guarantee your event attendees are excited to be at your event and eager to learn. Finding the perfect venue is very important.

Event Planning 58

Event Planning Sponsorships Social Media Hospitality 58