Endless Events

JUNE 10, 2020

And what are some virtual trade show ideas I can use? But some of the questions we see people asking more often surround trade shows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual trade show ideas.

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Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Ins'Tent

JULY 20, 2023

Trade shows are an excellent opportunity for businesses to showcase their products or services, network with other professionals, and attract potential clients. However, with so many exhibitors vying for attendees’ attention, it can be challenging to have your trade show booth stand out. Product demos.

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Socio Events

APRIL 10, 2023

A trade show booth serves as a first impression of your brand, and a successful design gets people to stop to learn more. Start the 2023 trade show season off on the right foot with these trade show booth ideas. Good branding Finally, every exceptional trade show booth has good branding.

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PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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Event Marketer

MAY 31, 2023

The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. For indie gaming publishers reliant on trade shows, contingency plans are critical.

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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Socio Events

NOVEMBER 16, 2022

As we continue to ride the virtual wave that began in 2020, virtual trade shows are more popular than ever. But how do you host a successful virtual trade show? An introduction to virtual trade shows. The benefits of hosting a virtual trade show. Download the guide. The sky’s the limit.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

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CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Get a Demo. Get Ready for Hybrid Events.

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Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

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Techsytalk

APRIL 18, 2017

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Market Research. Meet the Media.

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GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

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Smart Meetings

MARCH 25, 2024

There will even be more content designed just for destination marketers. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Check out the largest trade show with over 300 exhibitors. Browse the trade show floor all day for demos and deals.

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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SmartMeetings

FEBRUARY 13, 2017

Here are key takeaways that could impact the travel, trade show and hospitality industries. Is 2017 a buyer’s or a seller’s market for hotel supply growth? Trade shows to grow 3 percent through 2019. The post 2017 Association Trends that Impact Travel, Trade Shows & Hotels appeared first on Smart Meetings.

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Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Amber golds and moss greens brought a sense of sanctuary to a busy showfloor.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Techsytalk

APRIL 11, 2017

Planning to attend a trade show can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.

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Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

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Event Industry News

FEBRUARY 19, 2020

After something that handles registration, check-in, marketing and attendee engagement, all in one hit? Our market-leading platform allows you to create better experiences, drive more revenue and audience satisfaction, while saving precious time in the running of your events. Need more from your event management technology?

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Zinzi photo). 3, leaned into that narrative. Paint perfect pinstripes?

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. Build: Freeman) Google’s booth also featured color-coded zones that showcased its GenAI chops across disciplines like marketing and digital commerce.

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Event Industry News

APRIL 13, 2023

ePlannerPro is a B2B cloud-based meeting scheduling management platform that has been designed to help companies and third-party event agencies manage their trade show and conference presence more effectively and efficiently.

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Eventmobi

DECEMBER 14, 2023

Take a look at these reasons why event planners should offer lead capture at events and trade shows: Sponsor ROI Your sponsors invest in your event to gain exposure and connect with leads. Recommended Read: Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market?

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Event Marketer

MARCH 22, 2024

Christine Buck, Chief Marketing and Communications Officer, HIMSS The Puppy Park on the show floor was a popular spot. A microphone-equipped host elevated on a circular platform drew passersby into a demo space that faced out toward the show floor aisles. It’s also important to be on point with your social game.”

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Event Marketer

OCTOBER 27, 2023

More Trade Show Trends: Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 Exhibit Design: Inspiration from the Festival Season’s Experiential Builds The Art of Meetings by Visit Seattle Located off the showfloor and by the entrance, this experience explored the destination through an artistic lens.

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Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Product Demo.

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Event Marketer

DECEMBER 14, 2023

The message of sustainable computing for a sustainable future resonated throughout the exhibit, with hands-on demos exploring AI, software and hardware solutions. Looking at the changing trade show landscape, Torregroza noted that some exhibitors are starting to take risks to stand out in the “sea of sameness.”

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Event Rebels

APRIL 21, 2021

Tied to our ERVirtual Trade Show virtual tote bag feature, participants can fill up their tote bag with scavenger list items and become eligible for prizes. However, in a virtual booth, exhibitors are not limited to printed items and the typical trade show swag. Live meetings, demos. For example… Link to: Videos.

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PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Due to COVID-19, we found ourselves in the position to bring that digital offering forward now.”.

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Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Innovative Healthcare Event Formats Healthcare events don’t have to follow the standard conference or trade show formats.

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Hubilo Blog

JANUARY 13, 2021

But how can they be truly leveraged from a sales and marketing perspective? Moreover, they can multitask all the event activities like a pro; be it being a part of the virtual booth, engaging with leads via chat, viewing business cards, scheduling meetings or giving online demos. appeared first on Hubilo Blog.

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Socio Events

JANUARY 26, 2023

Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person. Trade shows Trade show, trade fair, exhibition—all of these are synonyms for the same type of event.

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