ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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Eventmobi

FEBRUARY 21, 2024

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Your exhibitors need a way to quickly collect and qualify leads so their sales and marketing teams can easily prioritize their outreach efforts. Book your personalized demo today !

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Hubilo Blog

JANUARY 13, 2021

But how can they be truly leveraged from a sales and marketing perspective? Moreover, they can multitask all the event activities like a pro; be it being a part of the virtual booth, engaging with leads via chat, viewing business cards, scheduling meetings or giving online demos. appeared first on Hubilo Blog.

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Event Industry News

FEBRUARY 19, 2020

After something that handles registration, check-in, marketing and attendee engagement, all in one hit? Our market-leading platform allows you to create better experiences, drive more revenue and audience satisfaction, while saving precious time in the running of your events. Need more from your event management technology?

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2020 Trade Shows Technology Marketing 72

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. Promotion channels and venue.

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Eventmobi

NOVEMBER 2, 2023

We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. Consider organic content marketing. Which marketing campaign worked best with this audience?

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Attendease

FEBRUARY 21, 2024

In a mass email to BlueJeans users , Verizon claimed the decision was made “due to the changing market landscape.” See Attendease in Action: Schedule a Free Demo Looking for an alternative to BlueJeans video conferencing software? The move by Verizon to sunset BlueJeans was shocking to many users of the platform. Look no further.

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ePly

JUNE 28, 2022

Experiential marketing (or branded experiences) is an engaging way for audiences to physically immerse themselves in a brand instead of simply purchasing the brand’s product or service. Use your branded experience to gather quantitative and qualitative information about your audience: What’s their demographic? What products are they drawn to?

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Hubilo Blog

JULY 6, 2021

Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. High-quality virtual and hybrid event platforms are now available to any marketer because of incredible improvements in event technology. This is made possible by: Integrating marketing automation tools with the hybrid platform.

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Attendease

AUGUST 8, 2023

With this acquisition, we will expand our market to event planners with easy to use and flexible event planning and marketing tools – for social and corporate event planners. To learn more about Tripleseat or to schedule a demo, please visit www.tripleseat.com.

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Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

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2024 Trade Shows Medical Meetings Banking 98

Attendease

MARCH 28, 2024

Whether you need help with your virtual fundraising event’s marketing strategy or selecting the right technology, this guide is here to help. Do this by checking reviews, reading testimonials, viewing case studies, and scheduling demos with the provider.

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Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Shows 52

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Attendease

JUNE 20, 2023

Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. Put your marketing efforts on auto-pilot Say goodbye to using separate tools for your landing page, website, and marketing.

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Velvet Chainsaw

JUNE 15, 2022

The holy grail of pricing is to make it value-based, or what the market will bear. Thought-leadership inventory items — like sponsored sessions, tech demos, general sessions, and VIP experiences — are usually prime candidates for value-based pricing. Some of the indicators for using this model: A) They’re in high demand.

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Eventtia

FEBRUARY 8, 2023

Our experience shows that most companies treat events as supplementary, on-off marketing campaigns. This article will explain how, but first, let’s discuss revenue marketing. What’s Revenue Marketing Strategy? Revenue marketing flips the script to focus on what customers want.” Where Do Events Fit In?

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Attendease

APRIL 9, 2024

SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Teams can work together over the course of the event to develop prototypes or solutions and then present their demos to judges. Set up a demo area for teams to showcase their creations.

Corporate Events 195

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Velvet Chainsaw

OCTOBER 1, 2020

Numerous association professionals have conducted demos with well over 20 providers! Several association leaders talked about the internal due diligence required in clarifying needs, wish lists and priorities before soliciting demos or proposals. Platform Research & Decisions.

Events 398

Events Hotels Conference Marketing 398

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

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Event Marketing Marketing Social Media Event Apps 167

Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

Trade Shows 113

Trade Shows 2024 2023 Marketing 113

Attendease

DECEMBER 27, 2023

With the ability to create interactive 3D environments, virtual site visits, and product demos, AR and VR have the potential to impact events both online and in person greatly. Organizers may draw more people to their events by using tools like targeted marketing, trending hashtags, and interesting content.

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2024 Event Planning Social Media 2023 370

IMG

OCTOBER 30, 2023

During the event, the influencers had the chance to trial four of the best apps available on Daydream in our immersive demo area. This very exclusive event aimed to create an experience to educate and inspire them about the product but also encourage them to use their Google Pixel phones.

Tech 195

Tech Retail Education Events 195

Attendease

OCTOBER 20, 2023

Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics. Knowing where your audience comes from is crucial for smart marketing.

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Event Marketer

MARCH 7, 2024

We wanted this to be like buying a new car,” said George Hanus, marketing manager at ClosetMaid Pro. Attendees lingered by the fireplace, took a minute to relax on the plush couches, and gravitated towards the central island to watch cooking demos and chat, just like in a real kitchen. Partner: WBE Exhibits Delta Faucets Co.

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2024 Trade Shows 2009 Banking 118

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. Simply put, email matters. The only problem?

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Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

B2B 52

B2B Marketing Social Media Technology 52

Tigris Events

APRIL 12, 2022

[…]. The post Demonstration Marketing: A Creative, Yet Effective Way to Boost Your Business! appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Event Marketer

MARCH 18, 2024

The marketing team behind Stoltenberg Consulting Inc. Rather than having attendees walk by a booth and swipe a freebie without stopping, brands got creative to encourage attendees to engage with the product or services on display by either chatting with brand reps or taking part in a demo.

Trade Shows 112

Trade Shows Tech Speakers Consulting 112

InGo

FEBRUARY 15, 2021

In a recent Forbes article, Why Is Influencer Marketing Such A Big Deal Right Now? , the author Michael Fertik, an internet entrepreneur, says influencer marketing content delivers 11x better ROI than other more traditional marketing tactics. To cut your marketing costs and accelerate your growth schedule a quick InGo demo.

Marketing 64

Marketing B2B Advertising Global Events 64

EventBank Insights

JUNE 28, 2019

On June 27th, EventBank hosted its fourth ‘Data-driven Marketing & Events’ panel discussion in Singapore. To find out more how EventBank event management software can help you manage your events from start to finish productively, book a demo with us today. start to become ‘How can our audience provide to us?’.

Marketing 60

Marketing Technology Management Event Management 60

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA broke it down for Convene. STAGES THAT SHINE. INSPIRING INFLUENCERS. The stage at Galaxy Unpacked.

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Marketing 2019 B2B Advertising 74

Event Farm

FEBRUARY 15, 2017

The discussion around events usually revolves around the marketing team. It makes sense—marketing typically plans events, and the events come out of marketing's budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline, it’s important to look at events form a sales perspective as well.

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Marketing Events Meetings Technology 174

EventBank Insights

JUNE 26, 2019

[link] Data-driven marketing is not a new concept, but what’s distinctly different for the changes this time around is the alarmingly quick pace of it all – and for marketers, that means the crucial need to keep up. The panel also dive in the use of chatbots on marketing promotions. See photo highlights below. .

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Event Marketer

APRIL 17, 2024

Key insights from the report: Exhibit marketer demographics are shifting. Forty-six percent of exhibit marketers are female, according to the report, which saw five-percent more female respondents overall. Meanwhile, the average age of respondents compared to last year’s report decreased, from 51 down to 47. Have a story idea?

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2024 2023 Marketing Meetings 71

InGo

FEBRUARY 8, 2022

Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. So how do you build a strong referral marketing strategy that helps you achieve your business goals? So how do you build a strong referral marketing strategy that helps you achieve your business goals?

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Big Tickets

AUGUST 22, 2018

The post Request A Demo appeared first on Xorbia Tickets.

Event Marketing 28

Event Marketing Marketing Events 28

EventBank Insights

MAY 29, 2019

[link] On May 29th, EventBank and the American Chamber of Commerce in Shanghai hosted a panel discussion on the topic of Data-Driven Marketing & Events to discover the ever-recent insights and trends from events, marketing, and brand activation. Book a Demo and we'll show you how it all works.

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