Bose’s Noisy Product Demos Showcase the Power of its Noise-cancelling Earbuds
OCTOBER 10, 2022
A sensorial entry moment, live demos, interviews with product experts and a performance by The Strokes were all designed to deliver on Bose’s “transformative sound experiences” brand promise. “Sound is Power” messaging was woven through a number of activations and demo experiences. At New York City’s Glasshouse on Sept.