Socio Events

SEPTEMBER 22, 2022

Forward-thinking marketers are constantly looking for new, innovative ways to reach their target audience. Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. What is an event marketing plan?

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Event Marketing Marketing 2022 Social Media 98

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Marketer

OCTOBER 10, 2022

8, the brand hosted a press launch, followed by an evening influencer event produced in partnership with NYFW that served as the annual show’s official kickoff soiree. They also caught a multi-faceted live demo, accompanied by 270-degree projection-mapped graphics, that showcased the noise-cancelling power of the product.

Fashion 98

Fashion Social Media Technology Event Marketing 98

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. In-event surveys.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Eventsforce

DECEMBER 15, 2022

From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. Whether hybrid, virtual or in-person, see how Eventsforce is exactly the right solution to help you meet all your event objectives. Book your demo now.

Event Marketing 106

Event Marketing Marketing Speakers Advertising 106

Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge. Three words: Virtual event marketing. What is virtual event marketing? So, what do you do?

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 52

Marketing Social Media Events Event Marketing 52

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Nunify

NOVEMBER 3, 2021

Event marketing is the latest social media and online marketing tool which is making quite a buzz in the corporate world. A report by Forrester suggests that 35% of US-based B2B marketing decision makers rank event marketing as one of the top four most effective tools for generating demand. Let’s find out.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Attendease

JUNE 20, 2023

For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Event Marketer

APRIL 18, 2024

The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.

2024 99

2024 Marketing Food and Beverage Sponsorships 99

Event Geek

JANUARY 18, 2018

CES 2018 had nearly 4,000 exhibitors or 10x as many as Dreamforce (see the The Best Event Marketing at Dreamforce 2017 ). While operating on much tighter budgets, these startups exercised their event marketing muscle with creative strategies that delighted attendees and delivered real, measurable results.

2018 68

2018 Event Marketing Marketing 2017 68

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. That’s where marketing automation comes in.

Event Marketing 65

Event Marketing Marketing 2018 Events 65

Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. You want an event that captures attention and gives your audience a stellar first impression. Set up live video streams and demos so attendees can engage with your product in real time.

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2024 Event Ideas Social Media Events 195

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. In-event surveys.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Attendease

OCTOBER 25, 2023

Essential email marketing metrics Unlike traditional mass marketing, which casts a wide net to reach a broad audience, direct marketing focuses on reaching individuals or a well-defined group of potential customers. You can even include promo codes to give your referral’s audience an incentive to attend your event.

Social Media 195

Social Media Marketing Events Event Marketing 195

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

2024 98

2024 Trade Shows Medical Meetings Banking 98

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Attendease

OCTOBER 20, 2023

They tell real truths about your audience’s journey and your event’s reach. Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics.

Social Media 307

Social Media Events Marketing Event Marketing 307

Event Geek

MARCH 26, 2018

But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Setting up meetings during a big event like a conference or trade show is the most effective way to drive higher event ROI and influence closed business. You must be busy.

Event Marketing 60

Event Marketing Marketing Meetings Trade Shows 60

Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Use features of the hybrid event app as well as the event platform to do this.

Marketing 105

Marketing Advertising Event Apps Banking 105

Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. At Shutterstock, she oversees the execution of all the brand’s events in the U.S.

Trade Shows 109

Trade Shows 2024 2023 Marketing 109

Event Industry News

SEPTEMBER 22, 2021

SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. This new solution will allow B2B marketers to deliver stunning webinar experiences to their customers, and boost ROI and growth. . And SpotMe Express does exactly this.

B2B 59

B2B Marketing Event Marketing Speakers 59

Hubilo Blog

NOVEMBER 14, 2019

Be it a conference, meet-up, seminar or a major exhibition, event organizers perceive events as the perfect marketing tool. Marketers across the globe are in consensus that events are one of the most effective marketing tools. Events, however, are no cheap affair. Creating a Definitive Marketing Plan.

Event Marketing 56

Event Marketing Marketing Social Media Event Apps 56

Hubilo Blog

JANUARY 13, 2021

The world today has finally seen the value in hosting events online. But how can they be truly leveraged from a sales and marketing perspective? Virtual event platforms also provide an array of networking options. But things are very different at a virtual venue because marketers are backed by intelligent event-tech platforms.

Marketing 90

Marketing Event Tech Tech 2020 90

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Analyze results to continually evolve your programming and improve future events. Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Attendease

DECEMBER 13, 2023

Once logistics are set, start promoting your event. Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Attendease

AUGUST 25, 2023

When done right, a great event website can really help hype up your event, turning a casual browser into a committed and loyal attendee! However, creating and publishing event websites has historically been a challenge for marketers—especially ones without an army of developers and designers at their disposal.

Speakers 370

Speakers Event Management Sponsorships Management 370

Hubilo Blog

MARCH 11, 2020

Since these Stories appear right below your bio, they make it easier for people to learn more about your events. If you want to generate more engagement and connect better with your target market, then you do not have to be so shy of showing your face. Build Short Video Selfies Into Story.

Event Marketing 52

Event Marketing Marketing Events Social Media 52

Event Marketer

DECEMBER 13, 2023

And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.

2023 99

2023 Technology Event Technology Event Marketing 99

Nunify

DECEMBER 8, 2021

The event industry experienced a paradigm shift with the pandemic putting the world on a standstill in 2020. Marketers across the world were forced to adapt to virtual events, but with more and more people getting vaccinated we are now seeing people taking baby steps towards a mix of ‘in-person’ and ‘virtual events’.

B2B 52

B2B Marketing 2022 Event Marketing 52

Event Marketer

APRIL 17, 2024

Key insights from the report: Exhibit marketer demographics are shifting. Forty-six percent of exhibit marketers are female, according to the report, which saw five-percent more female respondents overall. Meanwhile, the average age of respondents compared to last year’s report decreased, from 51 down to 47. Have a story idea?

2024 72

2024 2023 Marketing Meetings 72