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5 Reasons I’m Grateful for My Clients After 40+ Years of Consulting

Conferences that Work

I got my first paid consulting job in 1983, solving IT problems for a lumber yard. I’ve been a consultant ever since. Because my clients allow me to try new things, I become a better consultant. 4—My clients get me more work During my 20+ year IT consulting career , word of mouth generated all of my work!

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The Benefits of Social Media Influencer Marketing

The Castle Group

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If working with influencers is new territory, we’ve outlined its importance and highlighted the benefits of influencer marketing below!

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Social Media for Event Planners

Event Certificate

In this post I’ll be reviewing the following social media tips for event planners: Social media is one of the best free tools for marketing your event planning business. It provides you with access to a pool of potential customers and you don’t have to spend a dime.

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What Is Thought Leadership? A Beginner’s Guide to Using Social Media to Build Thought Leadership

The Castle Group

Why thought leadership is essential on social media There are many ways to build thought leadership for a client. You could help your thought leaders write blogs, pitch them to media on specific topics, look for speaking engagements, and more. However, any thought leadership plan should have a social media component.

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Is Social Media Bad for Your Event Business?

Event Planning BluePrint

Social media platforms are the wild animals of the internet. Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat to your company’s reputation.”

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Most attendees walk around events with immediate access to social media.

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Event Marketers’ Power Tools: TikTok, Reels, YouTube

MeetingsNet

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.