Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

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Sponsorships Advertising Transportation Education 273

Attendease

NOVEMBER 1, 2019

This is why event sponsorship packages are crucial because they help you get more sponsors. You will likely have this information about event sponsorships in a PDF, which you can post on your event website and have your sales team share with interested sponsors. Sponsorship tiers and benefits. Sponsorship Tiers.

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Sponsorships Event Apps Events Speakers 257

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. When done well, it can change participants’ attitudes and behaviors about a brand.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Velvet Chainsaw

FEBRUARY 8, 2021

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. While I agree in principle, I think the future is so much more than hybrid. Here are five tips.

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Conference Sponsorships Education 2022 366

Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

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Sponsorships Advertising 2017 Sustainability 278

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Sponsorships 2021 Food and Beverage Marketing 242

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Curiosity: “Lineup for ABC conference is out!”

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Marketing Sponsorships Speakers Events 195

Velvet Chainsaw

APRIL 30, 2020

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. It’s the essence of content marketing and is being taken to new extremes in this crisis. Go ahead and read Seth’s post and then come back for the linkage to conference monetization.

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Conference 2009 Sponsorships Speakers 444

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

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Sponsorships Financial Marketing Speakers 62

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 81

Sponsorships 2024 2023 Sports 81

Eventmobi

JANUARY 10, 2024

Without a doubt, conference apps are a must-have tool for any event organizer. However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! What Is a Conference App? Before we dive into providers, you need to know what a conference app is.

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2024 Conference Event Apps Speakers 195

Endless Events

JULY 11, 2018

With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. The key to building conference sponsorship is to create a strong sponsorship pitch that sells your event. Sponsorship vs. Donations.

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Sponsorships Conference Marketing Technology 75

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences. Let technology prove event sponsorship value.

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Sponsorships 2024 Trade Shows Sustainability 59

Event Farm

APRIL 11, 2017

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. Just because you don’t have to worry about planning the logistics of the event, however, doesn’t mean you should avoid preparing for the conference completely.

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Sponsorships Conference Marketing Event Marketing 150

Eventmobi

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. What sponsorship opportunities does the platform facilitate? She was also a great resource for creative ideas on how to best use the app to achieve our event goals.” — Rachel Lyon, Manager, Conference & Events, CSAE 16.

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Event Technology Technology Event Tech Tech 397

Velvet Chainsaw

AUGUST 22, 2017

There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Transparency.

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Conference Sponsorships Education 2017 283

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session.

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Sustainability Social Media Sponsorships Management 381

GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. Creating a sponsorship proposal.

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Sponsorships Trade Shows Events Advertising 136

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Eliminate random acts of marketing,” Griffin said. Events are memorable.

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2024 Marketing Trade Shows Sponsorships 101

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

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2024 Conference 2023 B2B 130

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

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Conference Sponsorships Trade Shows Insurance 111

Velvet Chainsaw

JUNE 21, 2018

The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market. What’s your conference conviction?

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Conference Conference Planning Sponsorships Marketing 262

Eventbrite UK

JANUARY 5, 2023

Looking for sponsors for your next conference? Attract them with your stellar sponsorship pitch deck!

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Sponsorships Conference Events Event Marketing 78

Velvet Chainsaw

FEBRUARY 25, 2020

If you, as a conference organizer or meeting owner, think selling sponsorships at your event is just about those four to five days when thousands gather face-to-face, think again. Kim Skildum-Reid of Power Sponsorship. Their VIP customers and intermediary markets. Sponsorship is win-win-win. Growth Strategy.

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Sponsorships Consulting Marketing Conference 312

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 45

Sponsorships 2023 Government Sustainability 45

Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Sponsorships Sports Food and Beverage 2021 140

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Companies feel they MUST BE there to be close to their community, their team and their market. Sponsorship professionals are encountering challenges in securing the same investment levels they were used to. Here are our six virtual tips.

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Sponsorships Travel Consulting Sustainability 112

Eventmobi

AUGUST 5, 2022

Hero Conf: This two-and-half-day annual conference takes place in the US and UK. The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Event Goals.

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Marketing Event Apps Advertising Speakers 195

Eventmobi

JULY 10, 2023

More than a decade ago, when EventMobi launched, mobile apps for conferences were a revolution. These days, they’re a prerequisite for a fantastic conference experience. With the right conference app, you can: Enhance communication Streamline event management Personalize attendees’ experience And so much more.

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Conference Event Apps Trade Shows Social Media 150

EventMB

JULY 31, 2019

Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […].

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Marketing Trade Shows Sponsorships Travel 195

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Bizzabo

NOVEMBER 18, 2020

Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. Our Evolution of Events Report revealed that 37% of event marketers agree providing value to sponsors is a challenging aspect of planning virtual events.

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Sponsorships 2020 Speakers Healthcare 94

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows 2025 78

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. In fact, a whopping 90% of marketing leaders plan to invest in virtual and hybrid events in 2020. Virtual Event Sponsorship Value Propositions. 8 Virtual Event Sponsorship Ideas.

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Sponsorships 2020 Trade Shows Event Apps 88

Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

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Sponsorships 2023 Social Media Sports 52

Smart Meetings

MARCH 4, 2019

There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. These three strategies to get the most out of a sponsor partnership: 1.

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Sponsorships 2019 Advertising Social Media 101

Social Tables

JANUARY 27, 2021

Many event planning conferences were canceled or postponed, and most of those that weren’t took place virtually. While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business.

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