article thumbnail

You’re Paying Too Much Interest On Your Conference Organizational Debt

Velvet Chainsaw

Conference organizational debt. Your conference organizational debt includes the static roles, traditional structures, outdated models, long-established practices, antiquated procedures and legacy policies that prevent your organization from adapting to evolving markets, technology and society. What is it? What’s its history?

article thumbnail

The Secret to Using A.I. Effectively: Persistence

MeetingsNet

applications for creating titles and descriptions for event sessions as well as for marketing and other communications aimed at attendees, exhibitors, sponsors, and others. Most meeting planners have likely discovered the benefits of ChatGPT and other generative-A.I. However, a new academic paper titled “Human-A.I.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

Marketing 120
article thumbnail

Conference Planning Seattle – Here We Come…

Master the Event

Conference Planning Seattle – So Much to See and Do…. Once inside Seattle’s styling neighborhoods you will discover unbelievable and delicious restaurants, fun and scrumptious farmers markets, noteworthy and extraordinary museums and outstanding and distinguished theaters and concert halls. A conference planners dream.

article thumbnail

28th Annual Meetings Market Survey: Slower Growth Ahead

PCMA Convene

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. The economic verdict in Davos, according to Bloomberg ? 30 — is that the U.S.

Marketing 102
article thumbnail

Adjusting Strategies to Changing Business Models

PCMA Convene

“So if they have a challenge with cancer, they want to host oncology conferences. If they have a challenge with young people being homeless, they want to host conferences about housing. If they have a challenge with a certain kind of education or skills level, they want to host conferences about that.

2025 96
article thumbnail

Tarsus Connect announces acquisition of BizBash

Event Industry News

Tarsus Connect has today announced the purchase of BizBash, the iconic trade media company for event and meeting planners, further expanding Connect’s market leading position. In cities where Connect and BizBash events overlap, they will collocate and combine efforts—including some pop-up events in markets new to BizBash.