The Brief: ‘Pregnant’ Street Teams and Big Green Keggs
Event Marketer
JUNE 3, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs. The event was the brand’s first major activation in the lead-up to the Paris 2024 Olympics this July. And that’s what we like to call a labor of love.
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