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What Is Integrated Marketing Communications? Definition, Strategy, & Examples

The Castle Group

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

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Getting the Most Out of Event Email Marketing: A Mini Guide

Attendease

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Curiosity: “Lineup for ABC conference is out!”

Marketing 195
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10 Ideas for Improving Your Pay-to-Play Conference Presentations

Velvet Chainsaw

There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Transparency.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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Enterprise Event Marketing: The Definitive Guide

Bizzabo

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

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Event planning conferences you won’t want to miss in 2023!

Expo Pass

An event planning conference! In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! Event planning conferences are THE place to learn from influential people.

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5 Reasons I’m Grateful for My Clients After 40+ Years of Consulting

Conferences that Work

Improving Conferences That Work I designed and facilitated my first peer conference in 1992. Conferences That Work: Creating Events That People Love took four years to write. I’m still proud of how well Conferences That Work lays out the fundamental reasons for the importance and value of peer conferences.